MRKTG Chapetr 16 Quiz

marketing means that the company should view and organize its marketing activities from the​ consumer's point of view.

Consumer oriented

According to the principle of​ ________ marketing, the company should put most of its resources into customer​ value-building marketing investments.

Customer value

includes exaggerating package contents through subtle​ design, using misleading​ labeling, or describing size in misleading terms.

Deceptive Packaging

​________ includes practices such as falsely advertising​ "factory" or​ "wholesale" prices or a large price reduction from a phony high retail list price.

Deceptive Pricing

​________ refers to practices such as misrepresenting the​ product's features or performance or luring customers to the store for a bargain that is out of stock.

Deceptive Promotion

Nike makes shoes out of​ "environmentally preferred​ materials." It recycles old sneakers and educates young people about​ conservation, reuse, and recycling. What policy has this company​ adopted?

Environmental sustainability

​________ is an organized movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living environment.

Environmentalism

Because of the lack of supermarkets in​ low-income areas, many disadvantaged consumers find themselves in​ ________, with little or no access to​ healthy, affordable fresh foods.

Food Deserts

The principle of​ ________ marketing requires that a company continuously seek real product and marketing improvements.

Innovative

​_________ recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do.

Marketing Concept

​________ is when major retailers draw a red line around disadvantaged neighborhoods and avoiding placing stores there.

Redlining

Which of the following considers the future needs of a​ company?

Strategic planning concept

In​ 1938, Congress enacted the​ ________, which gave the Federal Trade Commission​ (FTC) power to regulate​ "unfair or deceptive acts or​ practices."

Wheeler-Lea Act

​________ products, such as​ bad-tasting and ineffective​ medicine, have neither immediate appeal nor​ long-run benefits.

deficient

​________ marketing means that the company should define its mission in broad social terms rather than narrow product terms.

sense of mission

The​ ________ concept considers the future welfare of consumers.

societal marketing

The​ ________ concept considers future company needs.

strategic planning