MKTG 4840 - Marketing Logistics Exam (Midterm)

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Charles Hines

"Double Helix" - Critical Mass

Self Study 1: Thomas L. Friedman, Google Talk - "Thank You For Being Late"

- Stems from people being late to meetings in D.C. and Seattle - Meets an Ethiopian parking garage blogger - Agrees to give him his life story in exchange for a 6 page memo on how to write a column - Columns are meant to provoke; A.) Heat B.) Light or C.) both within someone - 3 Accelerations of the world; 1.) Market = Globalization 2.) Mother Nature = Climate Change 3.) Moore's Law = microchips speed/power doubling every 24 months - 2007: First Iphone, Google-Android, FB, Twitter, Google buys YouTube, Amazon Kindle, IBM-Watson

Pros of Supply Chain Model

1.) Capital Reduction 2.) Flexibility 3.) Specialization

SCM Drivers

1.) Communication/Technology 2.) Globalization

Pros of Vertical Integration

1.) Easy to Control

2 types of Logistics

1.) Military 2.) Business

2 Rival Business Models

1.) Vertical Integration 2.) Supply Chain Model

Eurasia

2.3B - Germany, France, Russia - Capital: Brussels, Belgium

East Asia

2.4B - China, Japan, Korea, SE Asia, New Zealand - Capital: Hong Kong, China

Oceania

2.9B - North America, Canada, South America, United Kingdom, India - Capital: Miami, Florida

BRIC

Brazil Russia India China

4 Components of Logistics

Customer Services Inventory Facilities/Location Transportation

3 Superpowers (New Alignment)

Eurasia East Asia Oceania

4 Flows of Supply Chain - Modern SCM Triangle

Financial Information Physical Social

MIST

Mexico Indonesia South Korea Turkey

What is Logistics?

Move = (Storage + Flow)

Supply Chain

Play as a team

Self Study 2: REB, WITRON, Amazon Robots, AutoStore

REB: - U-I-L product flow warehouses; U is the most common - Staging -> Ship./Rec. -> Sortation -> Storage WITRON: - Integrated Logistics leader in Warehouse Innovation - OPM = order picking machinery - COM = case ordering machine Amazon Robots: - Tracey, CA more than 3,000+ robots - 320 pounds can lift 720 - KIVA robot technology; Amazon acquired for 800 million AutoStore: - Storage bins in self supporting automation grid

Business Logistics

Smart Move/Delivery Supply Chain is the new version


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