PBB - EXAM 3
T/F: The fact that consumers need to attribute cause underlies an area of research known as cognitive theory
False
The tendency of many consumers to discount claims made by salespeople and ads is related to the need to ___ ___
Attribute causation
Which VALS segment of consumers is style conscious and trendy, has limited income, and feels life isn't fair? A. Experiencers B. Strivers C. Survivors D. Makers E. Believers
B
Two prominent sets of motives under regulatory focus theory are termed _____. A. approach and latent B. excess and manifest C. promotion and prevention D. acute and chronic E. motivate and conflict
C
Which VALS segment consists of consumers who are strongly traditional, conservative, and motivated by ideals? A. Achievers B. Makers C. Believers D. Experiencers E. Innovators
C
Which of the following is a type of cognitive preservation motive? A. need for tension reduction B. teleological need C. need for objectification D. need for stimulation E. needforegodefense
C
Which of the following is used to understand a consumer's cognitive component of attitude? A. attribution theory B. cognitive dissonance theory C. multi attribute attitude model D. attitude consistency theory E. attitude perception model
C
Which type of appeal attempts to build a personality for the product or create an image of the product user? A. humorous appeal B. utilitarian appeal C. value-expressive appeal D. hedonic appeal E. emotional appeal
C
_____ is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers. A. Servicescape B. Psychographics C. Atmospherics D. Environmentalism E. Landscaping
C
4 Types of Situations:
Communication Purchase Usage Disposition (Disposal?)
A consumer's need for reinforcement is _____. A. active and internal B. active and external C. passive and internal D. passive and external E. active and passive
D
Which of the following is NOT a global lifestyle segment identified by Roper Starch Worldwide? A. Strivers B. Devouts C. Intimates D. Creatives E. Rustics
E
Which of the following is a factor that may account for inconsistencies between measures of beliefs and feelings and observations of behavior? A. lack of need B. failure to consider relative attitudes C. failure to consider interpersonal influence D. failure to consider situational factors E. all of the above
E
Motives that are known and freely known are called ____ ____
Manifest motives
Dimensions of Emotion:
Pleasure Arousal Dominance
____ ____ are designed to provide information on latent motives
Projective techniques
A market researcher asked Adam to place an "X" on one of the seven spaces that are placed between several sets of adjectives that best represents how he sees himself on those two opposite adjectives. This is the most common approach to measuring self-concept and is known as _____. A. semantic differentials B. Likert items C. a 100-point constant-sum scale D. nominal variables E. open-ended questions
A
Which of the following is NOT a consumption response? A. task definition B. problem recognition C. purchase D. disposition E. alternative evaluation
A
In McGuire's classification of motives, which ones focus on the person's need for being adaptively oriented toward the environment and achieving a sense of meaning? A. affective B. preservation C. growth D. cognitive E. self-actualization
D
Atmosphere is referred to as _____ when describing a service business such as a hospital, bank, or restaurant. A. landscape B. servicescape C. ambiance D. environment E. servqual
B
Carl is middle age and single. He has a high school education and works at a hotel as a desk clerk. He lives in a tiny apartment. Even though he doesn't have a high income, he tries to live an active life attending sporting events, and sometimes he brings a date with him. To which PRIZM group does Carl belong? A. Young Digerati B. Bohemian Mix C. Young & Rustic D. BigFish, Small Pond E. Minimalists
C
ll EXCEPT which of the following nonmarketing factors affect consumers' desired state? A. reference group B. household characteristics C. normal depletion D. financial status/expectations E. culture
C
All EXCEPT which of the following nonmarketing factors affect a consumer's actual state? A. past decisions B. normal depletion C. product/brand performance D. reference group E. availability of products
D
What are the two dimensions of the VALS typology of consumers? A. age and gender B. age and stage of family life cycle C. stage of family life cycle and resources D. primary motivation and resources E. primary motivation and age
D
Which of the following is NOT used to classify McGuire's psychological motives? A. Is the mode of motivation cognitive or affective? B. Is the motive focused on preservation of the status quo or on growth? C. Is this behavior actively initiated or in response to the environment? D. Is the outcome of the behavior temporary or permanent? E. Does this behavior help the individual achieve a new internal or a new external relationship to the environment?
D
Which of the following is a global lifestyle segment identified by Roper Starch Worldwide? A. Experiencers B. Young & Rustic C. YoungDigerati D. Altruists E. Innovators
D
Which of the following is an individual factor that can influence attitude change? A. program context B. level of viewer distraction C. buying occasion D. consumer knowledge E. all of the above
D
Which of the following statements is TRUE regarding moods? A. Moods are relatively stable states that are tied to a specific event or object. B. Moods affect the consumption process, but they are not affected by the consumption process. C. Positive moods have not been shown to affect shopping behavior. D. Consumers do not actively try to manage their mood states. E. Ad and brand attitudes are often influenced in a mood-congruent manner.
E
The primary motivations that underlie VALS are ___, ___, and ___
Ideals, achievements, and self-expression
Five Factor Model consists of:
Extroversion Instability Agreeableness Openness to experience Conscientiousness
Motives that are either unknown to the consumer or are such that he or she is reluctant to admit them are referred to as ____ ____
Latent motives
5 Situation Characteristics:
Physical surroundings Social surroundings Temporal perspectives Task definition Antecedent states
3 Communication Characteristics:
Source - "Who" delivers the message Appeal - "How" the message is communicated Message Structure - "How" the message is presented
