PLS 21 Ch.9

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Job coaches recommend spending most of your time ________ to get a job. Online Educating yourself Networking Talking to headhunters

networking

________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization. Onboarding Recruiting Employee development Social networking

onboarding

Tujia is similar to Airbnb because it _________. lists surplus inventory on behalf of real estate developers cleans and inspects properties connects homeowners with travelers focuses on Chinese travelers

travelers

Many GM owners used ________ to share tips and put pressure on GM to provide better customer service. Facebook Twitter Google Instagram

twitter

Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews. ⅔ ¼ ¾ ⅓

2/3

________ is NOT an example of collaborative consumption. Mass customization Collaborative production Peer-to-peer lending Crowdfunding

Mass customization

________ is an example of a sponsored reviews website. Epinions ThisNext PayPerPost Metacritic

PayPerPost

________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information. Levi's PepsiCo Mountain Dew Disney

PepsiCo

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it. RFID UWB Blogging RSS

RSS

________ is writing repurposed for a mobile society in which readers' attention is fleeting. Serialized fiction Traditional publishing Self-publishing Online fiction

Serialized fiction

________ is NOT an example of a social marketplace. Fotolia Tuija Flipsy Craiglist

Tuija

________ are an example of harnessing collective intelligence. Web services Wikis Mashups Tags

Wikis

Craiglist Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. crowdsourcing company buy-in employee use Advertising

advertising

Banjo makes sense of social networking noise primarily by _________. ignoring useless posts geolocating posts identifying structured data using Facebook algorithms

geolocating posts

Many publishers view ________ advertising as risky because it has the potential to erode the public's trust. Native Filter Conversational Viral

native

________ is an example of a customer ratings and reviews website. Metacritic PayPerPost Buzzillions SponsoredReviews

Buzzillions

________ allows companies to post jobs to eight different social networks simultaneously. LinkedIn Wattpad Monster Bullhorn Reach

bullhorn reach

Social computing increases _________. Buyer power Supplier power Threat of new entrants Threat of subtitles

buyer power

________ marketing is when companies use social computing tools to obtain feedback from customers. Traditional Filter Viral Conversational

conversational


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