MKTG 4352 EXAM 1

Computer model that stores resources and other applications on the web. A. Mobile B. Client Server C. Cloud D. Tracert

C. Cloud

Which of the following companies uses a transaction fee revenue model? A. Twitter B. Yahoo C. E*Trade D. Gap

C. E*Trade

What B2B model is it when a single firm creates a web presence focused on one industry? A. E-distributor B. Exchange C. E-Procurement D. Entrepreneurship

C. E-Procurement

Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service? A. Advertising Revenue Model B. Premium Strategy C. Freemium Strategy D. Subscription Revenue Model

C. Freemium Strategy

What is responsible for placing packets on and receiving them from the network? A. Transport layer B. Application Layer C. Network Layer D. None of the Above

C. Network Layer

Business Model

A set of planned activities designed to result in a profit in the marketplace

Value Proposition

How a company's product or service fulfills the needs customers.

Revenue Model

How the company plans to make money from its operations

Content Provider

Information and entertainment companies that provide digital content. (Advertising, subscription, affiliate referral fee revenue model)

Portal

Offers powerful search tools plus an integrated package of content and services

E-tailer

Online version of traditional retailer

A method of slicing digital messages into packets, sending the packets out, and then reassembling them at the destination. A. Routing Algorithm B. Protocol C. Packet Switching D. IP Address

Packet Switching

E-Distributor

Supplies products directly to individual businesses

Email and video are on what layer? A. Applications layer B. Internet layer C. Transport layer D. Web layer

A. Applications layer

______is the high bandwidth fiber optic cable networks that transport data around the world. A. Backbone B. Narrowband C. Broadband D. ISP

A. Backbone

A special purpose computer that connects computer networks that make up the internet. A. Router B. Client C. Transport Server D. Cloud Computing

A. Router

The "S" in SSL means that data transmission is: A. Secure B. Submitted C. Software D. Social Media

A. Secure

Which of the following gives a business model the most credibility with outside investors? A. The firm's management team B. The firm's value proposition C. The firm's market opportunity D. The firm's market strategy

A. The firm's management team

Stickiness is an important attribute for which of the following revenue models? A. Affiliate Revenue Model B. Advertising Revenue Model C. Subscription Revenue Model D. Transaction Fee Revenue Model

B. Advertising Revenue Model

A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n): A. Incubator B. Angel Investor C. Crowdfunder D. Venture Capital Investor

B. Angel Investor

What is the technology standard for short range wireless communication under 30 feet? A. POP3 B. Bluetooth C. IMAP D. lofT

B. Bluetooth

SMTP and POP3 are used for what application? A. Web B. Email C. ftp D. Mobile

B. Email

Which of the following is an example of a company using the content provider model? A. Dell B. Netflix C. Priceline D. eBay

B. Netflix

What program allows you to check the connection between your client and server? A. SSL B. Ping C. FTP D. Administrator

B. Ping

Which of the following is not a revenue model? A. Advertising B. Portal C. Sales D. Subscription

B. Portal

The financial services, travel services, and job placement services industries typically use the __________ business model. A. e-tailer B. Transaction Broker C. Community Provider D. Market Creator

B. Transaction Broker

What is the protocol used to transfer web pages? A. ftp B. http C. pop D. telnet

B. http

The core communications protocol of the internet. A. tcp B. tcp/ip C. ip D. Network Interface

B. tcp/ip

Which of the following are cloud computing models? A. Public B. Hybrid C. Private D. All are models

D. All are models

12.34.567.89 A. Domain Name B. Gateway Protocol C. Internet Layer D. IP Address

D. IP Address

In the subscription revenue model, a company primarily generates income from the display of ads. TRUE. FALSE.

FALSE

The internet will run without the web and the web will run without the internet. TRUE FALSE

FALSE

Competitive Environment

The direct and indirect competitors doing business in the same marketspace, including how many there are and how profitable they are.

Competitive Advantage

The factors that differentiate the business from its competition, enabling it to provide a superior product at a lower cost.

Management Team

The group of individuals retained to guide the company's growth and expansion

Market Strategy

The plan a company develops that outlines how it will enter a market and attract customers

Organizational Development

The process of defining all the functions within a business and the skills necessary to perform each job, as well as the process of recruiting and hiring strong employees.

Market opportunity

The revenue potential within a company's intended marketspace

Market Creator

Uses internet technology to create markets that bring buyers and sellers together; typically utilizes a transaction fee revenue model

Service Provider

offers services online

Slow followers are sometimes more successful than first movers. TRUE. FALSE.

TRUE

E-Procurement

Single firms create digital markers for thousands of sellers and buyers

All of the following are examples of business-to-business (B2B) business models except: A. portals. B. e-procurement. C. e-distributors. D. exchanges.

A. portals.

Transactional Broker

Processes online sales transactions; typically utilizes a transaction fee revenue model

Community Provider

Provides an online community of like minded individuals for networking and information sharing; revenue is generated through advertising, referral fees, and subscription