MKTG 633 Chapter 13 Multiple Choice

7) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________. A) warming B) de-ethnicization C) acculturation D) de-culturization

B) de-ethnicization

39) A church that serves 2000 or more congregants per week is called a ________. A) mass church B) megachurch C) large church D) mainstream church

B) megachurch

81) Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation? A) Autonomy vs. belonging B) Rebellion vs. conformity C) Idealism vs. pragmatism D) Narcissism vs. intimacy

A) Autonomy vs. belonging

79) Items such as Swiffer, Keurig, and Dove target ________. A) Baby Boomers B) Gen Z C) Gen Y D) Gen X

A) Baby Boomers

80) An age cohort that describes kids who were born in the late 1990s to early 2000s is ________. A) Generation Z B) Eco Boomers C) Generation Y D) Generation X

A) Generation Z

92) ________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information. A) Geodemography B) Senior market C) Consumer identity renaissance D) Perceived age

A) Geodemography

6) ________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word. A) High-content culture B) Low-content culture C) Mid-content culture D) Host culture

A) High-content culture

56) Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________. A) an age cohort B) subculture C) Gen Z D) nuclear family

A) an age cohort

14) Which statement about Asian Americans is true? A) Asian Americans constitute the largest subculture in the United States. B) Asian Americans are the best educated of any ethnic subculture in the United States. C) Asian Americans have a common language that acts as a unifying cultural agent. D) Asian American households are larger than most other ethnic households in America.

B) Asian Americans are the best educated of any ethnic subculture in the United States.

88) Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today? A) Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence. B) Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services. C) Most live with their children, have little savings, and have an increasingly difficult time adjusting to the changing technical world around them. D) Most have refused government support and are going through a hermitization process. They don't trust anyone under 60.

B) Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.

16) ________ refers to the factors that motivate people to physically uproot themselves from one location to another. A) Assimilation B) Adaptation C) Movement D) Translation

C) Movement

74) Advertising to teens typically depicts ________. A) respected adults recommending the product B) qualified experts explaining product benefits to teens C) "in" teens using the product D) family members of two or three generations using the product together

C) "in" teens using the product

22) The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African-Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers? A) Separate advertisements to this ethnic subculture are never done and should not be considered. B) All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. C) African American children tend to gravitate toward toys and characters that look like them. D) All promotions to African-Americans have to take into account the market's income, which has been declining drastically over the last two decades.

C) African American children tend to gravitate toward toys and characters that look like them.

13) Which American ethnic subculture is the fastest growing? A) Hispanic American B) African American C) Asian American D) American Indian

C) Asian American

15) Which of the "Big Three" American subcultures makes up 13% of the population? A) African American B) Hispanic American C) Asian American D) Arab American

C) Asian American

40) ________ foods are permissible under the laws of Islam. A) Kosher B) Organic C) Halal D) Tudung

C) Halal

73) Which of the following statements about teenagers is true? A) Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. B) Most primitive cultures have isolated youth between the ages of 13 to 17 as being unstable and incapable of membership in adult life. C) The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 to 70 years ago. D) The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes.

C) The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 to 70 years ago.

38) The process of movement and adaption to one country's cultural environment by a person from another country is called ________. A) immigration B) de-ethnicization C) acculturation D) progressive learning

C) acculturation

59) An age ________ consists of people of similar ages who have undergone similar experiences. A) culture B) paradigm C) cohort D) model

C) cohort

61) One of the goals of marketing to Gen Yers has been to allow them to remain free of the restraints of wires and cords, but still have media available at any time. The lifestyle created by this approach is referred to as ________. A) identity renaissance B) cosplay C) distinct-styling D) connexity

D) connexity

41) The lack of marketing information about religion is primarily due to ________. A) the small number of people who are influenced in the marketplace by religious issues B) the dollar value of the Christian market being very low C) traditional bigotry toward religion D) religion being somewhat of a taboo subject among researchers

D) religion being somewhat of a taboo subject among researchers

48) An extended family unit is characterized by ________ living together. A) one parent and at least one child B) two parents and at least one child C) two generations of a family D) three generations of a family

D) three generations of a family

12) Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes. A) assimilation B) maintenance C) resistance D) warming

D) warming

10) In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture. A) assimilation B) maintenance C) segregation D) resistance

A) assimilation

17) Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture. A) high-context B) low-context C) progressive D) paradigm

A) high-context

77) Gen Y'ers are at home in ________, which communicates by texting and IMing. A) thumb culture B) the tween market C) the gray market D) microculture

A) thumb culture

21) With respect to the acculturation process, what is the relationship between maintenance and segregation? A) People who belong to the dominant culture attempt to maintain their cultural superiority by isolating the subculture values of new immigrants and physically segregating members of new subcultures into separate groups. B) New immigrants often attempt to maintain their old cultural backgrounds be segregating themselves, living and shopping in physically separated areas from the main culture. C) Members of a subculture who have been in a larger culture for a long period of time maintain their alliance to the new culture by segregating themselves from new immigrants. D) The relationship is subtle. There is constant battle between new immigrants attempting to maintain their new identity and language and the dominant culture applying pressure to segregate new immigrants, thus separating them from the new culture.

B) New immigrants often attempt to maintain their old cultural backgrounds be segregating themselves, living and shopping in physically separated areas from the main culture.

43) The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the musical The Book of Mormon are evidence of which of the following? A) Megachurches provide marketing opportunities for niche marketers. B) Religious themes can be effectively used by mainstream marketers. C) Born again Christians are the primary religious market in the U.S. D) Church leaders impact the consumption practices of their followers.

B) Religious themes can be effectively used by mainstream marketers.

57) People born between 1946 and 1964 belong to ________. A) Generation Y B) The Baby Boomer Generation C) Generation X D) The Interbellum Generation

B) The Baby Boomer Generation

76) ________ are 8- to 14-year-old children. A) Gen Y B) Tweens C) Millennials D) Echo Boomers

B) Tweens

49) A nuclear family consists of ________. A) a mother and at least one child B) a mother, a father, and at least one child C) two generations of a family D) three generations of a family

B) a mother, a father, and at least one child

3) Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________. A) cohort B) acculturation agent C) guidance agent D) ethnographer

B) acculturation agent

18) Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________. A) maintenance B) adaptation C) resistance D) segregation

B) adaptation

62) The actual number of years a person has been alive is their ________ age. A) perceived B) chronological C) confirmed D) cohort

B) chronological

85) What is the most powerful age segment economically in the United States? A) Generation X B) Generation Y C) The Baby Boomer Generation D) The Silent Generation

C) The Baby Boomer Generation

72) Which of the following is NOT one of the basic conflicts common to all teens? A) Autonomy vs. belonging B) Rebellion vs. conformity C) Narcissism vs. conformity D) Idealism vs. activism

D) Idealism vs. activism

20) Nearly 60% of the Hispanic American population are of ________ descent. A) Cuban B) Dominican C) South American D) Mexican

D) Mexican

58) The ________ Generation includes people who were born between the two World Wars. A) Interbellum B) War Baby C) Baby Boomer D) Silent

D) Silent

78) Which of the following best explains why marketers view teens as "consumers-in-training"? A) Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behavior of their parents. B) Marketers typically do not begin targeting consumers until they are teenagers. C) Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions. D) Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

D) Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

90) Members of which of the following age cohorts are part of today's senior market? A) Generation Z B) Generation Y C) Generation X D) The War Baby Generation

D) The War Baby Generation

19) Peggy Simmons has a tough assignment. She is to live in Japan for the next five years and successfully introduce her company's line of cosmetics to Japanese women. Her company's management hopes that living in an average neighborhood, commuting to work every day, eating native food, and speaking Japanese will help Peggy involve herself in the society more quickly than if she stayed separate from her hosts. The company's management wants Peggy to use the ________ model. A) life course paradigm B) progressive learning C) warming D) consumer renaissance

B) progressive learning

89) Older adults that control more than 50% of discretionary income are considered the ________ market. A) boomer B) senior C) millennial D) echo boomer

B) senior

1) A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others. A) network B) subculture C) micro culture D) cohort

B) subculture

9) The cultural learning acquired through ________ leads immigrants to a process of adaptation. A) maintenance B) translation C) resistance D) segregation

B) translation

75) Gen Y individuals are also included as ________. A) Echo boomers B) Millennials C) Both A and B D) Generation X

C) Both A and B

60) Shannon Reeves and Tish Phillips remember their days as student protesters in the 1960s. Shannon remembers seeing Jim Hendrix at Woodstock and Tish remembers burning her bra in front of the central administration building at Yale. These memories about cultural heroes and events are one of the chief characteristics of an age ________. A) paradigm B) renaissance C) cohort D) perception

C) cohort

11) Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers. A) warming B) adaptation C) segregation D) movement

C) segregation

8) People and institutions that teach the ways of a culture are called ________. A) progressive learning models B) ethnography facilitators C) host cultures D) acculturation agents

D) acculturation agents

2) A component of a person's subculture is ________. A) age B) race C) ethnic background D) all of the above

D) all of the above

42) Most religion-oriented marketing activity in America can be traced to the ________ community. A) Jewish B) Baby Boomer C) Muslim D) born-again Christian

D) born-again Christian