MKTG 4433 Chapter 3 Quiz
E-commerce is the largest of the various retail channels. True False
False
According to your textbook one big benefit to establishing an e-commerce channel is the opportunity to collect information about your customers that allows you to improve the shopping experience across all channels. True False
True
COVID-19 caused a dramatic spike in e-commerce sales driving sales in this channel up several percentage points above previous months and years. True False
True
Personal experience in shopping is different from personalization. a. True b. False
True
Which of the following is true of social retailing? a. Social retailing involves conducting purchase transactions through a social media site b. social retailing benefits from the offer of live chats unlike the e-commerce channel c. one advantage of social retailing is that customer-retailer interactions can be location-sensitive d. all of the other answer options are correct
a. Social retailing involves conducting purchase transactions through a social media site
Which of the following is Not a reason that e-commerce will never shut down brick & mortar? a. e-commerce is growing at a slower rate than brick & mortar b. customers like the immediate gratification that comes with brick & mortar c. customers like the tangibility of brick & mortar d.it is believed there is a "ceiling" to e-commerce growth - meaning it will only get so big
a. e-commerce is growing at a slower rate than brick & mortar
Which of the following is a benefit the brick and mortar channel has over e-commerce? a. 24/7 hours b. Social experience c. More information d. Personalization
b. Social experience
According to the lecture, why has the catalog channel survived? a. catalogs tend to linger in our homes longer because they are physical b. there has been an uptick in the response rate to catalogs in recent years c. all of the other answer options are correct d. catalogs redirect shoppers to other channels
c. all of the other answer options are correct
A regional retail chain is currently operating only via brick and mortar stores. If this retailer wished to expand their market without having to build new stores, and needed to do so in a relatively low-cost manner, which of the following formats should they choose? a. vending b. direct selling c. internet (e-commerce) d. catalog
c. internet (e-commerce)
Omnichannel can be challenging for retailers due to: a. store layouts and systems that were built prior to omnichannel, and are not adapted to conducting omnichannel business such as buy online pickup in store b. maintaining a consistent brand image across all channels c. silos that are preventing the retailer from seeing a single view of the customer across all channels d. all of the other answer options are correct
d. all of the other answer options are correct
