PLS135 Chapter 7

In the 1948 presidential election, President Truman launched an aggressive campaign in which he acquired the slogan ______.

"Give 'em hell, Harry!"

A quick poll usually consists of ______ questions that are posted to a website, blog, discussion board, social media platform, or podcast.

1-2

Which of the following statements is true about opinion leaders?

Celebrities may act as opinion leaders to bring attention to certain issues.

Conservatives are more likely to gravitate to ______ conservative talk show host, Sean Hannity than ______ liberal host, Rachel Maddow.

Fox News'; MSNBC's

Which of these groups would most likely favor government imposed regulations on fossil-fuel companies and automobile manufacturers to curb pollution?

Sierra Club

Which of the following statements about push polls is not true?

They are legitimate public opinion polls.

In the 1948 presidential election, the Republican Party was united in support of ______, the popular governor of New York.

Thomas Dewey

Polls are ubiquitous in American political life. The public is often polled about topics such as:

all of the above

Polls are ubiquitous in American political life. The public is often polled about topics such as:

all the above

Which of the following findings were revealed in a Harvard-Harris poll conducted in May 2017?

all the above

Poll results are often depicted as ______ sidebars to attract the audiences' attention. They frequently run on the ticker on cable television news broadcasts and on media organization websites.

colorful

Polls like the Gallup Poll administer personal interviews with a quota sample of people who fit into particular ______, such as sex and age groups.

demographic categories

Opinions are not:

facts

In a ______ group, a facilitator asks questions to a group of between eight and twelve people who then engage in a conversation about the given topic.

focus

Creative civic education initiatives such as ______ can help alleviate the knowledge gap on issues and assist people in developing informed opinions.

forums

The opportunities for the public to express their opinions through the media have skyrocketed due to the technologies of the ______ age.

information

Public ______ requires people to be knowledgeable about an issue and debate the merits of policies before arriving at an informed opinion.

judgement

In the 1936 presidential election, the ______, a popular magazine with a large circulation, incorrectly predicted the presidential election outcome prompting the public to lose faith in polls. Correct!

literary digest

Which method for administering polls and surveys has become a more popular option in recent years since the majority of the public now has Internet access?

online

For the _______--which includes pollsters, policy specialists, activists, and journalists-- it is their job to follow public affairs.

political elites

In January of 2011, live polling was used to gauge the public's opinion of President Obama's ______ Address as it was unfolding.

state of the union

The Harrisburg Pennsylvanian conducted the first informal ______ poll in 1824 that incorrectly predicted Andrew Jackson as the winner over John Quincy Adams in the presidential election.

straw

A/an ______ is often conducted by academic or government researchers and consists of longer questionnaires designed to examine the foundations and consequences of opinions in some detail. Correct!

survey

Pundits establish their credentials as experts on governmental affairs through their frequent media appearances as ______ on cable television programs, like CNN, MSNBC, and FOX News.

talking heads

The ______ model of communication posits that the media disseminate information that is received by opinion leaders, who interpret the information and pass it on to opinion followers.

two-set flow

In 1997, United States' participation in a summit in Kyoto, Japan, sparked a barrage of media stories on the issue of global ______ and the potential for deadly gasses to induce climate change.

warming

When Congress was deciding on the issue of whether to provide funding for stem cell research, opinion polls indicated that a majority of which group opposed it?

white evangelical Protestants