MKTG 4840 - Marketing Logistics Exam (Midterm)
Charles Hines
"Double Helix" - Critical Mass
Self Study 1: Thomas L. Friedman, Google Talk - "Thank You For Being Late"
- Stems from people being late to meetings in D.C. and Seattle - Meets an Ethiopian parking garage blogger - Agrees to give him his life story in exchange for a 6 page memo on how to write a column - Columns are meant to provoke; A.) Heat B.) Light or C.) both within someone - 3 Accelerations of the world; 1.) Market = Globalization 2.) Mother Nature = Climate Change 3.) Moore's Law = microchips speed/power doubling every 24 months - 2007: First Iphone, Google-Android, FB, Twitter, Google buys YouTube, Amazon Kindle, IBM-Watson
Pros of Supply Chain Model
1.) Capital Reduction 2.) Flexibility 3.) Specialization
SCM Drivers
1.) Communication/Technology 2.) Globalization
Pros of Vertical Integration
1.) Easy to Control
2 types of Logistics
1.) Military 2.) Business
2 Rival Business Models
1.) Vertical Integration 2.) Supply Chain Model
Eurasia
2.3B - Germany, France, Russia - Capital: Brussels, Belgium
East Asia
2.4B - China, Japan, Korea, SE Asia, New Zealand - Capital: Hong Kong, China
Oceania
2.9B - North America, Canada, South America, United Kingdom, India - Capital: Miami, Florida
BRIC
Brazil Russia India China
4 Components of Logistics
Customer Services Inventory Facilities/Location Transportation
3 Superpowers (New Alignment)
Eurasia East Asia Oceania
4 Flows of Supply Chain - Modern SCM Triangle
Financial Information Physical Social
MIST
Mexico Indonesia South Korea Turkey
What is Logistics?
Move = (Storage + Flow)
Supply Chain
Play as a team
Self Study 2: REB, WITRON, Amazon Robots, AutoStore
REB: - U-I-L product flow warehouses; U is the most common - Staging -> Ship./Rec. -> Sortation -> Storage WITRON: - Integrated Logistics leader in Warehouse Innovation - OPM = order picking machinery - COM = case ordering machine Amazon Robots: - Tracey, CA more than 3,000+ robots - 320 pounds can lift 720 - KIVA robot technology; Amazon acquired for 800 million AutoStore: - Storage bins in self supporting automation grid
Business Logistics
Smart Move/Delivery Supply Chain is the new version