quiz 12 fashion

False

"Fast fashion" retailers rely solely on price, rather than distribution, to sell more goods.

Creative director

A _________ oversees art directors and in-house art staff; works directly with the marketing director or is the marketing director; ensures that the strategy, marketing goals, and branding expectations are being met.

True

Branding is the sum of all the associations, feelings, beliefs, attitudes, and perceptions customers have with a company and/or its products.

Buyer

A _______ recognizes trends, procures merchandise that reflects these trends, and fits with the target market in terms of taste and price, and then translates them into a profitable business plan for the retailer.

Brand marketing manager

A _________ develops and executes multichannel brand marketing and promotional programs to drive brand awareness and ultimately generate increased revenue.

Planner

A _________ develops sales forecasts, inventory plans, and spending budgets for merchandise with or for the buyer in order to achieve the retailer's sales and profit objectives.

Product marketing manager

A _________ makes sure that the product is available where and when it is wanted through different types of outlets and store locations.

Digital marketing manager

A _________ responsible for managing online campaigns to raise brand awareness with the main goal of driving online traffic to the company's Web site, blog, Pinterest boards, or whatever media the company uses to connect with customers.

General merchandise manager

The ________ is the "boss of the buyer's boss," and manages the buyers of all divisions in a retail operation.

Six-month

The ____________ plan takes into account past and projected sales, inventory, markups, and markdowns by department.

Gross margin

The actual profit after the cost of goods, markdowns, and other expenses are deducted is referred to as _________.

Open-to-buy

The amount of money allocated for new merchandise purchases each month is called:

Channel

The methods selected for moving goods from producer to consumer is called a ________ of distribution.

Price and placement

Which of two marketing mix variables are primarily represented in the following scenario? Karl Lagerfeld of Chanel designs a moderately priced apparel line under a new label for sale exclusively at a major, specialty retailer located across the U.S.

Key

__________ vendors are lines of manufacturers featured as the largest proportion of inventory.