P1U3 Unit Exam - Milady Standard Esthetics: Fundamentals (Chapters 1, 20, 23) - Flashcards only

Beauty culture was not practiced during the Middle Ages. True False

False

Consumers can place orders for and purchase customized products directly from compounding pharmacies. True False

False

Dermatology is the branch of anatomical science dealing with the overall health and well-being of the skin. True False

False

During the Victorian Age, women's lips and cheeks were often brightly colored in pink and orange shades. True False

False

In early times, grooming and skin care were practiced primarily for attractiveness. True False

False

It was a common practice during the Renaissance for women to apply highly colored preparations to their lips, cheeks, and eyes. True False

False

Modern consumers view personal skin care products and services as a luxury more than as a routine. False True

False

The Greeks were the first to cultivate beauty in an extravagant fashion. True False

False

The U.S. Department of Labor predicts a shrinking demand for estheticians over the next ten years. True False

False

The ancient Romans are known for blending the edges of their natural scenery into their looks. True False

False

The growth of the Internet has made consumers less knowledgeable about cosmetic products and procedures. True False

False

The practice of beauty culture disappeared during the Middle Ages and returned during the Renaissance. False True

False

The term salon esthetician refers to a profession that integrates surgical procedures with esthetic treatments. True False

False

Today, surgical esthetic procedures are more popular than nonsurgical esthetic procedures. True False

False

As the population ages, it is expected that estheticians will find opportunities in new settings, such as lifestyle and retirement centers. False True

True

Estheticians are not allowed to diagnose skin conditions. True False

True

Estheticians working in a medical setting may be allowed to perform advanced treatments under the supervision of a physician. True False

True

If an esthetician obtains a medical license, he or she can prescribe medication. True False

True

In order to work as a film and TV makeup artist, you may need to join a union. True False

True

It was common in ancient Japan for married women and courtesans to black out their teeth. True False

True

One reason it is important to study the history of esthetics is that understanding how materials used in early beauty preparations can help in determining how materials are used today. True False

True

Restoration work is a specialization associated with mortuaries. True False

True

Since ancient times, Africans have created remedies and grooming aids from the materials found in their natural environment. True False

True

The director of a school works closely with teachers, counsels students about licensing and placement, and maintains relationships with trade organizations and industry experts. False True

True

The popularity of cosmetic surgical procedures has steadily increased since the late 1990s. True False

True

The term esthetician refers to a person devoted to, or professionally occupied with, skin health and beauty. True False

True

The use of nanotechnology by product manufacturers has become more prevalent. True False

True

A neutral skin tone contains equal elements of warm and cool, no matter how light or dark the skin. a. True b. False

a. True

A tertiary color is formed by mixing equal amounts of a secondary color and its neighboring primary color. a. True b. False

a. True

Blue and orange are complementary colors. a. True b. False

a. True

Brushes allow for better control and better blending than sponge tips or fingers when applying powder, blush, and eye shadow. a. True b. False

a. True

Concealers may be applied before or after foundation. a. True b. False

a. True

Cool colors have blue undertones. a. True b. False

a. True

Corrective makeup mainly involves light and dark colors to highlight and contour features. a. True b. False

a. True

Eyeliner can be applied before or after eye shadow. a. True b. False

a. True

Hair color should always be taken into account when determining makeup colors. a. True b. False

a. True

High definition makeup is designed to be invisible to high definition cameras. a. True b. False

a. True

Highlighters are used more extensively in photography than in everyday use. a. True b. False

a. True

Hue is the distinct characteristic of a color. a. True b. False

a. True

If a client's eyes are too close together, you should lightly apply darker shadow on the outer edge of the eyes and light on the inside near the nose. a. True b. False

a. True

If you make false or unrealistic claims about products and/or services, your credibility will be damaged. a. True b. False

a. True

It is not recommended to remove eye makeup while wearing contact lenses. a. True b. False

a. True

Lipstick and gloss should not be applied directly to the lips from the container. a. True b. False

a. True

Makeup colored bright green intensifies red in the skin. a. True b. False

a. True

Marketing materials and educational support are no substitute for your professional endorsement. a. True b. False

a. True

Marketing serves both buyers and sellers. a. True b. False

a. True

Most people need different makeup colors in the summer and winter. a. True b. False

a. True

Primary colors are fundamental colors that cannot be obtained from a mixture. a. True b. False

a. True

Reds can be both warm and cool. a. True b. False

a. True

Selling products and services is critical to the financial success of a skin care salon or spa. a. True b. False

a. True

Skin needs to be exfoliated and hydrated for makeup to be applied successfully. a. True b. False

a. True

The first step in learning about a product is finding out as much as you can about the manufacturer's philosophy. a. True b. False

a. True

The pigments in mascara must be inert. a. True b. False

a. True

The satisfying part of working as a makeup artist is the look on the client's face when they see how much they can improve their look. a. True b. False

a. True

The term, retailing, refers to the act of recommending and selling products to clients for at-home use. a. True b. False

a. True

The ultimate goal of promotion is to increase business. a. True b. False

a. True

To be successful in developing a clientele, the esthetician must make every effort to provide good service each and every time a client visits the salon. a. True b. False

a. True

To build a clientele, you must make sure clients leave happy and confident in your expertise. a. True b. False

a. True

Translucent face powder blends with all foundations. a. True b. False

a. True

When applying artificial lashes, you should feather straight band lashes to make uneven lengths on the end by nipping into it with the point of your scissors. a. True b. False

a. True

When applying color to the eyebrows, you should generally select a shade that is close to the hair color. a. True b. False

a. True

When educating a client about his or her skin, find out what the client already knows about his or her skin. a. True b. False

a. True

When estheticians sell treatments and products that promote beautiful, healthy skin, they promote the client's best interest. a. True b. False

a. True

When selling products and services to clients, personalize your approach to each client. a. True b. False

a. True

When tinting the brows, any excess color on the skin must be removed within seconds or it could remain there for weeks. a. True b. False

a. True

When used together, creams should always be applied before powders. a. True b. False

a. True

When using an eyelash curler, you must curl the lashes before applying mascara. a. True b. False

a. True

When you mix two complementary colors, you get the color gray. a. True b. False

a. True

You should attend classes and seminars offered by manufacturers and distributors of products used in your salon. a. True b. False

a. True

You should call a client 24 hours to 1 week after a salon visit. a. True b. False

a. True

You should first determine whether a product is something clients are likely to buy before you try to market it to them. a. True b. False

a. True

You should set aside 10 minutes at the end of a client's appointment for the closing consultation. a. True b. False

a. True

You should take advantage of natural timelines, such as monthly manufacturer specials, when planning your promotional calendar. a. True b. False

a. True

You should widen the distance between the eyebrows if the client has close-set eyes. a. True b. False

a. True

What was a major cause of changes in style, skin care, and innovation of the beauty culture during the twentieth century? a. industrialization b. religion c. improved nutrition d. World Wars I and II

a. industrialization

Which career requires a knowledge of cosmetic chemistry, makeup and camouflage techniques, and business skills? a. medical aesthetician b. salon esthetician c. sales manager d. esthetics writer

a. medical aesthetician

Which ancient culture adopted many skin care and grooming techniques from other cultures because they were nomadic? a.Hebrews b.Greeks c.Egyptians d.Romans

a.Hebrews

What ancient culture invented the method of hair removal known as threading? a.Japanese b.Chinese c.Korean d.Vietnamese

a.Japanese

Advertising helps to build business and increase sales. a.True b.False

a.True

Clients should be reminded to remove their makeup each night so that it does not clog the follicles. a.True b.False

a.True

Clients who can see the finished look of their makeup in natural light are more comfortable with purchasing the products you recommend. a.True b.False

a.True

Consumers are remaining in the workforce longer than previous generations, which has led to an increased demand for esthetics products and services. a.True b.False

a.True

Estheticians interested in a career in product development should take classes in cosmetic chemistry. a.True b.False

a.True

Private labeling and branding allow estheticians to create lines of products as simple or complex as they desire. a.True b.False

a.True

The area that you use for services and consultations must be clean and organized. a.True b.False

a.True

The best marketing is word of mouth and through people you know. a.True b.False

a.True

The closing consultation is a time to educate clients about their product options and listen to their concerns. a.True b.False

a.True

When clients are unsure about which product or service to choose, the esthetician must always remember to keep the client's best interests in mind. a.True b.False

a.True

What is the process of recommending and providing clients with quality skin care and products? a.a professional responsibility b.an option for making extra money c.only the job of sales professionals d.only the manager's responsibility

a.a professional responsibility

What describes a kabuki brush? a.a short brush with dense bristles for powder or blush b.a brush with fine, tapered, firm, bristles used to apply liner c.used to apply concealer around the eyes, on blemishes, and other areas d.a large, soft brush used for blending and to apply powder or blush

a.a short brush with dense bristles for powder or blush

What term refers to promotional efforts that are paid for and are directly intended to increase business? a.advertisements b.media coverage c.word of mouth d.reputation

a.advertisements

When should you apply face powder? a.after applying foundation b.after applying blush c.after applying eye shadow d.after applying eyeliner

a.after applying foundation

What are NOT warm colors? a.all violets b.some yellow-greens c.all red-oranges d.most reds

a.all violets

What is the term for eyelash hairs on a strip that are applied with adhesive to the natural lash line? a.band lashes b.line lashes c.eyelash bands d.eyelash lines

a.band lashes

What did women of status do during the Age of Extravagance? a.bathe in strawberries and milk b.color their lips and cheeks dark red or black c.wear their hair very short d.shave their legs with sharpened whale bone

a.bathe in strawberries and milk

What makeup color combines well with all other colors? a.black b.pink c.green d.red

a.black

What part are estheticians expected to play in the salon's advertising strategies? a.calling attention to promotions b.driving cars covered with ads c.performing in TV commercials d.participating in publicity stunts

a.calling attention to promotions

What is the term for cosmetics applied to disguise imperfections such as scars? a.camouflage makeup b.disguise makeup c.masking makeup d.scar makeup

a.camouflage makeup

What is a method of advising clients and recommending the best treatments and products for them? a.consultative selling b.connotative selling c.soft selling d.hard selling

a.consultative selling

What are colors with a blue undertone? a.cool colors b.primary colors c.secondary colors d.warm colors

a.cool colors

What does mascara do to the eyelashes? a.defines b.removes c.lightens d.thins out

a.defines

To educate clients and increase retail sales, you should: a.develop a comprehensive knowledge of products and services b.take a trip to the plants where products are manufactured c.use every product and receive every service yourself d.offer every client a free sample of one product or service

a.develop a comprehensive knowledge of products and services

When is a good time to educate clients about their skin? a.during the skin analysis b.during the massage c.after applying paraffin wax d.while steaming the face

a.during the skin analysis

What part of the face is the focal point in makeup design? a.eyes b.forehead c.nose d.chin

a.eyes

What is eyebrow color commonly used for? a.filling in sparse areas of the eyebrows b.promoting growth of eyebrow hair c.lightening the eyebrows d.tweezing the eyebrows

a.filling in sparse areas of the eyebrows

What is the first step of breaking product knowledge down into manageable categories? a.find out about a particular manufacturer's philosophy b.assess the quality of a particular manufacturer's products c.make a chart of every product available on the marketplace d.test every available product on yourself

a.find out about a particular manufacturer's philosophy

What is one of the principles of consultative selling? a.find out what your clients need and make every effort to fulfill that need b.focus on recommending products that will bring you the biggest commission c.use the same approach for every client, regardless of their personality d.introduce products at a time when clients are relaxing

a.find out what your clients need and make every effort to fulfill that need

What is publicity? a.free media attention b.the process of getting the consumer's attention c.promotional efforts that are paid for d.unsolicited recommendations for you from one client to another

a.free media attention

What type of sell focuses emphatically on why the client should buy the product? a.hard sell b.soft sell c.fast sell d.slow sell

a.hard sell

What is cake makeup used for? a.heavy coverage b.downplaying the appearance of the eyes c.light coverage d.giving the eyes a dramatic look

a.heavy coverage

What does lining the lips do? a.help keep lip color on b.promote feathering c.draw attention away from the lips d.moisturize the lips

a.help keep lip color on

What is the term for the distinct characteristic of a color? a.hue b.tint c.shade d.tone

a.hue

What is the term for separate artificial lashes that are applied on top of the lashes one at a time? a.individual lashes b.solitary lashes c.solo lashes d.discrete lashes

a.individual lashes

What is the skin tone that is fair, light, skin with creamy or slightly pink undertones? a.ivory to fair b.beige or medium c.olive or warm d.deep or dark

a.ivory to fair

What type of brush is short with dense bristles for powder or blush, and is mainly used in a circular motion to apply and blend powders? a.kabuki brush b.eyeliner brush c.powder brush d.concealer brush

a.kabuki brush

What type of brush is similar to the concealer brush, but is smaller with a more tapered, rounded edge? a.lip brush b.eyeliner brush c.lash brush d.angle brow brush

a.lip brush

What do most companies provide to explain the theory behind their products? a.literature b.annual reports c.promotional trinkets d.product labels

a.literature

How do light lip colors affect the appearance of the lips? a.make them seem larger b.make them seem smoother c.make them seem smaller d.make them seem more textured

a.make them seem larger

What is the job title of an esthetician with portable equipment who makes house and office calls? a.mobile esthetician b.portable esthetician c.traveling esthetician d.vehicular esthetician

a.mobile esthetician

Who supervises an esthetician performing restoration work on a deceased person? a.mortician b.beautician c.physician d.coroner

a.mortician

What term refers to the art of manipulating materials on an atomic or molecular scale? a.nanotechnology b.cosmetic chemistry c.ergonomics d.alchemy

a.nanotechnology

For what feature should you apply a lighter foundation along the hairline and blend onto the forehead? a.narrow forehead b.receding chin c.long, heavy chin d.protruding forehead

a.narrow forehead

What does the term matte mean? a.nonshiny b.shiny c.translucent d.reflective

a.nonshiny

What should you keep in mind as you utilize different sales approaches with your clients? a.not to interfere with the relaxation benefit of the treatment b.not to start selling until the treatment is done c.the goal is to pressure the client into making a new purchase each visit d.it is only your responsibility to start the sales process, not complete it

a.not to interfere with the relaxation benefit of the treatment

What term refers to the practice of creating one's own branding to promote sales in the salon? a.private labeling b.marketing c.compounding d.monetizing

a.private labeling

Why do some mature clients prefer liquid foundation over mineral makeup? a.some mineral makeup can be shiny and also be too drying b.mineral makeup is rough in texture and uncomfortable on the skin c.mineral makeup accelerates aging of the skin d.older clients are too old-fashioned to appreciate mineral makeup

a.some mineral makeup can be shiny and also be too drying

How many primary colors are there? a.three b.five c.seven d.nine

a.three

What is formed when white is added to a pure hue? a.tint b.shade c.tone d.saturation

a.tint

What term refers to colors with yellow undertones? a.warm colors b.cool colors c.soft colors d.hard colors

a.warm colors

What type of foundation is preferred for oily skin? a.water-based b.pancake c.oil-based d.cream

a.water-based

What should you find out before trying to educate a client about products and services? a.what he or she already knows about his or her own skin b.whether he or she is familiar with the sales techniques you use c.how much money the client has in his or her pocket or purse d.which products have the biggest profit margins

a.what he or she already knows about his or her own skin

Once a client's trust is earned, you should: a.work hard to keep it b.insist on treatments that you think they may need c.give the client some space and focus on obtaining new clients d.be assertive in what products the client should purchase

a.work hard to keep it

A benefit of permanent cosmetic makeup is that it never fades. a. True b. False

b. False

A modern, stylish look is best when applying makeup for a client's wedding. a. True b. False

b. False

A shade is pure hue plus yellow. a. True b. False

b. False

A tint is pure hue plus black. a. True b. False

b. False

A tone is pure hue plus violet. a. True b. False

b. False

An example of upselling is meeting your monthly sales quota early. a. True b. False

b. False

Attempts to reach consumers with offers via means such as postcards and coupons are called direct selling. a. True b. False

b. False

Client records serve the same purpose as the intake questionnaire. a. True b. False

b. False

Clients should leave their contact lenses in while you apply artificial lashes. a. True b. False

b. False

Concealer is usually one to two shades darker than foundation. a. True b. False

b. False

Concealers must always be applied before the foundation. a. True b. False

b. False

Eyeliner is used to draw attention away from the eyes. a. True b. False

b. False

Foundation should always be a few shades darker than the client's actual skin tone. a. True b. False

b. False

Green eyes are neutral and can wear any color. a. True b. False

b. False

How much a client is willing to spend on treatments and products is an element of an intake form. a. True b. False

b. False

If a client asks you about a product you are unfamiliar with, you should dismiss it as ineffective. a. True b. False

b. False

If a client requests a service that will not be beneficial, bluntly and directly tell the client that the treatment will not be beneficial. a. True b. False

b. False

If the client has a protruding forehead, you should apply a lighter shade of foundation across it. a. True b. False

b. False

If the client's skin color is dark, medium to medium-light tones will be most subtle. a. True b. False

b. False

In order for marketing to succeed, a product only requires attractive packaging. a. True b. False

b. False

It is desirable to create a contrast between the color of the face and the color of the neck. a. True b. False

b. False

It is not appropriate to discuss skin care or waxing with a makeup client. a. True b. False

b. False

Kabuki brushes are mainly used in a back-and-forth motion. a. True b. False

b. False

Makeovers are a step beyond makeup lessons. a. True b. False

b. False

Pink makeup is flattering to ruddy skin. a. True b. False

b. False

Salons rarely implement reward programs to encourage client referrals. a. True b. False

b. False

Spas and salons always handle their direct marketing efforts on their own. a. True b. False

b. False

Spray-on instant sanitizers contain no alcohol, so they are safe for regular use on all types of brushes. a. True b. False

b. False

Synthetic brush hairs are softer and gentler than natural brush hairs. a. True b. False

b. False

The color blue makes the freckles look darker when it is reflected on the face. a. True b. False

b. False

The complementary color to orange is green. a. True b. False

b. False

The first step in learning about a product is reading literature about the ingredients used in the product. a. True b. False

b. False

The sales technique that focuses emphatically on why the client should buy the product is called downselling. a. True b. False

b. False

The term retailing refers to how retail products are displayed in the salon. a. True b. False

b. False

There is no significant difference between high-quality makeup and less expensive brands. a. True b. False

b. False

When a client asks about a subject with which you are unfamiliar, make up something that sounds good. a. True b. False

b. False

When applied to the lids, eye shadow makes the eyes appear darker and less expressive. a. True b. False

b. False

When applying mascara, you should hold the wand so that it is pointing at the eye. a. True b. False

b. False

When applying protective cream for a brow tinting service, you should cover both the hair and the area around the hair. a. True b. False

b. False

When choosing a lip liner, the color should be dramatically darker or brighter than the lip shade. a. True b. False

b. False

When complementary colors are placed next to each other, each color makes the other look darker. a. True b. False

b. False

When selecting cheek and lip makeup, they should be from a different color family than the eye makeup. a. True b. False

b. False

When you mix blue with yellow, you get the color purple. a. True b. False

b. False

You should take the time to conduct your own product trials on yourself, using every product offered, regardless of the indicated skin type. a. True b. False

b. False

What exemplified the ideal of beauty in ancient Japan? a. nail length b. geisha c. athletes d. hair color

b. geisha

Who do commercial photographers often employ to work with models? a. medical aestheticians b. makeup artists c. cosmetics buyers d. beauty editors

b. makeup artists

What should be the goal of every treatment? a. to make as much money as possible b. to provide the highest-quality service c. to eliminate the client's skin condition d. to sell additional take-home products

b. to provide the highest-quality service

How much time should you set aside at the end of a client's appointment for the closing consultation? a.3 minutes b.10 minutes c.5 minutes d.20 minutes

b.10 minutes

In what way did the ancient Hebrews use pomegranate? a.To repel fleas b.As an antiseptic c.To keep in body heat d.For oral hygiene

b.As an antiseptic

Any esthetician can prescribe and administer preparations from a compounding pharmacy. a.True b.False

b.False

Estheticians should view selling as a distasteful but necessary endeavor. a.True b.False

b.False

Most salons use a paper accounting ledger to keep track of the number of services you perform and products you sell each week. a.True b.False

b.False

Product sales make up only a small portion of a salon's revenue. a.True b.False

b.False

The growth of the Internet has made consumers less knowledgeable about cosmetic products and procedures. a.True b.False

b.False

The only salon employees that need to be familiar with the products and treatments offered are estheticians. a.True b.False

b.False

You should always make recommendations based solely on what you have read in the literature provided by manufacturers. a.True b.False

b.False

You should keep all of your business cards in the salon, because that is the only place you should ever hand them out. a.True b.False

b.False

What ancient culture adopted many techniques from other cultures? a.Asians b.Hebrews c.Greeks d.Egyptians

b.Hebrews

What ancient culture used olive and grapeseed oils to moisten and protect the skin? a.Egyptians b.Hebrews c.Japanese d.Greeks

b.Hebrews

What statement about water-based foundations is true? a.They are preferred for dry skin. b.They generally give a more matte finish. c.They contain a moderate amount of oil. d.They are ineffective for concealing minor blemishes.

b.They generally give a more matte finish.

What makeup color combines well with all other colors? a.red b.black c.pink d.green

b.black

What did many women use during the Renaissance to make their hair blond? a.grapeseed oil b.bleach c.beeswax d.henna

b.bleach

Why should you reshape the wet bristles of a makeup brush and lay the brush flat to dry after cleaning? a.moisture will stay trapped forever in clustered bristles b.bristles will dry in the shape they are left in while wet c.reshaping the bristles makes the brush "like new" no matter its age d.this action works any remaining cleanser from the bristles

b.bristles will dry in the shape they are left in while wet

What color eyes are neutral and can wear any color? a.blue b.brown c.green d.gray

b.brown

What is the shaped, solid mass that is used for heavy coverage and is also known as pancake makeup? a.greasepaint b.cake makeup c.foundation d.greasecake

b.cake makeup

What type of oil is commonly found in lipsticks? a.aloe oil b.castor oil c.mink oil d.peanut oil

b.castor oil

What is NOT one of the three main factors to consider when choosing colors for a client? a.skin color b.clothing color c.eye color d.hair color

b.clothing color

What is a method of advising clients and recommending the best treatments and products for them? a.hard selling b.consultative selling c.soft selling d.upselling

b.consultative selling

What should you do after cleansing a brush? a.pull on the bristles as you rinse it b.cover it with a towel while drying c.store it in an uncovered container when it is clean and dry d.spread the bristles apart as widely as possible for drying

b.cover it with a towel while drying

What attitude should you NOT present when recommending products and services? a.pleasant b.coy c.confident d.helpful

b.coy

What is lash perming? a.applying permanent color to the lashes b.curling the lashes c.straightening the lashes d.applying temporary color to the lashes

b.curling the lashes

What should you do whenever possible? a.make false claims if doing so helps sell products and treatments b.demonstrate the use of products and treatments c.assume your client knows nothing about beauty products d.remember to use the same sales approach for every client

b.demonstrate the use of products and treatments

What is the term for any attempt to reach the consumer directly with an offer via postcards, coupons, e-mail messages, and/or text messages? a.direct selling b.direct marketing c.direct advertising d.direct publicity

b.direct marketing

What term refers to the procedure in which individual synthetic eyelashes are attached directly to a client's own lashes at their base? a.eyelash attaching b.eye tabbing c.eye bonding d.eyelash bolstering

b.eye tabbing

What should you do if your salon does not have a sales quota system? a.relax, because sales are clearly not a priority in your salon b.formulate your own sales objectives c.work with other employees to set up a quota system yourself d.talk to competing salons for information about their sales

b.formulate your own sales objectives

What are primary colors? a.colors obtained by mixing equal parts of two primary colors b.fundamental colors that cannot be obtained from a mixture c.colors formed by mixing secondary and primary colors d.the spectrum of colors used in the world of makeup

b.fundamental colors that cannot be obtained from a mixture

Why did styles change approximately every decade during the twentieth century? a.greater sense of nationalism b.greater exposure to other cultures c.greater poverty d.greater wealth

b.greater exposure to other cultures

Threading is a method of _______ practiced by geishas in ancient Japan. a.facial massage b.hair removal c.exfoliation d.soap-making

b.hair removal

What can you use to create a more dramatic effect around the eyes? a.hard pencil eyeliner b.liquid eyeliner c.soft pencil eyeliner d.pressed (cake) eyeliner

b.liquid eyeliner

What are the two widely-used forms of face powder? a.scented and unscented b.loose and pressed c.liquid and cream d.oil-based and water-based

b.loose and pressed

What is the job title for a professional responsible for training estheticians and other staff members on such topics as product knowledge and how to sell products? a.manufacturer's ambassador b.manufacturer's representative c.product ambassador d.product representative

b.manufacturer's representative

What darkens, defines, and thickens the eyelashes? a.eyeliner b.mascara c.blush d.eye shadow

b.mascara

Henna is a dye obtained from leaves and shoots of what tree? a.aspen b.migonette c.oak d.pine

b.migonette

What type of approach to clothing, hair, and makeup became popular at the beginning of the twenty-first century? a.more formal b.more relaxed c.elaborately decorative d.deliberately artificial

b.more relaxed

What typically causes estheticians' aversion to selling? a.fear of making money b.negative stereotypes of salespeople c.belief that the client does not trust them d.belief that the client will not benefit from any retail products

b.negative stereotypes of salespeople

What must you do before you can become an esthetics educator? a.work as an educator in another field b.obtain certification c.have several esthetics articles published d.work as a makeup artist

b.obtain certification

What is the complementary color to blue? a.red b.orange c.yellow d.purple

b.orange

What were commonly offered at public baths in ancient Rome? a.waxing treatments b.physical treatments c.scented candles d.elaborate meals

b.physical treatments

What is NOT a way in which skin care professionals promote good public relations? a.promote excellent service b.place ads in local newspapers c.develop good employee relations d.develop good client relations

b.place ads in local newspapers

What is the most common form of cheek color? a.wax blush b.powder blush c.liquid blush d.cream blush

b.powder blush

What is one possible element of the closing consultation? a.analyzing skin type b.preparing a home-care program c.relaxing massage d.hot-towel application

b.preparing a home-care program

What is a form that provides the esthetician with a complete client profile? a.receipt b.questionnaire c.sales slip d.work order

b.questionnaire

What face shape is long and narrow, with cheeks that are often hollowed under prominent cheekbones? a.round b.rectangle c.triangle d.square

b.rectangle

What is the complementary color to green? a.blue b.red c.brown d.yellow

b.red

What is an example of a barrier agent found in many foundations today? a.lanolin derivative b.silicone c.water d.stearic acid

b.silicone

What does the Greek word kosmetikos mean? a.beautiful b.skilled in the use of cosmetics c.superficial d.a person who uses cosmetics

b.skilled in the use of cosmetics

What determines the selection of foundation color? a.eyebrow color b.skin tone c.hair color d.eye color

b.skin tone

What type of skin is NOT considered ruddy? a.skin that is red b.skin with a yellowish hue c.skin that is wind burned d.skin affected by rosacea

b.skin with a yellowish hue

For what type of lips should you outline both the upper and lower lips? a.large, full lips b.small mouth and lips c.uneven lips d.cupid bow or pointed upper lip

b.small mouth and lips

What is the sales approach in which you inform clients about which products are best for them without stressing that they purchase the products? a.upselling b.soft selling c.hard selling d.downselling

b.soft selling

What must a product be in order for marketing to succeed? a.something with attractive packaging b.something the client needs or wants c.something endorsed by a celebrity d.something expensive

b.something the client needs or wants

What is the job title for a professional who visits spas and salons to ensure compliance with state regulations and standards? a.state board member b.state licensing inspector c.mobile estheticians d.esthetics writer

b.state licensing inspector

What is formed when gray is added to a pure hue? a.shade b.tone c.tint d.saturation

b.tone

What is the practice of recommending or selling additional services to clients that may be performed by you or other practitioners in the salon? a.cross-selling services b.upselling services c.overselling services d.reselling services

b.upselling services

What color do you get when you mix blue with red? a.red b.violet c.orange d.green

b.violet

How long after performing an aggressive treatment should you place a follow-up phone call to check in with the client? a.within 4 hours b.within 24 hours c.within 12 hours d.within 48 hours

b.within 24 hours

What two colors are mixed to create green? a.yellow and red b.yellow and blue c.blue and purple d.red and purple

b.yellow and blue

What two colors are mixed to create orange? a.blue and yellow b.yellow and red c.red and white d.yellow and white

b.yellow and red

What happens if you make false or unrealistic claims about products or services? a.you will lose the sale b.your credibility will be damaged c.you will be fired d.your salon will be closed

b.your credibility will be damaged

Why did ancient Hebrews practice grooming rituals? a. They needed to camouflage themselves for hunting purposes. b. They believed proper grooming would protect them from injury. c. They believed that their bodies were gifts to be cared for. d. They wanted to disguise themselves as they traveled.

c. They believed that their bodies were gifts to be cared for.

Where are you likely to find licensed massage therapists working today? a. public parks b. bus stations c. airports d. supermarkets

c. airports

When is a good time to review product recommendations with a client? a. during exfoliation or extractions b. while walking to the treatment room c. during the closing consultation d. when scheduling the client's appointment

c. during the closing consultation

What term refers to a person devoted to, or professionally occupied with, skin health and beauty? a. stylist b. beauty technician c. esthetician d. cosmetologist

c. esthetician

Why is it important to keep good client records? a. can be used to replace the intake questionnaire b. required by federal law c. helps you remember information that will be useful when selling to the client d. commonly used by salon management to determine how much stock to order

c. helps you remember information that will be useful when selling to the client

How soon should you call a client after a salon visit? a.one hour b.at the end of the business day c.24 hours to one week d.at the end of the month

c.24 hours to one week

When were elaborate hairstyles containing gardens and menageries with live animals worn? a.Middle Ages b.Renaissance c.Age of Extravagance d.Victorian Age

c.Age of Extravagance

What ancient culture was the first to cultivate beauty in an extravagant fashion? a.Hebrews b.Greeks c.Egyptians d.Romans

c.Egyptians

When did women wear colored makeup on their cheeks and lips, but not on their eyes? a.Renaissance b.twentieth century c.Middle Ages d.Victorian Age

c.Middle Ages

When was a bare (shaved or tweezed) brow thought to give women a look of greater intelligence? a.Middle Ages b.Age of Extravagance c.Renaissance d.Victorian Age

c.Renaissance

What ancient culture was famous for its baths? a.Africans b.Asians c.Romans d.Egyptians

c.Romans

When did women pinch their cheeks and bite their lips to add color? a.Renaissance b.Elizabethan Era c.Victorian Era d.Age of Extravagance

c.Victorian Era

What describes a powder brush? a.used to apply concealer around the eyes, on blemishes, and other areas b.a short brush with dense bristles for powder or blush c.a large, soft brush used for blending and to apply powder or blush d.a brush with fine, tapered, firm bristles used to apply liner

c.a large, soft brush used for blending and to apply powder or blush

What should you do if a client refuses to act on your makeup recommendations? a.advise the client to find a new esthetician b.ask the client why she wants to be unattractive c.accept the refusal and don't take it personally d.ask your manager what you are doing wrong

c.accept the refusal and don't take it personally

How frequently should you clean and disinfect makeup brushes? a.once per hour b.once per day c.after each client d.after each stroke

c.after each client

What type of eye shadow color is generally used to even out the skin tone on the eye? a.dark color b.contour color c.base color d.highlight color

c.base color

What is another name for foundation? a.lip liner b.concealer c.base makeup d.mascara

c.base makeup

What is NOT one of the reasons mineral makeup is considered healthier for the skin than other types of makeup products? a.it is considered less likely to clog pores than liquid foundations b.it is considered more natural than liquid foundations c.because of its rough texture, it maximizes imperfections d.it is not as heavy as other types of products

c.because of its rough texture, it maximizes imperfections

What is the skin tone that is medium skin with pink or yellow undertones? a.deep or dark b.olive or warm c.beige or medium d.ivory to fair

c.beige or medium

What should you know about your products and services? a.chemical formulas b.sales histories c.benefits and features d.marketing budgets

c.benefits and features

Where are mineral pigments NOT commonly found? a.lipstick b.powder c.blush d.eye shadow

c.blush

What is a smaller, more tapered version of the powder brush that is used for applying powder blush and that can be angled? a.cheek brush b.kabuki brush c.blush brush d.facial brush

c.blush brush

Whose needs are satisfied by a successful sales and marketing program? a.only buyers b.only sellers c.both buyers and sellers d.neither buyers nor sellers

c.both buyers and sellers

What is a good way to begin sorting through the overwhelming amount of information about products that exists today? a.practicing a few catchphrases that make you sound knowledgeable b.only learning about the most popular products c.breaking down product knowledge into more manageable categories d.reading the ingredient lists of every product in your salon

c.breaking down product knowledge into more manageable categories

What is NOT a true statement about the difference between expensive makeup products and cheap makeup products? a.expensive products often apply more smoothly b.expensive products often have more elaborate advertising c.cheap products often have better-quality ingredients d.expensive products rarely tug on the delicate eye tissue

c.cheap products often have better-quality ingredients

What is a method of taking personal notes that helps the esthetician to remember important data and serve client needs better? a.client consultation b.client interview c.client record keeping d.client visitation

c.client record keeping

What is an opportunity at the end of a treatment session to do things like reviewing product recommendations? a.client consultation b.cashing out c.closing consultation d.seeing the client to the door

c.closing consultation

What are tertiary colors? a.colors obtained by mixing equal parts of two primary colors b.fundamental colors that cannot be obtained from a mixture c.colors formed by mixing secondary and primary colors d.colors avoided by estheticians because few people like them

c.colors formed by mixing secondary and primary colors

What is the term for primary and secondary colors opposite one another on the color wheel? a.warm colors b.tertiary colors c.complementary colors d.cool colors

c.complementary colors

What skills are crucial in educating clients and recommending products and services? a.advertising b.publicity c.consultation d.merchandising

c.consultation

What people are always a primary source of referrals? a.news reporters b.fellow estheticians c.current clients d.ex-clients

c.current clients

What tones are MOST subtle on dark skin? a.fair b.warm c.dark d.medium

c.dark

What must you do FIRST when determining skin color? a.determine whether the skin is thick or thin b.determine whether the tone of the skin is warm or cool c.decide if the skin is light, medium, or dark d.decide if the skin is dry, normal, or oily

c.decide if the skin is light, medium, or dark

What is a career opportunity open to those with talent and training in journalism? a.state board member b.esthetics educator c.esthetics writer d.mobile esthetician

c.esthetics writer

What is one of the principles of consultative selling? a.use the same approach for every client, regardless of their personality b.focus on recommending products that will bring you the biggest commission c.find out what your clients need and make every effort to fulfill that need d.introduce products at a time when clients are relaxing

c.find out what your clients need and make every effort to fulfill that need

What is a tinted cosmetic used to cover or even out skin tone and skin color? a.cake makeup b.concealer c.foundation d.greasepaint

c.foundation

What sales technique focuses emphatically on why the client should buy the product? a.downselling b.soft selling c.hard selling d.upselling

c.hard selling

What was the basis for determining beauty in ancient Greece? a.an individual's height b.the color of one's hair c.how one looked naked d.how one looked in fine clothes

c.how one looked naked

What is NOT a form in which eye shadow is commonly available? a.cream b.pressed powder c.liquid d.dry powder

c.liquid

What is NOT something estheticians do when they accept selling as a professional responsibility? a.promote credibility b.educate clients c.make clients feel distrustful d.encourage clients to return in the future for products and services

c.make clients feel distrustful

What should you do to the eyebrows to create the illusion of a shorter face for a client with a long face? a.give them a low arch b.widen the distance between them c.make them almost straight d.arch them high and more angular

c.make them almost straight

What type of lash comb works best? a.silicone b.wood c.metal d.plastic

c.metal

What term refers to the art of manipulating materials on an atomic or molecular scale? a.nanography b.macrobiotics c.nanotechnology d.microbiotics

c.nanotechnology

What is the BEST type of light for makeup application? a.incandescent light b.fluorescent light c.natural daylight d.LED light

c.natural daylight

What is the name of the item you should place under the collar and around the neck to keep the cape clean for other clients? a.collar strip b.throat strip c.neck strip d.chin strip

c.neck strip

What is NOT an example of a common promotion strategy? a.add value to services on slower days b.give clients a discount during their birthday month c.offer sales promotions for an unlimited time d.endorse frequent-buyer programs

c.offer sales promotions for an unlimited time

What two forms do makeup removers come in? a.powder-based and cream-based b.natural and synthetic c.oil-based and water-based d.standard and extra-strength

c.oil-based and water-based

What type of skin are powder foundations good for? a.combination b.normal c.oily d.dry

c.oily

What did the ancient Hebrews use to moisten and protect the skin? a.rosemary and thyme b.mineral water c.olive and grapeseed oils d.henna

c.olive and grapeseed oils

Where on the eye should you start when removing artificial eyelashes? a.inner corner b.both corners simultaneously c.outer corner d.middle

c.outer corner

What type of personality is required for success as a manufacturer's representative? a.aggressive b.domineering c.outgoing d.passive

c.outgoing

What did women do during the Victorian Age to color their lips and cheeks? a.use lipstick and rouge b.use dyes derived from henna c.pinch their cheeks and bite their lips d.use a paste made from sake, tea, and iron scraps

c.pinch their cheeks and bite their lips

What term refers to liquids or silicone-based formulas designed to go underneath foundations and other products to prepare the skin for makeup and to help keep product on skin? a.undercoats b.preppers c.primers d.underlayers

c.primers

What is the field of creating new products and technologies based on cosmetic chemistry called? a.cosmetic creation b.makeup manufacturing c.product development d.scientific cosmetics

c.product development

What term refers to the process of getting the consumer's attention, with the goal of increasing business? a.advertising b.merchandising c.promotion d.publicity

c.promotion

What is NOT a common use for airbrush makeup? a.theatrical makeup b.washable tattoos c.restorative makeup for the deceased d.hair and nail art application

c.restorative makeup for the deceased

What is the term for skin that is red, wind-burned, or affected by rosacea? a.muddy b.dirty c.ruddy d.blotchy

c.ruddy

What is formed when black is added to a pure hue? a.saturation b.tint c.shade d.tone

c.shade

What facial feature necessitates the blending of a lighter shade of foundation onto the tip of the nose and between the eyes? a.double chin b.wide jaw c.short nose d.wide nose

c.short nose

How did men wear their hair during the Victorian Age? a.short without facial hair b.long without facial hair c.short with facial hair d.long with facial hair

c.short with facial hair

What is the job title for a highly qualified official responsible for examinations, licensing, and standards. a.esthetician examiner b.licensing specialist c.state board member d.state licensing inspector

c.state board member

What is NOT a recommended mineral makeup ingredient? a.titanium dioxide b.silica c.talc d.iron oxide

c.talc

What type of color is blue-violet? a.primary b.secondary c.tertiary d.warm

c.tertiary

What is a quota system used for? a.to encourage clients to visit the salon b.to broaden the spectrum of services offered c.to gauge the amount of sales d.to replace the closing consultation

c.to gauge the amount of sales

When did cosmetic surgery become a common practice? a.eighteenth century b.nineteenth century c.twentieth century d.twenty-first century

c.twentieth century

What color do you get when you mix red with blue? a.red b.orange c.violet d.green

c.violet

How soon after starting clients on a new home-care regimen should you call to check on them? a.within one week b.within 72 hours c.within 48 hours d.within 24 hours

c.within 48 hours

When did women have high hairstyles that incorporated wire cages with springs to adjust the height, and sometimes contained gardens and live animals? a. Victorian Age b. Middle Ages c. Renaissance d. Age of Extravagance

d. Age of Extravagance

You should include the following information on client records EXCEPT: a. job promotions b. products purchased c. client's birthday d. client's marital status

d. client's marital status

Who used cosmetics for personal beautification, for religious ceremonies, and to prepare the deceased for burial? a.Hebrews b.Asians c.Romans d.Egyptians

d.Egyptians

Who determined beauty by the way a person looked when naked? a.Asians b.Africans c.Hebrews d.Greeks

d.Greeks

Which ancient culture was famous for their baths, which were magnificent public buildings with separate sections for men and women? a.Greeks b.Chinese c.Japanese d.Romans

d.Romans

What is marketing? a.how retail products are displayed in the salon b.the act of recommending and selling products to clients c.promotional efforts that are paid for and intended to increase business d.a strategy for how goods and services are bought, sold, and exchanged

d.a strategy for how goods and services are bought, sold, and exchanged

When should you apply face powder? a.after applying eyeliner b.after applying blush c.after applying eye shadow d.after applying foundation

d.after applying foundation

Concealer should NOT be a.worn alone b.used as a highlighter c.used for contouring d.applied heavily

d.applied heavily

What was considered a sign of intelligence in women during the Renaissance? a.highly colored lips and cheeks b.dark hair c.tanned skin d.bare brow

d.bare brow

What should you do when a client asks for information about which you know very little? a.make up something using lots of fancy technical language b.tell the client the information is not important c.steer the conversation to another topic d.be honest about what you don't know

d.be honest about what you don't know

What makeup color intensifies red in the skin? a.dark purple b.white c.light blue d.bright green

d.bright green

Where did women wear colored makeup during the Middle Ages? a.eyes and nails b.lips and nails c.cheeks and eyes d.cheeks and lips

d.cheeks and lips

What are secondary colors? a.second-choice colors used when primary colors are unavailable b.colors formed by mixing secondary and primary colors c.fundamental colors that cannot be obtained from a mixture d.colors obtained by mixing equal parts of two primary colors

d.colors obtained by mixing equal parts of two primary colors

What is the term for cosmetics that are used to cover over blemishes and discolorations? a.foundation b.greasepaint c.cake makeup d.concealers

d.concealers

What is the job title for a professional who purchases products that are sold and used in department stores, salons, or specialty businesses? a.product developer b.mobile esthetician c.salesperson d.cosmetics buyer

d.cosmetics buyer

What job requires a great deal of travel? a.spa esthetician b.esthetics educator c.salon manager d.cosmetics buyer

d.cosmetics buyer

What item can be used to fix mascara smudges? a.spatula b.lash curler c.tissue d.cotton swab

d.cotton swab

To be successful at selling products, you must first be: a.aggressive b.competitive c.experienced d.educated

d.educated

What facial feature is(are) the focal point in makeup design? a.nose b.cheeks c.forehead d.eyes

d.eyes

What is used to add a matte, or nonshiny, finish to the face? a.concealer b.foundation c.mineral makeup d.face powder

d.face powder

What is an excellent way to enhance an existing clientele and increase business? a.visiting competing salons and giving business cards to the customers b.walking up to strangers and saying you could make them look better c.asking your coworkers' clients to try you for a change d.getting clients, coworkers, and other people to recommend you

d.getting clients, coworkers, and other people to recommend you

What is a heavy makeup used for theatrical purposes? a.concealer b.foundation c.cake makeup d.greasepaint

d.greasepaint

What color temperature is easy on the eyes and flattering to many skin tones? a.pink b.blue c.purple d.green

d.green

What reddish dye did ancient Egyptians obtain from the mignonette tree and use for tattooing? a.soda ash b.indigo c.soy ink d.henna

d.henna

What substance did the ancient Egyptians obtain from the migonette tree and use to dye hair and tattoo skin? a.hyssop b.honey oil c.gelatin d.henna

d.henna

What is merchandising? a.a strategy for how goods and services are bought, sold, and exchanged b.promotional efforts that are paid for and intended to increase business c.the act of recommending and selling products to clients d.how retail products are displayed in the salon

d.how retail products are displayed in the salon

How can estheticians move beyond the negative portrayal of sales agents as aggressive people only interested in making money? a.become an aggressive person only interested in making money b.doing so is unnecessary since estheticians don't sell things c.power through the selling process to get it over with d.learn to recognize the value in selling

d.learn to recognize the value in selling

What was the major style trend in the early twenty-first century? a.movement toward a unisex look b.more elaborate approach to clothing, hair, and makeup c.primary focus on surgical enhancement over clothing, hair, and makeup d.less elaborate approach to clothing, hair, and makeup

d.less elaborate approach to clothing, hair, and makeup

What is the product that, when worn alone, enhances the face like no other product can? a.eye shadow b.mascara c.blush d.lip color

d.lip color

Where can you find information about a manufacturer's philosophy? a.state regulating agency b.local library c.manufacturer's invoices d.manufacturer's brochures and pamphlets

d.manufacturer's brochures and pamphlets

What is the BEST type of light for makeup application? a.fluorescent light b.bright white incandescent light c.soft white incandescent light d.natural daylight

d.natural daylight

What type of skin are oil-based products recommended for? a.combination b.normal to oily c.sensitive d.normal to dry

d.normal to dry

What must an esthetician do in order to prescribe medications? a.be familiar with the medications b.work in a medical office c.use the medications themselves d.obtain a medical license

d.obtain a medical license

What products and services should you recommend to clients? a.whichever products and services are being promoted that week b.the most expensive products and services available c.any products or services they ask about d.only those that will benefit each individual client

d.only those that will benefit each individual client

What were commonly offered at public baths in ancient Rome? a.scented candles b.elaborate meals c.waxing treatments d.physical treatments

d.physical treatments

Who can ask compounding pharmacies to mix special preparations? a.patients b.estheticians c.manufacturers d.physicians

d.physicians

Who issues requests for compounding pharmacies to mix special preparations? a.manufacturer's representatives b.nurses c.salon managers d.physicians

d.physicians

What is the most common form of cheek color? a.cream b.liquid c.spray d.powder

d.powder

What is NOT a factor that commonly causes sales to increase or decrease? a.your personal selling technique b.market conditions c.promotional efforts d.product ingredients

d.product ingredients

What is the BEST way to retain clients to ensure a steady stream of business? a.offer discounts from time to time b.place numerous television and radio ads c.charge more for your services so clients think they are more valuable d.provide personal attention

d.provide personal attention

What color makes freckles look darker when it is reflected onto the face? a.yellow b.green c.blue d.red

d.red

What is the esthetics specialization associated with mortuary science? a.cadaver cosmetics b.death esthetics c.mortuary makeup d.restoration work

d.restoration work

What term refers to the act of recommending and selling products to clients for at-home use? a.advertising b.merchandising c.promotion d.retailing

d.retailing

What is the term for skin that has a yellowish hue? a.hollow b.sickly c.putrescent d.sallow

d.sallow

What should you do if a client asks you a question about a product and you do not know the answer? a.make a guess based on what the client has told you b.act like you didn't hear the question and continue with what you are doing c.redirect the conversation to a topic about which you are knowledgeable d.say that you do not know, but would be happy to find out for them

d.say that you do not know, but would be happy to find out for them

Why were grooming and skin care practiced in early times? a.health b.social trends c.attractiveness d.self-preservation

d.self-preservation

What is a blush brush? a.larger version of the kabuki brush b.smaller version of the kabuki brush c.larger version of the powder brush d.smaller version of the powder brush

d.smaller version of the powder brush

What will cause makeup brushes to dry over time? a.gentle shampoo b.brush solvent c.low-alcohol commercial cleansers d.spray-on instant sanitizer

d.spray-on instant sanitizer

The field of medical aesthetics involves the integration of esthetic treatments and what? a.massage therapy b.restorative art c.ultrafashionable hairstyles d.surgical procedures

d.surgical procedures

Where were makeup and showy clothing encouraged during the Victorian Age? a.marketplaces b.royal gatherings c.at home d.theaters

d.theaters

What is greasepaint typically used for? a.casual daytime look b.pharmaceutical purposes c.glamorous evening look d.theatrical purposes

d.theatrical purposes

The ideal oval face is approximately _______ as wide as it is long. a.half b.equally c.one-third d.three-fourths

d.three-fourths

What is NOT a reason to use a contour color when applying eye shadow? a.to minimize a specific area b.to create contour in a crease c.to define the eyelash line d.to even out the skin tone on the eye

d.to even out the skin tone on the eye

What must a makeup artist join in order to work in television, movies, and fashion shows? a.theater company b.charitable organization c.regional committee d.union

d.union

What is the most durable type of brush handle commonly available? a.cardboard b.steel c.plastic d.wood

d.wood