MKTG 4630-Ch 4

outsourcing

A manager observes that there are certain tasks that cannot be performed by its in-house personnel. The manager then decided to hire an external vendor to provide those services. This kind of arrangement with external vendor is known as-

widget

A(n) ________ is a small, prebuilt chunk of code that executes automatically in your HTML Web page to perform a specific task such as providing weather information.

segmenting computer servers to perform dedicated functions

All of the following are simple steps for optimizing Web page content that can reduce response times except:

two-tier

An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.

co-location

The practice of owning (or leasing) and managing your own Web servers but housing them in a vendor's physical facility is known as ________

cookies

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

he server does not have to maintain an ongoing dedicated interaction with the client computer.

The term stateless refers to the fact that:

False

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally

proxy server

Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?

logical design

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?