Module 3 Quiz
You're trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what's already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?
Create a video about that topic, and add it to your existing written page.
True or False: Google Analytics is a good tool to use to measure the success of a website, but it is expensive.
False
True or False: PPC and CPC are free search opportunities
False
The search engine responsible for most searches is:
Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll's website, which search engine function is at play?
Ranking
_____ is the set of techniques designed to make web pages rank highly on search engine result pages.
SEM
_____ is the development of webpages in a manner that is friendly to search engine spiders.
SEO
True or False: Google will penalize a website if it doesn't have Responsive Web Design (RWD)
True
True or False: Links, Content, Tags and Title and URL are all part of the basics of SEO.
True
True or False: Natural or Organic Search (SEO- Search Engine Optimization) is the biggest long term payoff
True
True or False: Page rank refers to an algorithm to determine how important a page is on the web
True
True or False: Reviews can help your business rank higher in organic search results
True
True or False: SEO is lower in cost to implement than Paid Search.
True
True or False: Why search marketing matters: Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and more than 1.2 trillion searches per year worldwide.
True
True or false: Natural and organic search results are synonymous terms
True
