PRINCIPLES Real Estate Practice Chapter 8

6 of 10 - Which of these statements is not true? A. Radio advertising is not as effective as other methods because listeners can be distracted by their activities and not hear the ads. B. Newsletters can be a very effective advertising forum for niche marketers. C. Advertising in the telephone directory is cost effective because the directories can reach every home in the marketing area. D. Magazine ads are significantly more expensive than newspaper ads.

A. Radio advertising is not as effective as other methods because listeners can be distracted by their activities and not hear the ads.

10 of 10 - All of these would be effective at capturing a reader's attention except which? A. Use as little white space as possible. B. Use a question as a headline. C. Use available color. D. Make the headline bold and all caps.

A. Use as little white space as possible.

7 of 10 - Which of these words or phrases might be considered discriminatory when used in advertising? A. No smoking B. Couples only C. Handicap accessible D. Kids welcome

B. Couples only

1 of 10 - What kind of ad usually combines both institutional and product advertising? A. Classified B. Display C. Press release D. Television

B. Display

3 of 10 - Which kind of advertising aims at increasing sales by informing the public of a company's capabilities? A. Operational B. Institutional C. Product D. Classified

B. Institutional

5 of 10 - Which of these is not a tool to help evaluate advertising effectiveness? A. Telephone log B. Code in a print ad C. Advertising budget D. Designated telephone number

C. Advertising budget

9 of 10 - Which of these is a free form of advertising? A. Shopping guides B. Telephone directory C. Press release D. Blind ad

C. Press release

4 of 10 - Which of these is not an AIDA characteristic? A. Interest B. Attention C. Desire D. Activity

D. Activity

8 of 10 - An unlicensed person engages in advertising that conveys the clear impression that he is a licensed real estate broker or is an officer or employee of a corporation who knowingly advertises a false statement concerning any land or subdivision. In this scenario, which of the following is not true? A. The advertiser is subject to a fine. B. The advertiser can be sentenced to up to a year in prison. C. The person is breaking the law. D. The advertiser must prove he was grandfathered in as a licensee.

D. The advertiser must prove he was grandfathered in as a licensee.

2 of 10 - The cost of doing direct mail advertising depends on all of these things except which? A. How you target your audience B. The frequency of the mailings C. The number of pieces you send D. The date of the mailing

D. The date of the mailing