PLS 21 Chapter 9

Many publishers view ________ advertising as risky because it has the potential to erode the public's trust. a) Native b) Filter c) Conversational d) Viral

a) Native

Many GM owners used ________ to share tips and put pressure on GM to provide better customer service. a) Twitter b) Google c) Instagram d) Facebook

a) Twitter

________ are an example of harnessing collective intelligence. a) Wikis b) Web services c) Mashups d) Tags

a) Wikis

________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization. a) Employee development b) Onboarding c) Social Networking d) Recruiting

b) Onboarding (the action or process of integrating a new employee into an organization or familiarizing a new customer or client with one's products or services)

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. a) Employee Use b) Company Buy-in c) Advertising d) Crowdsourcing

c) Advertising

________ is writing repurposed for a mobile society in which readers' attention is fleeting. a) Online Fiction b) Self-Publishing c) Traditional Publishing d) Serialized Fiction

d) Serialized Fiction

Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews. a) 3/4 b) 2/3 c) 1/3 d) 1/4

b) 2/3

________ allows companies to post jobs to eight different social networks simultaneously. a) Monster b) Bullhorn Reach c) LinkedIn d) Wattpad

b) Bullhorn Reach

________ is an example of a customer ratings and reviews website. a) Metacritic b) Buzzillions c) SponsoredReviews d) PayPerPost

b) Buzzillions

________ marketing is when companies use social computing tools to obtain feedback from customers. a) Viral b) Conversational c) Traditional d) Filter

b) Conversational

Banjo makes sense of social networking noise primarily by _________. a) Identifying Structured Data b) Geolocating Posts c) Using Facebook Algorithms d) Ignoring Useless Posts

b) Geolocating Posts

Job coaches recommend spending most of your time ________ to get a job. a) Talking to Headhunters b) Networking c) Educating Yourself d) Online

b) Networking

Tujia is similar to Airbnb because it _________. a) Focuses on Chinese Travelers b) Cleans and inspects Properties c) Connects Homeowners with Travelers d) Lists surplus inventory on behalf of real estate developers

c) Connects Homeowners with Travelers

________ is an example of a sponsored reviews website. a) Metacritic b) ThisNext c) PayPerPost d) Epinions

c) PayPerPost

________ is NOT an example of a social marketplace. a) Flipsy b) Craigslist c) Tujia d) Fotolia

c) Tujia

Social computing increases _________. a) Threat of Substitutes b) Threat of New Entrants c) Supplier Power d) Buyer Power

d) Buyer Power

________ is NOT an example of collaborative consumption. a) Collaborative production b) Peer-to-peer lending c) Crowdfunding d) Mass customization

d) Mass customization

________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information. a) Levi's b) Disney c) Mountain Dew d) PepsiCo

d) PepsiCo

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it. a) Blogging b) RFID c) UWB d) RSS

d) RSS (Really Simple Syndication)