Principles of Management

What customer segment(s) does your company sell your product to?

Low & High Tech

Which of the following types of products does your company sell?

Sensors

Your Promo Budget determines Customer Awareness, and your Sales Budget determines Customer Accessibility. True or False?

True

Customers perceive updated products as newer products. True or False?

true

The four departments in CapsimCore are Research & Development, Marketing, Production, and Finance. True or False?

true

Name two of the scoring methods you are measured on in the simulation.

Sales and contribution margin

There are only two ways to raise funds in Finance - Issuing Stock and Issuing Long-Term Debt. True or False?

False

Your only goal is to improve your company's total sales each year. True or False?

False

Name two expectations customers have that are part of the Customer Buying Criteria.

Posting and price

Which decision is not made in the R&D department?

Price