MKTG 688 New Product MGMT
What is the purpose of prototyping in the design thinking process?
To create a simple, testable model of an idea to gather user feedback and refine the solution
Design thinkers should embrace failure as part of learning. a) True B) False
True
Iterative processes mean repeating steps to refine solutions. a) True B) False
True
The Empathize phase focuses on understanding user needs and behaviors. a) True B) False
True
The purpose of the Empathize phase is to?: a) Test prototypes with real users b) Define the problem statement c) Understand user needs and behaviors d) Generate as many solutions as possible
Understand user needs and behaviors
What question would be most relevant during the Define phase? a) What problems are we addressing? b) What materials should we use for the prototype? c) How will we market this product? d) What features should be included in the final version?
What problems are we addressing?
Which of the following is an important trait of a design thinker? a) Perfectionism b) Strict adherence to rules c) Willingness to experiment d) Avoiding feedback
Willingness to experiment
How does design thinking differ from traditional problem-solving methods? a) It follows a strict, step-by-step process b) It focuses only on business outcomes c) It is more flexible and iterative d) It ignores user feedback
It is more flexible and iterative
Which of the following is NOT a characteristic of design thinking? a) Linear and rigid process b) Iterative and flexible c) Encourages experimentation d) Embraces ambiguity
Linear and rigid process
What happens in the Test phase? a) Refining solutions based on user feedback b) Sketching new ideas c) Conducting market analysis d) Selecting manufacturing materials
Refining solutions based on user feedback
The five steps of design thinking must always be completed in a strict order. a) True B) False
False
The Ideate phase focuses on: a) Testing different prototypes b) Generating creative solutions c) Creating a business model d) Collecting user data
Generating creative solutions
What is the main focus of design thinking? a) Business strategy b) Human-centered problem-solving c) Engineering efficiency d) Financial management
Human-centered problem-solving
Design thinking
Design thinking is a problem-solving approach that focuses on human-centered solutions, encouraging creativity, iteration, and continuous learning
What is the first phase of the design thinking process? a) Define b) Ideate c) Empathize d) Prototype
Empathize
Why is empathy important in design thinking?
Empathy helps designers understand the real needs, behaviors, and pain points of users, ensuring solutions are meaningful and relevant.
Prototyping involves creating a fully developed product before testing. a) True B) False
False
List the five stages of design thinking in order.
1. Empathize 2. Define 3. Ideate 4. Prototype 5. Test
What best describes a prototype in design thinking? a) A final polished product b) A simple, testable version of an idea c) A brainstorming session outcome d) A market-ready service
A simple, testable version of an idea
