OMIS quiz 6 review
Marketers can leverage social media channels for:
A. competitive intelligence. B. generating customer input. C. disseminating information. D. reinforcing a customer's relationship with the firm. E. all of the above.
Which of the following is *not* an example of larger, conventional firms working with sharing economy startups?
Apple's purchase of Beats to give new musical artists more exposure.
If Dr. Downing went onto RateMyProfessors.com and rated himself as "Hot", he would be guilty of:
Astroturfing.
In VC4 and VC5, you may have used AnywhereApps.niu.edu to complete assignments in Microsoft Access. And in VC3 most of you did use AnywhereApps.niu to use SAP. What best describes using Access on AnywhereApps.niu.edu?
Cloud Computing
Which of the following factors prevents social networking sites from monetizing advertising effectively?
Content adjacency
In VC5, how could you most efficiently list all customers from Minnesota?
Create a query in Design View that shows fname and lname where "Criteria" in the stateprov column reads ="MN"
Which of the concepts below that we've studied so far this semester is LEAST responsible for Facebook's success?
Cutting edge hardware (e.g., server farms) and software (e.g., Open Source software)
What is the likely implication of a large and active wiki community?
It becomes more likely that content is up-to-date and errors are quickly corrected
Complete the analogy: Web 1.0- Monster.com; Web 2.0- _____
Which of the following factors suggests that Facebook can offer Google greater competition in the search engine market?
Much of Facebook's content being inaccessible to standard search engines
Which of the following factors has helped Facebook build up trust among its users?
Mutual approval of friend requests
Which of the following is an example of Web 1.0?
Online Schedule for OMIS 351
Which of the following is Facebook the leader in?
Photo storage/sharing on the web.
Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:
Retaining a majority of voting rights in the public company.
What feature of blogs makes it easier for users to see the most recent content first?
Reverse chronology
In VC6, how can you get a total of all of your purchases?
Set the Total row to "Sum" for the Amt column
Which of the following services come under the Web 2.0 umbrella?
YouTube
What is the difference between collaborative consumption firms Zilok and Chegg.
Zilok provides inventory provided by participating 'citizen suppliers', Chegg owns its own inventory.
Best Buy's BlueShirt Nation, as described in class and in the text, is most like
an internal social network (like Facebook).
Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:
content delivery networks.
If I ask the entire OMIS 351 class a clicker question, and then use the answer with the most responses as new knowledge, this is an example of
crowdsourcing
When a firm has an IPO, it is said to have:
gone public, selling shares on a public stock exchange for the first time.
The dark Web refers to:
sites that cannot be indexed by Google and other search engines.
The term "social graph" refers to:
the global mapping of users and organizations, and how they are related.
Peer production refers to:
users collaboratively working to create content, products, and services.
