mrkt 5000

Xia has decided to add the Hulu app to her Roku television. Her friends all watch Hulu and told her that it offers quality programming and is worth the cost. This is an example of which of the three roles that brands play in customer purchase decisions?

communication

Knowingly stating prices in a manner that gives a false impression to customers is known as

deceptive

From the perspective of Domino's, as described in the video, which of these is part of Domino's outbound logistics?

delivering ingredients to domino stores

Because of its prestige, scarcity, and premium pricing, producers of a high-end French champagne would likely opt for selective distribution.

false

Cost-plus pricing uses the bundled price as a basis for setting a price.

false

When credit is required by one channel member it is provided by another channel member, but not typically by banks.

false

the importance of the outsourced full-service marketing agency will most likely shrink in the next decade.

false

The Country Store wanted to increase its price for handmade saddles, but it knew its customers were very price sensitive, so it only raised prices by $2. None of the customers reacted to the new price. This minimal price change is known as

just the noticeable difference

As mentioned by one State Farm agent, it is typically much ________Blank to keep a customer than to acquire a customer.

less expensive

A manufacturing company creates different mixes of mortar for building projects. Recently it decided to outsource its warehousing to focus more on making great mortar mixes. This is an example of

merchant intermediary

Jason joins a company as an internal salesperson. The company offers him flexible work schedules and telecommuting options. Which factor of salesperson performance is most likely exemplified in this scenario?

motivation

Which of the following is not part of the Domino's supply chain?

regional hubs

To target different markets, Adidas developed three

sub brands

The Kentucky General Store offers a percentage off the invoice price to suppliers who will stock their products on the endcaps in the store. What type of incentive does the store provide?

trade discounts

Even when seemingly attractive, there are economic, control, transaction cost, and strategic flexibility concerns to take into account when

training a salesforce

A customer's equity with a brand is the difference between the perceived benefits and costs associated with the brand.

true

A new car contains a warranty that covers various components of the car. This is a general warranty.

true

Price elasticity of demand is a measure of customers' price sensitivity. In many cases, a customer's reaction to pricing is more rational and logical in nature than psychological or emotional.

true

Company logos on NASCAR cars are examples of event sponsorships.

TRUE

Just as different production methods can affect actual product quality, a firm's brand equity directly affects a product's ________Blank in the eyes of a consumer.

perceived quality