MKTG CH 11 T OR F
A buyer becomes aware of the product during the evaluation phase of the product adoption process.
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A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.
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A seller's profits peak in the maturity stage of a product's life cycle
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Accessory equipment becomes a part of the finished product.
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Being a product pioneer guarantees a product's success.
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Business Services" is not a category or type of business product.
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Buyers want to exert only minimal effort to obtain shopping products
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Component parts usually need to be processed significantly before they are used in production.
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Consumers are reluctant to purchase substitute brands if a desired brand of a convenience product is unattainable
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Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition
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During a product's maturity stage, all sales promotion efforts are focused on consumers.
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During the growth stage, promotion costs rise as a percentage of total sales
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Early adopters are the first group of consumers to adopt a new product
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Failure of a new product is always absolute.
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Following a consistent customer-focused plan does not help new products become successful
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In the awareness stage of the product adoption process, the buyer seeks information about the product
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Intensive competition causes price increases during the growth stage of the product life cycle
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Obtaining a specialty product involves a considerable amount of comparison activity.
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Per-unit gross margins on convenience products are relatively high.
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Product mix refers to a related group of products in the product line.
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The core product element of the total product can include installation, delivery, training, and financing.
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The gross margin percentage on convenience goods is usually fairly high because they are low-priced items.
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The marketing mix should be left alone during the maturity stage of the product life cycle; tampering with it may bring an early death to the product.
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The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused
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The success of launching a new product is based primarily on luck.
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The two major product categories are business and institutional
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The width of a product mix refers to the number of generic products offered by a company.
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Trial is the first stage of the product adoption process.
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Unfinished furniture is considered to be a convenience product because it is relatively inexpensive
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When a successful brand such as Frito-Lay develops a new product, it will always succeed
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"The people to check with" are the early adopters.
T
A business can justify keeping a product as long as it contributes to profits or enhances the effectiveness of a product mix.
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A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations
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A product mix is the composite or total group of products that an organization makes available to customers
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A product need not be a physical product.
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A product's classification can influence its price, distribution, and promotion.
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A service is intangible and is the result of the application of human or mechanical efforts to people or objects
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Advertising used in the decline stage may prolong the life of the product
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Bread is usually a convenience product
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Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.
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Communicating product benefits to consumers is very important in the introduction stage
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If a company repositions a relative product failure, that product might become a successful member of the product line.
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Intense price wars are likely to occur during the growth stage of the product life cycle as competitors attempt to gain market share
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Laggards are the last to adopt a new product and usually distrust new products
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Many products are in the maturity stage of the product life cycle
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Many products never get beyond the introduction stage
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New products seldom generate enough sales to bring immediate profits
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One of the most common reasons new products fail is because of a company's failure to match product offerings to customer needs.
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Price cuts are typical in a product's growth stage.
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Process materials are used directly in the production of products
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Procter & Gamble has a wider product mix than does Baskin Robbins
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Profits decline in the maturity stage, largely because of increased competition
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Promotion decreases in importance during a product's decline stage.
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Sales peak in a product's maturity stage.
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Sellers can sometimes prolong a product's life cycle
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Service, repair work, and accessories may be important considerations in a consumer's decision to purchase a particular shopping product.
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Sometimes new marketing channels open up in the decline stage.
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Strategies relating to price become more mixed during a product's maturity stage
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Supporting services, such as installation and guarantees, are part of a product
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The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.
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The buyer's intent can determine whether an item is classified as a consumer or a business product
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The depth of a product mix is measured by the average number of product types in a product line.
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The first adopters of a product are the innovators.
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Use of the product is the most important means of distinguishing consumer products from business products.
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When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.
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