Quiz 2
An example of an indirect good in the fast-food industry is:
Paper napkins.
All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
Power of customers.
Which of the following is not a key industry strategic factor?
Synergies
Which of the following is a leading social network in Russia?
VK
All of the following statements about Amazon are true except:
Amazon failed to show a profit in 2015.
Which of the following categories generates the highest percentage of online retail revenue?
Apparel and accessories
A website designed to give horse enthusiasts a common discussion area would be classified as a(n):
Interest-based social network.
Which of the following is the fastest growing segment of media revenues?
Internet media
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
Shill bidding
Which of these job recruitment sites is not a job listing aggregator?
SimplyHired
Facebook owns ________.
Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date?
Balance sheet
The term BYOD refers to employees:
Being allowed or encouraged to use their own mobile devices and laptops.
Which one of the following intermediary roles becomes less important in electronic commerce as compared to traditional methods?
Being physically closer (than the producer is) to the final buyer
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
Bid siphoning
Which of the following is a subscription-based retailer using predictive marketing and Big Data?
Birchbox
Over the past five years
Book publishing revenues have:, remained stable.
Metcalfe's Law says that
Both b) and c)
Virtual merchants face potentially large costs for all of the following except:
Building and maintaining physical stores.
All of the following are challenges for catalog merchants except:
Building sophisticated order entry and fulfillment systems.
The technology used by early online communities was limited to mostly:
Bulletin boards.
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?
Channel conflict
________ is another name for transorganizational business processes.
Collaborative commerce
All of the following are examples of direct goods in the auto industry except:
Desktop computers.
Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2015.
Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?
Directly to a newspaper's home page
Which of the following is not a major trend in the online recruitment services industry?
Disintermediation
Content convergence describes convergence in the design production and ________ of content.
Distribution
NeweggBusiness is an example of a(n) ________.
E-distributor
All of the following are weaknesses of EDI except:
EDI lacks universal standards.
What is another name for pro forma earnings?
Earnings before income taxes, depreciation, and amortization (EBITDA)
Which of the following is not one of the seven major segments of the retail industry?
Electronics and computers
The amount of time visitors spend on a site is a measure of ________.
Engagement
A(n) ________ in which the highest bidder wins, is the most common form of auction.
English auction
All of the following have led to the development of outsourcing of manufacturing around the world except:
Environmental concerns.
An ________ is an independently owned online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic real-time environment.
Exchange
An ________ primarily serves businesses that buy direct goods on a spot purchasing basis.
Exchange
________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.
Lean
The fact that participating in an Internet auction means that you will need to purchase a computer
Learn to use it, and pay for Internet access is an example of ________ costs., equipment
In 2015 Fortune 500 companies used ________ more than Facebook.
On which of the following do users spent the least amount of time per month?
________ is the second leading social network in the United States in terms of monthly unique visitors.
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
Location of auction
Which of the following would not be considered a current asset?
Long-term investments
All of the following are potential benefits of B2B e-commerce except:
Lower price transparency.
E-distributors:
Make money by charging a mark-up on products they distribute.
The term supply-push refers to:
Making products prior to orders being received based on estimated demand.
Which of the following occurs first in the process of content convergence related to books?
Media migration
The New York Times introduced which of the following revenue models in 2011?
Metered subscription
Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
Myspace
Which of the following types of auctions "shields the brand" of the seller?
Name Your Own Price auction
Priceline is an example of a(n):
Name Your Own Price auction.
Which of the following statements about online magazine publishing is not true?
The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines.
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Expedia owns all of the following except:
TripAdvisor.
In 2016
Which of the following comprised the largest segment of the online gaming audience?, mobile gamers
Modifiability and low-cost copying of digital products offer possibilities for
All of the above
Service industry groups are categorized generally into two groups those that provide transaction brokering and those that involve:
Hands-on services.
________ is the tendency to gravitate toward and bid for, auction listings with one or more existing bids.
Herd behavior
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
High cost structures.
Which of the following is not one of the central challenges facing the online retail industry?
Lack of physical store presence
All of the following are terms used to describe on-demand service companies except:
Omni-channel commerce.
The MOTO sector of the retail industry is most like the ________ sector.
Online retail sales
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?
Online supply-push
________ refers to the links that connect business firms with one another to coordinate production.
Supply chain
Which streaming gaming channel was purchased by Amazon in 2015?
Twitch.tv
Facebook was the leader in U.S. ad spending revenues on social networks in 2016. What company earned the second most amount of ad spending revenue?
________ has tentatively agreed to purchase Yahoo.
Verizon
Which of the following statements is most accurate about the impacts of information technology the Internet and the Web on the nature of firms?
Whatever happens to information flows inside and outside firms, reputation and the need to control complementary assets will ensure that traditional firm structures continue to exist
Patents in e-commerce are more important as a competitive strategy tool because a) Customer search costs are lower
All of the above
Services become more important in e-commerce because
All of the above
________ has the highest share of the e-book market.
Amazon
In ________ all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized website.
Account aggregation
A(n) ________ supply chain is one in which the labor conditions in low-wage underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies.
Accountable
Network effects
All of the above
Options for copyright strategy in e-commerce include
All of the above
________ is an example of an e-distributor.
Amazon Business
Which of the following is not an example of a transaction broker?
An accountant
In 2015 which age group has the fastest growing rate of Facebook usage?
Adults over 65
Which of the following is a community of members who self-identify with a demographic or geographic category?
Affinity community
Bloom is an example of a(n):
Affinity community.
Healthboards is an example of a(n) ________ social network.
Affinity-based
________ is an on-demand service company focused on lodging.
Airbnb
What is the largest sector of the online travel services market in terms of revenue?
Airline reservations
Free online content may be motivated by
All of the above
It may be difficult to sustain perfect competition for digital products because they may be
All of the above
Lower distribution costs for digital products online can be used to strategic advantage and help promote digital products by
All of the above
Which of the following statements about the wholesale and agency models for selling books is not true?
Amazon supports the agency model.
Omni-channel merchants are also referred to as:
Bricks-and-clicks companies.
All of the following are benefits of auctions except:
Decreased price transparency.
Which of the following is not an example of a virtual merchant?
Dell
Gross margin is defined as gross profit:
Divided by net sales revenues.
Electronic Data Interchange (EDI) began as a(n) ________ system.
Document automation
________ is an example of a practice network?
Doximity
Which of the following primarily deals with direct goods?
Exchanges and industry consortia
Private industrial networks are direct descendants of:
Existing EDI networks.
Which of the following statements about the online newspaper audience is not true?
Most newspaper readers read the news using a combination of the Web, print and mobile.
Each of the following is a top six social network site in the United States except:
Myspace
________ has the highest penetration of social network usage among the general population.
North America
Current liabilities are debts of the firm that will be due within:
One year.
________ accounted for the second largest amount of paid online content revenues in the United States in 2016.
Online video games
Which of the following is another name for a private industrial network?
PTX
Which of the following is not a major trend in online retail for 2016-2017?
The number of online buyers begins to plateau.
Which of the following is not a characteristic of the use of social networks in B2B e-commerce?
They are always private.
________ is the largest online movie download distributor.
iTunes
The term ________ refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
Network effects
All of the following were parts of the vision during the early days of e-commerce except the belief that:
New, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?
Newsfeed
35) Which of the following was the most troubled (e.g. revenues) segment of the publishing industry in 2016?
Newspapers
Which of the following has the second-highest share of online retail sales?
Omni-channel merchants
Which of the following is not true about on-demand service firms?
On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce.
Which of the following statements is least accurate?
Online matching does not work because the information is unreliable
Compatibility and open standards
Only a) and b)
Price dispersion for identical products even when differences in delivery terms or other observable service features are allowed for can persist on the Internet because
Only a) and c)
Operating margin is defined as:
Operating income or loss divided by net sales revenues.
________ of procurement officers use auctions to purchase goods.
Over one third
A(n) ________ offers members focused discussion groups help information and knowledge related to an area of shared practice.
Practice network
When sellers agree informally or formally to set floor prices below which they will not sell on auction items this is known as:
Price matching.
Which of the following newspaper audience platforms has the highest percentage of readers?
________ are the fastest growing form of B2B e-commerce.
Private industrial networks
________ allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed.
Proxy bidding
Which of the following most accurately describes the resolution of the dispute between Hachette, Simon & Schuster, and Amazon?
Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.
All of the following are forms of collaboration among businesses except:
RFQs.
Following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
Craigslist is a player in which of the following online services markets?
Real estate services and career services
Which of the following is not one of the typical portal revenue sources?
Referral fees
Magazine print advertising revenues are expected to ________ through 2020.
Remain relatively flat
A(n) ________ system continuously links the activities of buying making and moving products from suppliers to purchasing firms as well as integrating order entry systems.
SCM
Which of these reasons may be a less important basis for lock-in with e-commerce?
Search costs
________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers.
Spot
Who was the first major fiction writer to create an e-book-only volume of a new work?
Stephen King
Hollywood's practice of staggering the distribution of movies in different channels
Such as box office and DVDs, is referred to as:, the release window.
More than two-thirds of Internet users worldwide participate in social networks.
TRUE
Online readership of newspapers is growing by more than 10% a year.
TRUE
DRM refers to a combination of ________ for protecting digital content.
Technical and legal means
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Technological
Which of the following forms of media generate the most revenue?
Television
Which of the following is the largest producer of revenues in the entertainment industry?
Television
B2B e-commerce websites:
Tend to serve horizontal markets.
The Internet has resulted in lower search costs increased price comparison and lower prices to consumers for which insurance product line?
Term life insurance
When did the first online communities form?
The 1980s
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?
The Convergence model
All of the following statements about the MOTO sector are true except:
The MOTO sector is also referred to as the specialty store sector.
One of the first online virtual communities was:
The Well.
Which of the following is not categorized as an operating expense?
The cost of products being sold
Which of the following statements about the television industry is not true?
The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
Which of the following statements about e-sports is not true?
The e-sport audience is predominantly composed of females between the ages of 21 and 34.
All of the following were factors that precipitated the growth of MOTO except:
The growth of the cellular phone industry.
Which of the following statements about the newspaper industry is not true?
The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
The lower the ________ compared to revenue
The higher the gross profit., cost of sales
All of the following are challenges faced by bricks-and-clicks firms except:
Building a brand name.
Supply chain ________ refers to differentiating a firm's products or prices based on superior supply chain management.
Competition
Most inter-firm trade involves:
Contract purchasing of direct goods.
Which of the following types of auctions is most often associated with sellers that have many identical items to sell?
Dutch Internet auctions
All of the following types of auctions generally involve single units except:
Dutch Internet.
An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.
E-distributor
An ________ provides an online catalog that represents the products of thousands of direct manufacturers.
E-distributor
Which of the following primarily deals with indirect goods?
E-distributors and e-procurement Net marketplaces
Which of the following primarily serves horizontal markets?
E-distributors and e-procurement Net marketplaces
An ________ primarily serves businesses that buy indirect goods on a contract purchasing basis.
E-procurement Net marketplace
Which of the following primarily involves long-term sourcing?
E-procurement Net marketplaces and industry consortia
In the wholesale model of e-book distribution pricing power is with the publisher.
FALSE
Vox is an example of the Digital First business model.
FALSE
Walmart's global supply chain has been criticized for all of the following except:
Failing to be efficient.
All of the following are advantages of online retail except:
Faster delivery of goods.
Threatening negative feedback in return for a benefit is an example of:
Feedback extortion.
All of the following services require extensive personalization except:
Financial services.
One partial solution to high monitoring costs is ________ pricing.
Fixed
Which of the following is a news aggregator app that organizes stories in a magazine format with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?
ESPN.com is an example of a:
Focused content portal.
Collaborative commerce systems:
Foster sharing sensitive internal information with suppliers and purchasers.
A business model that uses advertising revenue to provide some content for free combined with an option to obtain additional content for a price is called a(n) ________ model.
Freemium
A metered subscription model is most similar to which of the following revenue models?
Freemium
Instagram is an example of a(n):
General community/social network.
Which of the following is not one of the top three players in e-book publishing?
Which of the following streaming TV devices does not involve use of a remote controller?
Google Chromecast
Which of the following happened when newspapers used a print-centric business model?
Google launched its search engine.
All of the following are important trends in B2B e-commerce in 2016-2017 except:
Growing emphasis on lowest cost supply chains.
Which of the following is not a potential benefit of e-commerce?
Guaranteed higher profit margins
In 2014 Amazon engaged in a trade dispute with ________ over the pricing of e-books.
Hachette
Which of the following is not a typical barrier to the implementation of a private industrial network?
It requires the large network owners to give up some of its independence.
Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?
Just-in-time production
All of the following are aspects of content convergence except:
Language.
Which of the following is not a type of digital gamers?
Local gamers
Zinio is an example of which of the following?
Magazine aggregator
________ recently acquired LinkedIn.
Microsoft
________ was an early investor in Facebook.
Microsoft
Which of the following statements about mobile gaming is not true?
Mobile games are expensive to develop.
The time spent watching and reviewing auction bids is a part of ________ costs.
Monitoring
Which of the following statements about online banking is not true?
More people use a tablet for mobile banking than a mobile phone.
Which of the following statements is not true about the automobile and automobile parts and accessories online retail category?
Most of the revenue in this category is generated from the sales of automobiles.
Which of the following statements about cloud-based B2B systems is not true?
Much of the expense of the system is shifted from the B2B network provider to the firm.
Which of the following best explains why the service sector is a natural avenue for e-commerce?
Much of the value in services is based on the collection, storage, and exchange of information.
________ measures the percentage of sales revenue a firm retains after all expenses are deducted from gross revenues.
Net margin
The essential characteristic of ________ are they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.
Net marketplaces
House of Cards is an online TV series developed by which of the following?
Netflix
Which of the following statements about EDI systems is true?
They typically serve vertical markets.
All of the following have launched trials of Buy buttons except:
Tumblr.
Which of the following is not an example of a native digital news site?
USA Today
A(n) ________ market is one that provides expertise and products for a specific industry such as automobiles.
Vertical
Which of the following had the highest online sales revenue in 2015?
Walmart
The profit a seller makes at auction is a function of all of the following except:
Watch lists.
In 2015
Which of the following forms of entertainment produced the least amount of revenue?, Radio
Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
Yelp
Which of the following is the market leader in C2C auctions?
eBay
Options for patent strategy in e-commerce include
All of the above
All of the following are examples of technology convergence except:
Amazon Books Publishing.
________ is defined as the use of digital technologies to permit organizations to work together to design develop build and manage products through their life cycles.
Collaborative commerce
Which of the following native digital news sites is owned by AOL?
Huffington Post
Which of the following is not a leading factor in changing the television industry?
Inability to attract customers to traditional products
All of the following are potential benefits of B2B e-commerce except:
Increased product cycle time.
Office supplies are an example of:
Indirect goods.
EDI document structures are defined by:
Industry committees.
An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.
Industry consortium
TheSeam is an example of an ________.
Industry consortium
The merger of media enterprises into powerful synergistic combinations that can cross-market content on many different platforms is referred to as:
Industry convergence.
Which of the following statements about Instagram is not true?
Instagram is owned by Twitter.
Yahoo owns all of the following except:
Instagram.
Which of the following statements is not true?
Online travel services are one of the few sectors in which extensive disintermediation has occurred.
Information flows in e-commerce are different from traditional markets because
Only a) and b)
E-commerce differs from traditional commerce in
Only a) and c)
Which of the following is not a reason for organizing and conducting transactions within firms rather than through markets
Outsourcing some tasks or functions
Which of the following statements about the movie industry is not true?
Over 300 million Americans were expected to watch movies online in 2015.
Which of the following is not a risk or cost of Internet auctions?
Price transparency
The liquidity of a market is measured by all of the following except:
Price transparency.
What is the first step in the procurement process?
Search for suppliers
All of the following are solutions to the problem of high monitoring costs except:
Seller rating systems.
Which of the following involves a concern that one will never know how much the ultimate winner might have paid or the true value to the final winner?
Seller's lament
The last step in the procurement process is:
Sending a remittance payment.
Automated order entry systems:
Show goods from a single seller.
The leading merchants of digital games are Apple's App Store and:
The Google Play store.
All of the following statements about the online real estate services market are true except:
The Internet and e-commerce have created significant disintermediation in the real estate marketplace.
All of the following statements about the online insurance industry are true except:
The Internet has dramatically changed the insurance industry's value chain.
________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location.
Tight coupling
Which of the following statements is not true about OTT?
To use OTT services, consumers must purchase a bundle of channels.
E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.
Transaction interference
Howard Rheingold one of The Well's early participants coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
Virtual communities
Which of the following has the highest share of online retail sales?
Virtual merchants
A ________ permits the consumer to monitor specific auctions of interest requiring the consumer to pay close attention only in the last few minutes of bidding.
Watch list
________ refers to the feeling that one has paid too high a price for an item won at auction.
Winner's regret
For a quick check of a firm's short-term financial health examine its:
Working capital.
After Google the next portal/search engine site with the most unique visitors is:
Yahoo.
Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?
Apple
Which of the following is an example of an e-procurement Net marketplace?
Ariba
Which of the following is not one of the three defining characteristics of a portal?
Auctions
________ was/were the first step in the development of B2B e-commerce.
Automated order entry systems