Quiz 10 MIS
When did e-commerce begin? 1983 2000 1965 1999 1995
1995
What percent of online retailers now have m-commerce websites? 85 percent 15 percent 75 percent 25 percent 55 percent
55 percent
Which of the following best describes the digital social graph? All of the relationships in an online community All of the online and offline relationships a person has A mapping of all online social relationships All of a person's closest digital relationships A person's direct and indirect relationships
A mapping of all online social relationships
Which of the following best illustrates the sales revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Pandora provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Netflix charges customers a monthly fee for access to its library of movies.
Apple accepts micropayments for single music track downloads.
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet? C2C e-commerce B2C e-commerce P2P e-commerce M-commerce B2B e-commerce
B2C e-commerce
Craigslist is an example of: B2C e-commerce. P2P-commerce. C2C e-commerce. M-commerce. B2B e-commerce.
C2C e-commerce.
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information? Market creator Portal Service provider Transaction broker Community provider
Community provider
Which of the following is not one of four types of presence to be considered when building an e-commerce presence? Offline media Social media Websites E-mail Corporate
Corporate
Which of the following is a marketing format that uses banner ads and pop-ups with interactive features? Rich media ads Video ads E-mail ads Search engine ads Display ads
Display ads
Which of the following companies uses the service provider business model? Expedia ETrade Dropbox Yahoo Facebook
Dropbox
Amazon.com is known primarily for its use of which of the following business models? E-tailer Transaction broker Market creator Portal Content provider
E-tailer
Geoadvertising sends ads to users based on their: website behaviors. GPS locations. home addresses. shopping preferences. Google Maps settings.
GPS locations.
Foursquare is an example of which of the following? Net marketplace Social graph Collaborative shopping Geosocial services Crowdsourcing application
Geosocial services
Which of the following is the largest mobile advertising market? Microsoft Facebook Google Yahoo Twitter
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information? Interactivity Global reach Richness Information density Customization
Information density
Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual? Interactivity Information density Ubiquity Personalization/customization Richness
Interactivity
What is the primary benefit to consumers of disintermediation? Faster service Lower costs Higher quality Greater choices None, because disintermediation primarily benefits manufacturers.
Lower costs
Facebook's Like button is an example of which of the following? Collaborative shopping Social search Network notification Social sign-on Newsfeed
Network notification
What is the difference between personalization and customization, as applied to e-commerce technologies? Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. There is no difference. Both terms refer to changing a product or communication for the consumer.
Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
Which of the following statements about Net marketplaces is not true? Some Net marketplaces sell indirect goods. Some Net marketplaces serve vertical markets. Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners. Some Net marketplaces sell direct goods. Some Net marketplaces support contractual purchases based on long-term relationships.
Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
Netflix uses which of the following revenue models? Affiliate Subscription Freemium Advertising Transaction fee
Subscription
Which of the following statements about EDI is not true? About 80 percent of online B2B e-commerce is still based on EDI. Today, EDI is only used for document automation. Each major industry in the United States has EDI standards. Many organizations still use private networks for EDI. EDI systems are increasingly web-enabled.
Today, EDI is only used for document automation.
Which of the following is an example of a private industrial network? VW Group Supply Elemica Go2Paper Expedia Exostar
VW Group Supply
Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence? Functional website Mobile media plan Web mission statement Website plan Social media plan
Web mission statement
Which of the following best illustrates the affiliate revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating Web site where he or she makes a purchase. Pandora provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Netflix charges customers a monthly fee for access to its library of movies.
Yelp receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. transparency competition asymmetry complexity discrimination
asymmetry
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as: online profiling. crowdsourcing. behavioral targeting. long tail marketing. clickstream advertising.
behavioral targeting
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of: behavioral targeting. crowdsourcing. social shopping. long-tail marketing. prediction markets.
crowdsourcing.
Which of the following best illustrates the transaction fee revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Pandora provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Netflix charges customers a monthly fee for access to its library of movies.
eBay receives a small fee from a seller if a seller is successful in selling an item.
true or false? Disintermediation provides major benefits to the distributor.
false
true or false? EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
false
true or false? In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.
false
true or false? Information asymmetry exists when there is more information about one product than there is about a similar product.
false
true or false? Price transparency refers to the ability of consumers to discover what merchants actually pay for products.
false
true or false? Rich media advertisements are a sales-oriented marketing format.
false
true or false? Switching costs are the merchants' costs of changing prices.
false
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services. affiliate free/freemium sales subscription transaction fee
free/freemium
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service. geoadvertising geolocating geosocial geomapping geoinformation
geoinformation
Compared to traditional goods, digital goods have: higher inventory costs. higher production costs. lower marketing costs. lower menu costs. greater pricing flexibility.
greater pricing flexibility.
All of the following are examples of "on demand" companies except: Airbnb. Instacart. Lyft. Instagram. Uber.
Compared to traditional goods, digital goods have: less disintermediation. similar inventory costs. higher marginal costs per unit. lower costs of production. equivalent copying costs.
lower costs of production.
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): net marketplace. e-hub. exchange. online marketplace. marketspace.
marketspace.
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. mobile payment affiliate revenue micropayment transaction fee subscription
micropayment
All of the following are increased in traditional markets compared to digital markets except: network effects. information asymmetry. search costs. switching costs. menu costs.
network effects
Selling the same goods to different targeted groups at different prices is called: cost optimization. price gouging. price discrimination. cost personalization. cost customization.
price discrimination.
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: SCM. sourcing. e-procurement. procurement. production.
procurement.
Procurement involves all of the following except: paying for goods. making delivery arrangements. negotiating with suppliers. production scheduling. sourcing.
production scheduling
Market creators: save users money and time by processing online sales transactions. create revenue by providing digital content over the web. provide a digital environment where buyers and sellers can establish prices for products. generate revenue from advertising or from directing buyers to sellers. sell physical products directly to consumers or individual businesses.
provide a digital environment where buyers and sellers can establish prices for products.
Transaction brokers: generate revenue from advertising or from directing buyers to sellers. save users money and time by processing online sales transactions. provide a digital environment where buyers and sellers can establish prices for products. sell physical products directly to consumers or individual businesses. provide online meeting places where people with similar interests can communicate.
save users money and time by processing online sales transactions.
The effort required to locate a suitable product is called: search costs. menu costs. shopping costs. price discrimination. location costs.
search costs
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence. website community e-mail social media offline media
social media
true or false? Advertising networks track a user's behavior at thousands of websites.
true
true or false? All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
true
true or false? In general, for digital goods, the marginal cost of producing another unit is about zero.
true
true or false? Indirect goods are not involved firsthand in the production process.
true
true or false? MSN is an example of the portal business model.
true
true or false? Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.
true
true or false? Retail consumer e-commerce is growing at double-digit rates.
true
true or false? Traditional online marketing, such as display ads, still constitutes the majority of all online marketing.
true
true or false? Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.
true
true or false? Web personalization is used primarily as a marketing tool.
true
