MKTG 480 Exam 3 Quizzes

__________________ is not part of the AIDA model.

Advertise

___________ uses media to deliver the message.

Advertising

A channel of distribution consists of interdependent entities that are ___________________.

Aligned for the purpose of transferring possession of a product from producer to consumer or business user.

The Internet created a rise in ___________________ as more and more people decided to meet online in order to sell products to the highest bidder.

Auction Pricing

______________ are small boxes containing graphics and text and have a hyperlink embedded in them.

Banner ads

Krista wants to buy a new foaming soap dispenser. Currently the store is running a special that she gets the dispenser for free when she purchases the largest refill of soap. The pricing strategy being used for the dispense and soap is _____________________.

Captive Pricing

______________ is the degree to which any member of a marketing channel can exercise influence over the other members of the channel.

Channel Power

When two or more brands are reviewed side by side against each other on certain attributes this is considered _____________________________.

Comparative advertising

Vertical price fixing is illegal under the ___________________.

Consumer Goods Pricing Act

In ________________ a channel member has invested in backward or forward vertical integration by buying a controlling interest in other intermediaries.

Corporate VMS

___________________ is an interactive marketing system that uses personal communication with a customer by means other than a salesperson.

Direct Marketing

Distribution strategies can be __________________.

Intensive, Selective, and Exclusive

_________________ were formerly called middlemen, and play a role in the exchange process between producer and consumer.

Intermediaries

Promotion should be viewed as a _____________________.

Investment

___________________ is the most popular approach to promotion budgeting.

Percent-of-sales method

When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately, the firm is using a __________________ strategy.

Price Bundling

_______________ could result in overall higher prices for consumers since various competitors are all pricing the same to maximize their profits.

Price Fixing

Jean Claude has just completed a new line of designer handbags. He wants the price to communicate to the customer that the handbags are high quality, so he sets it high. He knows that after this season, the price will lower. Jean Claude is using _______________.

Price Skimming

Veggie Vitality will send retailers a check if they promote their vegetable-based smoothies in the retailer's promotional efforts. Veggie Vitality uses ______________.

Promotional Allowances

Creating a perception about price merely from the image the numbers provide the customer demonstrates ___________________.

Psychological Pricing

An appeal that uses ordinary folks doing ordinary things is a _____________ style.

Slice of life

If the item is not in stock, referred to as a(n) _______________, then inbound replenishment processes are triggered.

Stock Out

____________ consists of vertically aligned networks behaving and performing as a unified system.

VMS

______________________ is the aim of participating suppliers, customers, and other stakeholders in which the members of the network combine capabilities according to their expertise and the competencies required from the situation.

Value Co-Creation

________________ may take the form of sharing important product knowledge.

Expert Power

___________________ is a software application designed to integrate information related to logistics processes throughout the organization.

ERP Systems

Through the _______________ the sender translates an idea to be communicated into a symbolic message consisting of words, pictures, numbers, and gestures in preparation for transmittal to a receiver.

Encoding

________________ is not part of the promotion mix.

Pricing

Carol Ann is trying to explain to one of her ticket counter associates the differences in price associated with concert tickets. She explains that the lowest priced tickets are in the least desirable seats and the highest priced tickets are in the most desirable seats, with the rest of the ticket prices falling somewhere in-between. Carol Ann is describing ____________________.

Product Line Pricing

__________________ affords the marketing manager an opportunity to develop a rational pricing strategy across a complete line of related items.

Product Line Pricing