MKTG Chapter 5

A(n) ______ reflects the vernal esteem given to the different roles of a person by society.

Status

According to the model of buyer behavior, what is in a buyer's black box?

The buyers characteristics and the buyers decision process

_____ is the degree to which an innovation fits the values and experiences of potential consumers

compatibility

What is the nature of demand in business markets?

Demand in business markets is derived demand

What is the term used to describe a specific mix of human traits that may be attributed to a particular brand?

Brand Personality

What type of marking involves creating opinion leaders to serve as brand ambassadors to read the word about a company's products?

Buzz marketing

A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely catering information about consumers' _________.

Economic situations

This adopter group is skeptical and only adopts new products after a majority of people have tried it

Late Mainstream

What is a personal factor that influences a consumers buying behavior?

Life-cycle stage

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of _____ in the marketing process.

Motive

Which source is the most effective in that they legitimize the product?

Personal sources

A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a _______.

Reference group

What determines if a buyer is satisfied or dissatisfied with a purchase?

The relationship between the consumer's expectations and the product's perceived performance

Age, personality, buying style, and job position are ____ factors that can influence the business buying decision process

individual

Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features amount three of his favorite models. He rates the models on each factor and ranks them in the order of this preference. What stage of the buyer decision process will Jeff most likely proceed next?

Purchase decision

_____ refers to the degree to which innovation appears superior to existing products

Relative advantage