Practice Test - Community Manager - A
It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community. What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
Conduct a search of sustainability keywords Launch a poll to understand which topics are of interest. The most efficient steps are to get direct feedback on the subject from community members.
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization. How should the incumbent community manager proceed?
Continue to focus on the original community. Current best practices are to focus on the original community and to avoid focusing on distractors.
An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired. Which two activities should the newly hired community manager take to engage the community? (Choose 2)
Create a highly engaging text-based question of the day series Frequently encourage members to describe their best football tricks The correct answers describe the most inclusive approach to engage the community.
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment. What should the community manager do to keep people engaged during the online event?
Create a schedule and invite attendees to sessions that align with their interests. Maximizing the existing community in one location will keep members most engaged with relevant content during the online event.
Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on. Which two actions should the community manager take? (Choose 2)
Create and schedule content to reinforce the guiding principles of the community Use the decline with feedback tool to remind people of the group rules they have violated The most efficient repeatable actions for the admins to take are the correct answers.
A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks. Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?
Create and track relevant keywords on social media channels. The most productive approach for tracking information over a long period of time is to create and track relevant keywords.
A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women. What should the community manager do to meet this goal?
Create targeted posts and ensure the content and tone are inclusive Using the current member base to introduce the new line is the most effective way to reach the brand's desired audience, while creating new accounts or targeting content to a genre group outside of the main audience will be inefficient.
A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range. What should the community manager do?
Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing Having invited Instagram influencers, a key factor is to maximize the network effect by tagging and curating content created by others at the event with a focus on a pre-defined narrative.
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range. Which two factors must the community manager address in this presentation? (Choose 2)
Determine launch goals and milestones to achieve Decide on the target audience and which platforms to use to reach them The foundation of a launch strategy is to first determine the goals, milestones, and audience.
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes. Which approach should the community manager use to measure how well received the exhibition was?
Determine the sentiment by scanning positive and negative comments. The only option that will provide qualitative feedback is to scan for sentiment.
The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace. Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)
Discuss shared values and how they want the community to feel Determine the community mission Set the community objectives. Values are at the heart of every community and should be front and centre when establishing a presence and attracting the right people. A clear mission is essential for a successful community especially when there are multiple aims in mind (in this case offering support and fundraising). When starting a community, and as it grows, you'll want to have clear objectives to help you steer the ship towards your mission.
The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group. Which three options should the community manager use to keep the group relevant? (Choose 3)
Encourage members to report content to admins Set up post approval for all members Use Group Insights to identify potential moderators. Since the group is quite large, making the best use of tools (like post approval and content report), as well as recruiting new moderators, will not only ensure the group is efficiently on topic as well as offers support to the community manager.
The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members. Which three actions should the community manager take to achieve this goal? (Choose 3)
Highlight the top engaging contributors in regular announcements to the community Revise the content calendar to focus on member engagement tools Survey the community and reposition the content in line with their feedback. Focusing on popular content and active engaged members is the most efficient way to increase conversation.
A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded. What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?
Post a comment tagging other members who can help. Tagging other members will actively invite members of the group to engage.
A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch. Which two ways should the community manager generate valuable product feedback? (Choose 2)
Include a discussion question about the product that is being launched Ask follow-up questions as people leave feedback. A proactive call to action and constant engagement will ensure there is valuable product feedback.
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels. The community manager has collected the following market research about social media usage: Young audiences are 90% more likely to follow brand accounts on all networks Young audiences are 25% more likely to engage with video content Young audiences are 75% more likely to ignore paid ads on all networks Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
Increase influencer content across all platforms. Influencers are with whom the target audience is engaging.
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans. Which two actions should the community manager take to prepare for the meeting? (Choose 2)
Invite the community to submit their success stories so they can be shared with the national committee Monitor sentiment across digital channels within the organization's area of focus. The best way to understand public opinion in specific geographic regions is to gather feedback at scale by monitoring sentiment and collecting success stories.
A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender. The community is based on Facebook and uses a group as the primary hub where people can connect. What's the most efficient way for the community manager to expand local reach?
Launch a referral program for current members to invite their neighbors to join the community. A referral program is the best option for an organic growth strategy.
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment. What should the community manager do?
Make the team's Facebook Page an admin of the group. The correct answer is the only answer that correctly focuses on privacy and maintains an official voice and adheres to Facebook policies.
A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement. Which two KPIs should the community manager include in the first report about the group? (Choose 2)
New members over time Number of comments
In an established community, members have been posting the same questions repeatedly. Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
Pin a post as an announcement in the group Add useful posts to a topic tag dedicated to frequently asked questions Create a frequently asked questions learning unit. The correct answers show effective use of the tools to solve the problem.
A community manager for an influencer is focused on thought leadership and well-being. The influencer has the following assets: A Facebook Page with 500,000 followers A Facebook group with 30,000 members An Instagram account with 200,000 followers The community manager needs to evaluate possible revenue streams. Which three approaches should the community manager recommend? (Choose 3)
Position the influencer as a thought leader and charge speaking fees Set up a Page button to increase online sales on the influencer's website Organize affordable community meetups to attend a live show of the influencer. The best way to generate revenue is to leverage the value of the influencer.
A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem. Which step should the community manager take?
Raise the issue to the most relevant point of contact internally Since the organization has clear internal escalation protocols, raising the issue internally is the best way to follow the processes.
The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group. The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture. Which two actions should the community manager of the networking group take? (Choose 2)
Repost a group rule and mute them for seven days Reply to the member's comment and tag them in the rule post The best approach is to direct the new member to the Group's rules.
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume. The community manager needs to create a monthly content calendar that includes posts that represent each department. What should the community manager do first?
Review briefs from internal stakeholders outlining key messaging, details and targets. To create a content calendar that stays in line with the department store's current goals and priorities is to review relevant briefs from internal stakeholders.
The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space. The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners. Which two proactive tactics should the community manager use in this situation? (Choose 2)
Run ads across digital platforms that ask for feedback on the park idea Create a poll for the community to assess interest in the park and report findings to the nonprofit. The best way to gather the desired feedback is by running ads and creating a poll.
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region. Which two actions should the community manager take to support the goal? (Choose 2)
Run targeted ads to lookalike audiences in Austria Measure the audience of Austrian followers on existing platforms The most efficient and knowledge-based approaches are to run targeted ads and measure the audience on existing platforms.
A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community. Which option should each community manager use?
The approach that the team agreed upon and the company approved. When there are multiple community managers responding on behalf of a brand, consistency of action and adherence to the company approved approach is crucial.
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations. What information should a community manager provide to the activist?
The picture post is the most successful if reach is more important than engagement. Creating reach is the best way to maximize awareness.
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles. What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)
Treat the celebrity according to the policy of the group Decline the post with feedback to educate the celebrity on the group policy. To maintain community culture, it is important to be consistent with the moderation of all members regardless of their background.
