MKTG 409 Exam 2

Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle. a. growth b. market testing c. maturity d. introduction e. decline

A. Growth

If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement. a. True b. False

False

When buying frequently purchased, low-cost items, a consumer uses extensive decision making. a. True b. False

False

An attitude consists of one's feelings and behavioral tendencies toward an object or idea. a. True b. False

True

If an information input is useful in satisfying a person's current needs, it is more likely to reach perceptual awareness. a. True b. False

True

Maslow's hierarchy of needs is an explanation of how motives operate. a. True b. False

True

Extended decision making is the type of consumer decision-making process that a. is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products. b. is the creation and maintenance of a collection of products that satisfy a person's needs and wants. c. requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products. d. involves no conscious planning but rather a powerful and persistent urge to buy something. e. requires a moderate amount of time for information gathering and search.

A

A Jeep leather jacket is an example of brand licensing. a. True b. False

A. True

A product's classification can influence its price, distribution, and promotion. a. True b. False

A. True

New products seldom generate enough sales to bring immediate profits. a. True b. False

A. True

The Food and Drug Administration requires that food processors indicate the amount of carbohydrates, calories, and fat in a product. a. True b. False

A. True

Recently, buyers have shown an unwillingness to pay more for improved packaging. a. True b. False

B. False

After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual a. attention. b. redefinition. c. organization. d. retention. e. interpretation.

C

A product mix is best described as a. many products sold by one firm. b. product, distribution, promotion, and price. c. all products offered by a firm. d. all products of a particular type. e. a group of closely related products that are considered a unit because of market, technical, or end-use considerations.

C. All products offered by a firm

Old Navy sells only Old Navy-labeled clothing in its retail stores. The Old Navy brand is not sold in any other outlet. Old Navy is a ____ brand. a. generic b. distribution c. reseller d. private distributor e. manufacturer

D. Private distributor

Scentsy introduced new products made for the skin, including the fine fragrance roller, velvet hand cream, whipped body souffle, and a moisturizing body bar. This is an example of a _______________. One of the fine fragrance rollers is called No. 27, a mix of mandarin orange, rose, and amber. ​This is an example of a __________________. a. ​brand; product b. ​product mix; brand extension c. ​product mix; product d. ​product line; product item e. ​product line; product extension

D. Product line; product item

Aggressive pricing is typical during the ____ stage of the product life cycle. a. introduction b. decline c. plateau d. stabilization e. growth

E. Growth

Define each step of the consumer decision process

a. ​evaluation of alternatives b. ​information search c. ​purchase d. ​problem recognition