Promotional Mix vocabulary

Advertising

a form of paid non-personal promotion used to inform, persuade or remind customers about a specific product, company or idea

Promotion

any form of communication a business or organization uses to inform, persuade or remind individuals about its products or services

Public Relations

composed of the methods and activities used to establish and promote a positive relationship with the public

Localized advertising strategy

different advertising messages for each market a company does business with

Globalized advertising strategy

one unified advertising message used in all international markets

Personal Selling

oral communication with potential buyers of a product with the intention of making a sale

Promotional Mix

term used to describe the set of tools a business uses to effectively communicate the benefits of its products or services to its customers

Promotional Planning

the combination of strategies and cost-effective allocation of resources in order to create the desired promotional outcome for a business

Sales Promotions

the processes associated with providing incentives to customers in order to stimulate demand for a product

Format

the unique layout and focus of each type of promotion

Content

the words and images you use to appeal to a target market