Pathos, Logos, and Ethos
What does Pathos appeal to?
Emotions
"Aaron Rodgers promotes State Farm car insurance."
Ethos (Credibility)
"Cardiologists recommend Ecotrin more than any other brand of aspirin."
Ethos (Credibility)
"Miley Cyrus appears in Oreo advertisements."
Ethos (Credibility)
"Tiger Woods endorses Nike."
Ethos (Credibility)
"We've been doing business for 200 years."
Ethos (Credibility)
What does Logos appeal to?
Logic and Facts
"A 32-oz. bottle of Tide holds enough to wash 32 loads."
Logos (Facts)
"A company document with a list of facts about their products."
Logos (Facts)
"Advil Liqui-Gels provide up to 8 hours of continuous pain relief."
Logos (Facts)
"Our planes are designed with speed in mind; they can travel the speed of light."
Logos (Facts)
"People who need more energy drink Red Bull Energy Drink."
Logos (Facts)
"Sprite Zero is 100% sugar-free."
Logos (Facts)
"A child is shown covered in bug bites after using an inferior bug spray."
Pathos (Emotions)
"A commercial shows an image of a happy couple riding in a Corvette."
Pathos (Emotions)
"A cute puppy plays with a brand new tennis ball."
Pathos (Emotions)
"A magazine ad shows people smiling while riding their bikes."
Pathos (Emotions)
"Drinking Capri Sun will make you more popular with your friends."
Pathos (Emotions)
"Send us money to save dying children."
Pathos (Emotions)
What does Ethos appeal to?
Reputation and Credibility