public speaking chapter 6 analyzing the audience

attitude

A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

demographic audience analysis

audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background. 2 steps 1. identify features of audience 2. gauge importance of features for speech

situational audience analysis

audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion

Glosophobia

fear of public speaking

Types of questions

fixed alternative, scale, open ended

audience-centeredness

keeping the audience foremost in mind at every step of speech preparation and presentation; to whom am i speaking;

open-ended questions

questions that allow respondents to answer however they want

fixed-alternative questions

questions that offer a fixed choice between two or more alternatives

scale questions

questions that require responses at fixed intervals along a scale of answers

Egocentrism

the tendency of people to be concerned above all with their own values, beliefs, and well-being