POB Unit 7

According to the marketing concept, which option demonstrates customer orientation?

Finding out what a buyer wants

How does the marketing function of selling benefit society?

Helps to increase employment

Which of the following is not a benefit of winning a major league championship in a market economy:

Increased licensed merchandise sales

Which do managers often set in order to control the work effort?

Job standards

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of

Marketing-information management

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo

Marketing-information management

Which of the following is an activity in the product/service management function:

Phasing out unprofitable products

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

Pricing

In what marketing activity do businesses engage to meet the wants and needs of consumers?

Product/service management

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement

Promotion

Which type of law gives individuals the exclusive right to their identities for commercial use?

Right of publicity

Reselling tickets for more than their face value is known as ticket

Scalping

Sport/Event organizations use their trademarks to make money from

Sponsorship fees

Which law makes restraining free trade and competition illegal?

The sherman Antitrust Act

A product being in great demand is a factor that might encourage businesses to

adjust prices

The best way to avoid buying counterfeit tickets to a game/event is to purchase them

at official ticket outlets

Which of the following marketing functions enables businesses to have their products in the right place at the right time:

channel management

Employees joining together as a single unit to negotiate with management is known as

collective bargaining

One reason the selling function is so important is because it involves

contact with customers

The Scott Company decided to sell stock to raise capital. Under what form of business organization does the company operate?

corporation

How frequently should the operations function, which consists mainly of activities, be performed?

daily

Which would probably result if a business reduced its marketing costs

decreased varieety of consumer goods

An effective marketing-information management function enables marketers to

determine what products customers want

Which element of a collective bargaining agreement allows athletes to move from team to team?

free agency

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

functions

A court order that stops a certain activity until a trial begins is a(n)

injunction

A type of business ownership in which one or more of the owners does not have full liability is called a:

limited partnership

John says that his job duties include planning what will be done, organizing and directing workers, and solving problems related to worker productivity. His job can best be described as a:

manager

To be successful, businesses need to set prices that cover costs and

maximize return

Which of the following is an unacceptable place to use an athlete or celebrity's identity without his/her permission:

on your company's advertisements

Unions in professional sports are called

players' associations

Which function of marketing determines how much gross profit a business will make on a good or service?

pricing

Which type of insurance protects sport/event organizations or sponsors from loss of income due to contest awards?

prize indemnity

Which marketing function involves creating the correct product mix for a business?

product/service management

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

promotion

Which marketing function can remind customers of items that they want to purchase?

promotion

One reason why human resources management is important to the success of a business is because this process is responsible for:

staffing the business

A manager who helps an employee count the money in a cash drawer and prepare a bank deposit is demonstrating:

technical skills

Which law gives workers the right to organize into unions?

the national labor relations act

What development has made ticket resale harder to regulate?

the popularity of online auction sites

If an athlete or celebrity's seclusion has been intruded upon, s/he can sue for violation of

the right of privacy

Which law allows major professional sport leagues to prevent certain games from being shown in certain territories?

the sports broadcasting act of 1961

Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:

trademark infringement

Sport/Event marketers are concerned with security because they

want to sell a favorable image of the team

Which is a characteristic of human resources management?

working with people

A characteristic of a sole proprietorship is that the owner:

receives all the profit

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

selling

In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitrust laws because

Baseball teams were local operations

When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n)

Blackout

Which marketing function involves determining where products will be sold?

Channel Management

The marketing function that is responsible for the flow of goods or services from the producer to the customer is

Channel management