MKTG 8 Ch. 3 Practice Examples

In honor of National Autism Awareness Month, Carlos, decides to donate five cents to the Autism Society of America for every latte sold in his coffee shop. Carols appears to be practicing:

cause-related marketing.

In the context of corporate social responsibility, which of the following represents philanthropic responsibility?

Be a good corporate citizen.

In the context of corporate social responsibility, which of the following represents economic responsibility?

Be a profitable organization.

________ morality moves from an egocentric viewpoint towards the expectations of society.

Conventional

Tony is regularly harassed by gang members on his way to work. However, he dismisses a plan put forth by his organization to burn down a building where the gang meets. At what level of ethical development is Antonio operating?

Conventional morality

Which of the following statements about ethics is true?

Ethics consists of personal moral principles.

Which of the following is true of preconventional morality?

It is calculating and self-centered, based on what will be immediately punished or rewarded.

Which of the following is true of conventional morality?

Loyalty and obedience to the organization (or society) become paramount.

________ is the idea that socially responsible companies will outperform their peers by focusing on the world's social and environmental problems.

Sustainability

Loyalty and obedience to the organization (or society) become paramount.

They are considered the foundation of ethical behavior.

The ________ is the world's largest global corporate citizenship initiative.

United Nations Global Compact

A grocer is a member of a nonprofit initiative to fund salad bars in schools across the United States. The money is donated by shoppers at the checkout, where the grocer has signs describing the initiative. This partnership with the initiative is an example of ________ marketing.

cause-related

The pyramid of corporate social responsibility is a model that suggests corporate social responsibility is composed of four core responsibilities:

economic, legal, ethical, and philanthropic.

Moral principles or values that generally govern the conduct of an individual or group are ________ .

ethics

The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment is known as ________ marketing.

green

At the ________ level of ethical development, people are less concerned about how others might see them and more concerned about how they see and judge themselves over the long run.

postconventional morality

Marketers are more likely to take a strong stand against questionable practices when:

there are fewer ethical problems in their organization

Researchers found that unethical behavior is reported more frequently when:

top managers develop a strong ethical culture.