PR Principles Quiz 2

You work for a large technology firm that is unveiling a major new product that you believe will revolutionize the mobile phone and create many new jobs. Your best media relations tool is

news conference

(t/f) Like news releases, publicity photos are not published unless they appeal to media gatekeepers

true

(t/f) The interview subject for a newspaper or magazine article has no control over what is published

true

All of the following are true for putting together a multimedia or social media news release EXCEPT

write in a text-heavy style for interested readers

Which of the following might be included in a media advisory?

*all of the above -a one-line headline -a brief paragraph outlining the story idea -answers to some of journalism's five W's and H questions -Contact information

Which of the following describes mass media?

*all of the above -controlled by professional gatekeepers -mostly one-way communication with limited feedback channels -centralized/top-down -costly to publish

Which of the following is an effective approach for getting an organization's news and viewpoints on local television?

*all of the above -send a news release -send a media alert or advisory -make a phone or email pitch -produce a video news release

How are media kits most often used?

*both b & c -for major events -for major product launches

Which of the following is true of the media pitch?

A & C only -It lets an editor know about the contents of a media kit -It is a simpler way than news release to inform journalists

A series of pre-booked, one-on-one interviews from a fixes locations via satellite with a series of television journalists is called?

A satellite media tour

The potential audience reached by a periodical or broadcast program is known as?

Media Impressions

When a company's product is featured in a TV show, it's called

Product placement

PSA stands for?

Public Service Announcement

(t/f) Press release should use APA style

false

(t/f) Public Relations professionals should hold news conferences frequently

false

(t/f) The most common format for media advisories is long paragraph rather than bulleted lists

false

all of the following are questions that should be asked before writing a news release EXCEPT

how can I put the most positive spin on this situation?

A quote in broadcasting is called a?

sound bite

In Public Relations, the news release is

the most commonly used public relations tactic

Of the following, what is most important in considering the public relations value of VNR?

the news potential of the information