MKTG Ch. 13

Conventional supermarkets are experiencing increasing competitive pressure from other types of food retailers. Which of the following are ways in which conventional supermarkets have responded to this pressure?

- adding online ordering and delivery - improving the in-store experience

Identify all the statements that would be consistent with Patagonia's brand image as a retailer of high-quality outdoor equipment often used by hikers, skiers and others who spend time in nature

- help protect our coast, take action- being transparent and minimizing our footprint while making high -quality sports equipment is our goal

Which of the following statements about extreme-value retailers are true?

- they tend to target low-income consumers - they tend to operate in low-rent locations

If a manufacturer is currently working with a retailer in determining how they will implement the four Ps, which factor is the manufacturer most likely examining?

Developing retail strategy

_____ are specialty stores that concentrate on pharmaceuticals and health and personal grooming merchandise

Drugstores

Amazon.com is an Internet channel that consumers use to purchase a wide variety of products. Which of the following aspects of Amazon.com represents the BEST advantage it has over the store and channel?

Greater personalized information

Which of the following statements about pricing in omnichannel is retailing is true?

Omnichannel retailers sometimes set different prices in different markets for the same merchandise. Customers expect to find the same prices at a company's store and on its website, except for shipping and taxes.

Which of the following firms would be most likely to employ an intensive distribution strategy for their products?

Pepsi Kellogg's

If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the following four Ps?

Promotion

Which of the following are actions taken by drugstores to remain competitive?

Providing in-store medical clinics Offering a wider assortment of merchandise Offering drive-through windows

Which of the following statements best describes the relationship between manufacturers and big retailers, such as Home Depot or Walmart, with regard to product decision making?

Retailers have a big say in product decision making

which of the following firms would least likely benefit from adding an electronic channel as a means of expanding its market presence?

bayer chocolate a local candy company

Which of the following are advantages that online shopping has over traditional store channels?

broader selection more information

_____ is a discount retailer that offers a narrow but deep assortment of merchandise

category specialists

One of the reasons firms employ a selective distribution strategy is because they want to make sure only higher-end retailers receive their products in order to maintain their prestigious image

coach purses & bags burberry coats

7-Eleven is an example of a(n) _____ that sells a limited number of items in a small but easy-to-reach location

convenience store

Which of the following best describes a self-service food store that offers a wide range of groceries, meat, and produce with only a limited assortment of nonfood items such as health and beauty aids?

conventional supermarket

Advertising that manufacturers and retailers develop together to defray costs and guarantee that a cohesive message is delivered to the customer is.

cooperative

what term is used to describe the tendency of consumers to think that upscale stores will sell the high-end brand they are looking for

customer expectations

Macy's, Sears, JCPenney, and Kohl's are all examples of general merchandise retailers known as _ stores that carry a broad variety and deep assortment of products and customer services.

department

If Ford allows only one retailer or dealer in a given territory the ability to sell its particular brand, it is using a(n) ____ distribution strategy.

exclusive

T/F: Service retailers, who sell services rather than merchandise, are small and shrinking retail sector.

false

One way to facilitate smart retail strategy is to use the _ Ps.

four

Customers do not expect _____ products in full-line discount stores

higher-end

To determine how much integration is best, each retailer must address issues such as:

integrated CRM brand image supply chain pricing

Effective omnichannel operations require an integrated ______ with a centralized customer data warehouse that houses a complete history of each customer's interaction with the retailer.

integrated CRM (customer relationship management) system

Generally, the _ and more sophisticated a firm is, the _ likely it will be to use supply chain intermediaries.

larger; less

By developing strong relationships with customers, retailers can create _____ customers and programs that are critical for successful store promotion

loyal

Retailing that takes place through mobile devices is called ____.

m-commerce

The overall "look and feel" of a store can have a powerful influence on consumers, just as more tangible promotions do (such as in-store displays). Subtle elements that make up a store's "look and feel" include:

music lighting

Offer an inconsistent, often unpredictable, assortment of brand name merchandise at low prices

off-price retailer

When a firm sells in retail stores and also via the internet, the firm is using a(n) ______ strategy.

omnichannel

___ retailers struggle to provide an integrated shopping experience across all their channels because unique skills and resources are needed to manage each channel

omnichannel

When a consumer is in a jewelry store and gets help from the retailer on differentiating between different types of necklaces, this exemplifies which of the following benefits exclusive to using the store channel?

personal service

_____________ is a major benefit to using the internet channel and refers to the ability to tailor the information for each customer economically

personalization

When you go on Amazon.com and notice a section of recommended items that you might like on the page, this is an example of a(n) ____ offering derived from your past purchases.

personalized

Brookstone is a retailer known retailer known for opening stores in airports where they have a captive market. This is an example of utilizing which of the following four Ps to one's competitive advantage?

place

One consideration in retail strategy is trying to figure out what to charge a customer for a given brand within a product category. This consideration refers to _____, one of the elements of the four Ps, framework

price

One effective retail strategy is to have an exclusive partnership with a popular brand, much like the one Macy's has with Tommy Hilfiger. Another that Macy's employs is to develop private label brands such as Charter Club. Retail strategies like these would be best classified as a strategy involving which of the four Ps?

product

When a retailer advertises using traditional media such as newspapers, magazines, and television, the retailer is using ______, one of the four Ps

promotion

Limited assortment supermarkets are able to offer their merchandise at 40% to 60% lower prices than conventional supermarkets by cutting costs in certain ways. Which of the following is NOT a cost-cutting technique typically used by these types of supermarkets?

providing a better overall atmosphere and focusing on high-end items

The biggest thing a manufacturer will look for when deciding on a(n) _____ partner is whether or not their customer matches the manufacturer's target market

retail

Which of the following refers to the business that includes the purchase of products at stores, through catalogs, and over the internet, as well as services, such as fast-food restaurants, airlines, and hotels?

retailing

Personalized ______ refers to ways in which the firm literally helps the consumer during the online shopping experience, personalized ______ refers to how the firm tailors the website for the consumer based on past shopping patterns.

service; offerings

Which of the following stores concentrates on a limited number of complementary merchandise categories and provides a high level of service in a relatively low number of stores?

specialty store

Retailers who advertise that they sell at wholesale prices are _______.

still retailers

At Macy's, consumers encounter Giani Bernini leather handbags, which are exclusive to Macy's. These consumers have encountered a _ brand.

store

Channel ______ refers to the way in which a manufacturer gets its products to the retailer's channels.

structure

Large stores that combine a supermarket with a full line discount store.

supercenter

Stores such as Walmart, Fred Meyer, and Super Target are a combination of supermarkets and full-line discount stores. These are known as _____

supercenters

There are two primary reasons firms elect to use online chats over methods such as online FAQs or automated 800 numbers when providing customer service. One reason is that it addresses specific questions that may not be answered on a traditional FAQ or non-interactive help source. What does this second aspect of online chat refer to?

the personalization of answers to questions

Distribution intensity is typically divided into how many levels?

three

MAC, a brand of makeup produced by Estee Lauder, sells through their own retail outlets. Therefore, whenever a new MAC product is made it will automatically be brought into Estee Lauder retailing outlets. Which type of channel structure does this setup represent?

vertical marketing system

Which of the following refers to a food retailer that is very large in size and offers a limited and irregular assortment of food and general merchandise with little service at low prices?

warehouse club

Which of the following are ways in which retailers can increase their share of wallet on given customers?

website promotions in real time targeting promotions direct saleperson contact

Which of the following is not a type of retailer that falls under the general merchandise retailing category?

wholesaler