MKTG 351 Final Exam

Which of the following tends to be more holistic in nature, and the brand is not decomposed into distinct components that are evaluated separately from the whole? affective choice attribute-based choice

affective choice

Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process? A. affective choice B. attitude-based choice C. rational choice D. attribute-based choice E. instrumental choice

attribute- based choice

Which of the following statements is true regarding moods? Moods are relatively stable states that are tied to a specific event or object. Moods affect the consumption process, but they are not affected by the consumption process. Positive moods have not been shown to affect shopping behavior. Consumers do not actively try to manage their mood states. Ad and brand attitudes are often influenced in a mood-congruent manner.

Ad and brand attitudes are often influenced in a mood-congruent manner.

Given attribute cutoffs of Price = 5, Quality = 5, and Weight = 4, which of the following would be chosen using the disjunctive decision rule? (slide 43 ppt alternative selection) A. NEC B. Compaq C. Dell D. Compaq and Dell would be considered further. E. Compaq and NEC would be considered further.

Compaq and NEC would be considered further.

Given the following minimum standards (cutoff points) Price = 3, Quality = 4, and Ease of use = 3, which of the following computers would be chosen using the conjunctive decision rule? (slide 50 ppt alternative selection) A. Dell B. NEC C. Compaq D. There's not enough information to decide. E. None of the above computers would be chosen.

Dell

Attribute-based choice requires _____. A. the knowledge of specific attributes at the time the choice is made. B. attribute-by-attribute comparisons across brands. C. summary impressions. D. a and b E. all of the above

a and b

Coffee mug and chocolate. In which class was the choice share of the chocolate bar higher?

class C

prevention focus

self-regulation of behavior with respect to ought self standards, or a focus on avoiding negative outcomes and avoidance-related behaviors

Which of the following statements is true - As a percentage, more consumers bought jams from the display having 24 jams - As a percentage more consumers bought jams from the display having 6 jams -there was no sign diff in the number of consumers attracted to view the 24 jam display vs the 6 jam display

- As a percentage more consumers bought jams from the display having 6 jams

Which of the following is the most logical example of complementary products? - Hot dogs and hamburgers - VCRs and DVD players - Hot dog sausage and hot dog bread rolls - Honda cars and Toyota cars - A brick-and-mortar university and an online university

-Hot dog sausage and hot dog bread rolls

ran a study where they gave chimps either (A) peanut butter first and then asked them to trade (if they wish) for popsicles, or (B) pops first and then asked them to trade for peanut butter. they found that the chimps were more likely to end up with peanut butter when given peanut butter first. This effect is termed _____ -asymmetric dominance -compromise effect -paradox of binary choice -endowment effect

-endowment effect

Which of the following is true regarding postpurchase dissonance? -Nominal decision making usually results n teh greatest magnitude of postpurchase dissonance -the importance of the decision to the consumer is one factor that influences the probab and magn of postpurchase dissonance -the individuals tendency to experience anxiety is not related ot postpurchase dissonance -the easier it is to alter the decision, the more likely postpurchase dissonance will be

-the importance of the decision to the consumer is one factor that influences the probab and magn of postpurchase dissonance

Salesperson self declare travel expenses and get reimbursed. you wish that salespersons were more honest to do so you should redesign the form so - Salespersons sign the form at the end, declaring that their self declared expenses are correct - salespersons sign the form at the beginning, declaring that what expenses they will self declare will be correct

?

Demand for good X is essentially elastic. The demand for good Y is essentially inelastic (specifically, own price elasticity= -0.01). Jack says to increase unit quantity sales of X, decrease price. Jill says to increase unit quantity sales of Y, increase price. - Jack is right but Jill is wrong -Jill is right but Jack is wrong -Both Jack and Jill are right -Both Jack and Jill are wrong

??

Attribute based choice requires___ - Knowledge ab the specific attributes involved in the choice - attribute by attribute comparisons -summary impressions - A and B - A B C

A and B

"The ratio of fructose to cellulose is an objective and unchanging property of apples, of course, but the experience of sweetness is a subjective property that increases when an apple becomes my apple". The above effect is termed _____.

Endowment effect

Which of the following is NOT an action a consumer may utilize to reduce dissonance? Increase the desirability of the brand purchased. Decrease the desirability of rejected alternatives. Decrease the importance of the purchase decision. Reverse the purchase decision (return the product before use). Increase the importance of alternatives that were not considered in the purchase initially.

Increase the importance of alternatives that were not considered in the purchase initially.

28. Cross elasticity of demand measures the responsiveness of the quantity demanded of a particular good to changes in the prices of a. Its complements but not its subtitutes b. Its substitutes but not its complements c. Its substitutes and its complements d. Neither Its substitutes or its complements

Its substitutes and its complements

The Jam experiment - Which of the following statements is true - More consumers were attracted to view the display having 24 jams - More consumers were attracted to view the display having 6 james -there was no sign diff in the number of consumers attracted to view the 24 jam display vs the 6 jam display

More consumers were attracted to view the display having 24 jams

when would Best Buy be better able to sell product warranties? A. Much crowd in the store B. Minimal crowd in the store

Much crowd in the store

Consider the study involving 401(K) participation- Botti and Iyengar (2006). Which of the following statements is true: - Participation rates were highest when mx number (60) of investment funds offered -Participation rates were highest when intermediate number (30) of investment funds offered -Participation rates were highest when least (2) of investment funds offered

Participation rates were highest when least (2) of investment funds offered

27. Own price elasticity of demand for X is the ratio of: a. Percentage change in quantity demanded of X divided by percentage change in price of X b. percentage change in price of X divided by Percentage change in quantity demanded of X c. change in price of X divided by change in quantity demanded of X d. change in quantity demanded of X divided by change in price of X e. both A and D are correct

Percentage change in quantity demanded of X divided by percentage change in price of X

Which of the following statements is FALSE regarding information search? The amount of search depends on purchase involvement. Searching for information is free. Information search involves mental as well as physical activities that consumers must perform. The initial search generally produces a set of guides or decision restraints. Search has benefits such as finding a lower price or getter higher quality.

Searching for info is free

Consider the study involving coffee mugs. In one case, students were given a coffee mug as theirs to keep, and later asked for what price they would sell the coffee mug. In another case, students were asked what price they would pay for this same coffee mug. One group gave their average price as $2.25, and one group gave an average price as $4.50. Which group gave the lower average price ($2.25)?

The group that was not given a coffee mug, but was asked if they wanted one.

6. Which of the following is a noncompensatory decision rule? A. conjunctive B. disjunctive C. lexicographic D. elimination-by-aspects E. all of the above

all of the above

Which of the following is NEVER a type of consumer choice process? affective choice attitude-based choice rational choice a and b all of the above are types of consumer choice processes

all of the above are types of consumer choice processes

Karl and his wife are considering putting a built-in pool in their backyard. They were discussing who they could get to do it for them, and they realized they knew of five good pool contractors in their city. These five pool contractors that they thought of as potential contractors for them represent their _____. awareness set evaluative criteria alternative set preferred set universal set

awareness set

Which decision rule establishes minimum required performance standards for each evaluative criterion and selects the first or all brands that meet or exceed these minimum standards? conjunctive disjunctive lexicographic elimination-by-aspects compensatory

conjunctive

Which decision rule requirres a min performance standard across all considered as important and selection of product(s) that meet or exceed such standards? -conjunctive -disjunctive -lexicographic -elimination by aspects

conjunctive

Rebecca is a single woman in her 40s. She sold her Honda Civic and bought an Acura CSX, which is considerably more expensive, but she really liked it. She was going to her brother's house with her mother, and she asked that her mother drive. She didn't want her brother to see that she had purchased an expensive car for herself. Rebecca was experiencing _____. A. postpurchase anxiety B. consumption guilt C. consumption anxiety D. postpurchase dissonance

consumption guilt

Which decision rule requires that products selected meet a (high) minimum performance standard in at least one attribute considered as important? - conjunctive - disjunctive -lexicographic -elimination by aspects

disjunctive

26. Jack wants to buy a car. Price (having a low price) is the most important criterion; he will not pay more than $20,000 for the car. Since 3 models satisfy this criterion, to varying degrees, he will now consider gas mileage (second most important criterion), considering cars that give at least 20 miles/gallon. Which decision rule is jack using? a. Conjunctive b. Disjunctive c. Elimination by aspects d. Compensatory

elimination by aspect (why is this not lexicographic)

2. The desired features or characteristics required to meet a consumer's needs are his or her _____. A. evoked set B. evoked criteria C. consideration criteria D. evaluative criteria E. evaluative set

evaluation criteria

How does music influence consumer behavior?

influences mood

Connie just purchased her first new car, and she's actually feeling a little bad about it. She's concerned about how much money she spent and how long she will be making car payments. She's not sure she made the right choice, either. She liked another car a little better, but ended up purchasing another model. Connie is experiencing _____. A. postpurchase worry B. postpurchase dissonance

postpurchase dissonance

5. Which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use? A. consumption guilt B. nonconsumption guilt C. product nonuse D. counterfactual thinking E. prefactual thinking

product nonuse

Even if a dissatisfied consumer takes no external action, which of the following is likely? will engage in negative work-of-mouth will stop buying that brand will have a less favorable attitude toward the store or brand will stop buying at that store all of the above

will have a less favorable attitude toward the store or brand

One aspect of purchasing from QVC, one of the cable shopping channels on television, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently, and admitted that this aspect of the situation does influence her decision to buy something. Which characteristic of the situation is influencing Teresa and others' behavior? A. physical surroundings B. social surroundings C. temporal perspective D. task definition E. antecedent states

temporal perspective