Public Information Basics

This step of the communication model uses the acronym SMART to develop objectives for your goals... Step 1: Assess the current situation Step 2: Set communication goals Step 3: Identify intended audiences Step 4: Develop and pretest messages

Step 2: Set communication goals

This step of the communication model involves making revisions, identifying changes needed, and implementing a new plan. Step 5: Select channels and activities Step 6: Develop an action plan Step 7: Develop and pretest materials Step 8: Implement, evaluate, and modify plan

Step 8: Implement, evaluate, and modify plan

This item allows PIOs to function in the event they are working outside of their normal place of operation: a. A go-kit b. Packed suitcase c. Ham radio d. Social Media

a. A go-kit

This technique helps the PIO better manage the interview by connecting words to put the interview back on track to your talking points... a. Bridging b. Paraphrasing c. Reversing a negative d. Alternatives

a. Bridging

When identifying the intended audience, this involves understanding characteristics of your audiences? a. Demographics b. Psychographics c. Behaviors d. Communications

a. Demographics

NIMS describes an ongoing cycle that involves four steps in getting information to the public. These steps include gathering, verifying, coordinating, and... a. Disseminating b. Questioning c. Functioning d. Reporting

a. Disseminating

These messages are issued for those events that by themselves would not kill or injure or do damage but directly may cause other things to happen that result in a hazard.. a. Emergency messages b. Weather warnings c. Watch messages d. Amber alerts

a. Emergency messages

Which of the following is false about public information campaigns? a. Gathering personal data for misinformation campaigns. b. Informing and educating the public about types of threats and hazards. c. Increasing visibility of potential impacts and support provided. d. Increasing preparedness.

a. Gathering personal data for misinformation campaigns.

Risk is something that... a. Hasn't happened b. Has happened c. Will never occur d. Will always occur

a. Hasn't happened

The Joint Information System... a. Is the method of operating during an incident b. Is a central location to facilitate the JIS c. Enhances information coordination d. Reduces misinformation

a. Is the method for operating during an incident

When should the responsive dissemination of public information occur during a disaster? a. The moment the crisis occurs b. Only after the disaster has occurred c. Only during the recovery stage d. Never

a. The moment the crisis occurs

What is the role of public information? a. To empower people to make the right decision at the right time. b. To get out the government's view of the situation. c. To shape a narrative of the situation. d. Provide just enough information to keep the public calm.

a. To empower people to make the right decision at the right time.

This is issued when a hazardous event that poses a threat to life or property is occurring, is imminent, or has a very high probability of occurring... a. Warning b. Watch c. Emergency d. Alert

a. Warning

Which of the 7 C's of communication is considering the feelings or view of an audience in a friendly manner? a. Completeness b. Courtesy c. Clarity d. Consideration

b. Courtesy

Key messages, talking points, and other written products not meant for public consumption are: a. Public service announcements b. Internal products c. Media advisory d. External products

b. Internal products

All of the following are needs of a PIO at the scene except... a. Access to workers, leadership, legal staff b. Involvement in all management c. Where to set up equipment d. Trust of coworkers and management

b. Involvement in all management

The primary goal of this is to persuade the public that preparedness actions are necessary, are supported by community leaders, and do not require extraordinary effort or expense. a. Military recruitment campaigns b. Public awareness campaigns c. Communication planning d. Hurricane preparedness

b. Public awareness campaigns

During a hostile interview, this is what you should do if a reporter mosquitos you or puts words in your mouth... a. Pick one or two questions you feel comfortable with, answer then, and ignore the rest b. Restate your answer or message and correct the mistakes c. Stick to your positive d. Be polite but assertive

b. Restate your answer or message and correct the mistakes

What type of JIC is established to supplement the efforts or several incident JICs in multiple states? a. Incident b. Support c. National d. Virtual

b. Support

Which is an example of an organizational crisis? a. Firefighter charged with drug crimes b. Organization fined for bad blood management c. Active shooter d. Officer fired for sending inappropriate photos

c. Active shooter

When preparing for an interview, this step is once you know what you want to say, how you can express it in a sound bite that is clear, concise, and memorable. a. Update your facts b. Practice or prep the spokesperson c. Develop talking points that convey your message d. Understand the request and anticipate questions

c. Develop talking points that convey your message

This is a part of the warning message that provides the probability of occurrence of the impact... a. Magnitude b. Location c. Likelihood d. Specific Hazard

c. Likelihood

This refers to short messages or posts shared on these platforms such as Twitter and Instagram. a. Websites b. Blogs c. Microblogs d. Social Network Updates

c. Microblogs

This function of public information involves messaging on how to mitigate risk to property and the environment and may lesson the damage inflicted by disasters? a. Save lives and reduce injury b. Educate and inform the public and change behavior or attitude c. Protect property and the environment d. Provide information to help families reunite

c. Protect property and the environment.

Which statement is not a reason to use media pools? a. You shouldn't overuse the media pool b. Media pools allow you to provide access under a more controlled system c. Use the media pool to make your job easier d. A media pool consists of one representative from each type of media

c. Use the media pool to make your job easier

This type of nonverbal communication is when you stand straight and align your body with the interviewer... a. Eye contact b. Voice c. Movement d. Body position

d. Body position

What is the first step of the dissemination process? a. Creating the system b. Select courses of action c. Backup systems d. Identifying the channels

d. Identifying the channels

This position adds value to an incident response and should have a seat at the decision-making table by providing relevant input, situational awareness and media analysis, as well as an information action plan. a. Incident Commander b. Safety Officer c. Chief of Staff d. Public Information Officer

d. Public Information Officer

Which of the following is not a myth associated with warnings? a. People usually panic in response to warnings b. An effective warning message is a simple one, with little detail as possible c. People usually understand what the various siren signals mean d. The public will not tune you out if you "cry wolf" with your warnings

d. The public will not tune you out if you "cry wolf" with your warnings

What is a trigger for JIC activation? a. When evacuations occur b. Emergency Management Assistance Compact (EMAC) is activated c. Multiple media inquiries d. Upon recommendation from PIO to leadership or request of the IC

d. Upon recommendation from PIO to leadership or request of the IC