MKTG 409 Exam 3 Quiz Questions

The target market of a regional shopping center typically includes at least ____ people.

150,000

Refer to Scenario 14.1. Liz Claiborne, Inc. uses which type of channel of distribution for its premium brands?

A short, direct channel

Which of the following is the best example of a functional modification?

A smoke alarm is modified to be more sensitive to smoke at farther distances.

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

Accessory equipment

What type of retailing began with Montgomery Ward in the late 1800s?

Catalog marketing

The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called

Concept testing

Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product?

Exclusive

Julianne is planning her upcoming wedding later this year. She has made a list of all the expenses which will be required for the wedding she has planned. Which of the following is not one of the service products associated with Julianne's wedding?

Flowers for the church

Labeling is important for three specific reasons, including promotional and legal reasons. What is the third reason?

Informational

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved?

Inventory management

Marcellis is a product manager for a major electronics company. His current project is the development and introduction of a new smartphone. Since there are a number of smartphones currently out on the market, Marcellis is concerned about product failure. Currently, Marcellis and his team are in the screening phase of the new product development process. Has his team already passed the phase which is best able to measure the product failure concern?

No, the best phase is the test marketing phase.

Which of the following types of products would be the most difficult to brand?

Oatmeal

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?​

The growth stage

Which of the following describes a disadvantage of using industrial distributors?

They are unlikely to handle bulky items or items that are slow sellers.

Madison is responsible for the freight transportation of products sold by Richland Tech, a producer of cooking oils sold to large institutions. Since Madison needs to schedule freight transportation with the mode that provides the most flexible schedules and routes, which of the following should she use?

Trucks

​You are a rising star in the purchasing department at your company and you have recently been promoted to manager for business services procurement. As your title suggests, you will be responsible for purchasing business services for your firm. Which of the following statements is true regarding your new role?

You will be purchasing janitorial services.

"Is the demand strong enough?" is a question that marketers ask during the ____ phase of new-product development.

business analysis

The intangibility aspect of a service means that

consumers may have a problem evaluating service offerings.

A small private college in Tennessee paid a large sum of money to a marketing firm to study the college's current marketing strategy and help develop new strategies for attracting students. The college is having a difficult time evaluating the effectiveness of the marketing firm's work because this type of service has many

credence qualities

Any human or mechanical effort that adds value to a product is called

customer service

The Home Depot differentiates its product offerings from its competition with stores like Sam's, by offering delivery and installation, financing arrangements, and repairs. The Home Depot is differentiating through

customer services

Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, Reese's Peanut Butter Cups, Rolo, and Twizzlers. These candies best illustrate Hershey's product mix

depth

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

exclusive, selective, and intensive

During the growth stage of the product life cycle, marketers must

fortify the product position

Nathan recently purchased a floor lamp from Ikea. The floor lamp came in a compact cardboard box and assembly was required. This is an example of ____ packaging.

handling-improved

Services delivered through machinery such as computer kiosks, ATMs, and vending machines can reduce the ____ that comes from increased contact with human employees.

heterogeneity

Services have six basic characteristics: intangibility, inseparability of production and consumption, perishability, client-based relationships, customer contact, and

heterogeneity

Service marketers make promises to customers, suggesting that the customer place some degree of trust in the service provider. In this way, service marketers are trying to address the challenge of the service characteristic of

intangibility

The primary advantage of automatic vending as a form of retailing is that

it eliminates the need for sales personnel

If Jason Carter, product manager at SeaRay Boats, became aware that Bass Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast region, he might want to engage in ____ to reduce the validity of the other firm's results.

jamming

Victor knows that if he decides to buy a franchise, he will most likely have to supply

labor and daily operations

​Architectural design is an important aspect for a______________.

lifestyle shopping center

During the introduction stage of a successful product, profits are usually

negative and increasing

Manufacturers' agents offer products that are both

noncompeting and complementary.

Eliminating a wholesaler from a marketing channel will

not eliminate the functions performed by that wholesaler.

When a theater entices customers to see movies during the daytime by offering tickets at a reduced price, it is trying to solve the services marketing problem of

off-peak demand

Refer to Scenario 12.2. The decision to delete the industrial product line of ice chests is an example of deleting a product through a(n) ____, while the decision to drop the thermal underwear line is an example of a(n) ____.

phase-out; immediate drop

Marketing channels create four types of utility for consumers including

place, time, possession, and form.

The overall characteristics of a product that allow it to perform as expected in satisfying customer needs is

quality

Functional modifications usually require that the product be

redesigned

Josh tells the loan officer at First Bank and Trust that Clarksville really needs a store that offers high-quality fishing gear to enthusiasts and provides the service and advice that many people want. No other store in the area seems to provide this combination. Josh is trying to use ____ to support his request for a loan to start such a retail operation.

retail positioning

Walmart, Macy's, Nordstrom's, and Toys "R" Us are examples of

retailers

In contrast to industrial products, consumer products are often purchased because of

social influences

Rovio, the parent company of the popular Angry Birds app, made several marketing mix decisions that were considered to be part of its distribution. Which of the following was not a decision that relates to distribution?

the licensing of the Angry Birds to producers of t-shirts and costumes

Magnetic Springs wants to ship its bottled water with the most flexible schedules and routes of all transportation modes. Magnetic Springs should use ____ as its transportation mode.

trucks

A retailer is an organization that purchases products for the purpose of reselling them to

ultimate consumers

Nick Arnold's Auto Towing Service would best be described as a(n) ____ product.

unsought

A _________ works outside established organizational divisions and has greater flexibility to apply innovative approaches to new products and markets.​

venture team

You recently began working as the marketing director for a nonprofit organization. Prior to this role, you always worked in for-profit organizations. You immediately recognize that marketing in a nonprofit environment is dramatically different than marketing in a for-profit environment. Which of the following statements is true regarding the differences in marketing in a nonprofit versus a for-profit environment?​

​Nonprofit organizations usually deal more with ideas and services than with goods.

The perishability of services means​

​when demand is low, the unused capacity is lost forever