Quiz 6

Experimental Research

"Does package size affect consumption rates in snack products?" is a typical question in what type of research design?

Interaction

Experimental results that show that consumers purchased more when a store had a blue color with bright lights than they did when a store was orange with bright lights but no difference when the lighting was low is an example of which type of effect?

Order of presentation effect

If a soft-drink company performs an experiment with a new type of soft drink in which experimental subjects always taste this new product first and then taste a competitor's product second, the study has an error in design termed a(n):

Advertising expenditure level; Units sold

If the level of advertising expenditures is compared to the number of units sold at the end of a four-month period, the independent variable is ____ while the dependent variable is ____.

Between-subjects design

In which experimental research design does each subject receive only one treatment combination?

Repeated Measures

Monica is conducting an experiment where all subjects see all of the ads she is testing. This type of experiment in which an individual subject is exposed to more than one level of an experimental treatment is called:

Laboratory Experiment

When an experiment is conducted on the premises of a marketing research organization, this is an example of a:

Instrumentation Effect

When different interviewers are used in a pretest from those used in the posttest and this produces different results in the study, this is an example of a(n):

Mortality Effect

When some subjects exit the experiment before it is completed and this effects the results of the study, this is an example of a(n):

Hawthorne Effect

When subjects act differently because they are aware that they are in an experiment, this is called the:

Manipulation Check

When subjects in an experiment in which the they were exposed to varying price levels for a product are asked how low they believe the price of the product to be so that the researcher can determine whether or not the subjects perceived "high" and "low" conditions, this is an example of a:

Cell

Which of the following is the term used to refer to a treatment combination within an experiment?

Within-subjects Design

Which experimental research design involves repeated measures?

Systematic or nonsampling error

Which of the following occurs if the sampling units in am experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable?

External Validity

When a researcher tries to say that the results of a test market in Indianapolis, Indiana will hold in a national rollout of the new product, this researcher is concerned with:

Testing Effect

When high school students who take the ACT in their junior year perform better on that exam during their senior year because they know better how to take the exam because of what they experienced on the first exam, this is an example of a(n):

Maturation Effect

When salespeople are tested one year after a sales training program and perform better on the exam, not because of the training program, but because they have gained one year's experience in sales, this is an example of a:

Basic experimental design

Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?

a. People b. Sales Territories c. Retail Stores d. All of the above <<<<<<

Which of the following are possible test units in a marketing research study?

Maturation Effect

Which of the following is a function of time and the naturally occurring events that coincide with growth and experience?

Cohort Effect

Which of the following is a special case of the history effect and refers to a change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups?

Randomization

Which of the following is a way for a researcher to equally distribute the effects of extraneous variables to all conditions in an experiment?

Debriefing

Which of the following is critical when conducting experimental research because it allows researchers to return subjects to normal?

Experimenter Bias

Which of the following is present when the person administering experimental procedures influences the subjects' behavior or sways them to slant their answers to cooperate with him or her?

Demand Characteristic

Which term refers to an experimental design element that unintentionally provides subjects with hints about the research hypothesis.

Placebo Effect

Caroline is participating in an experimental study in which she is taking an herbal supplement and the researcher measures her perceived energy levels for several weeks. Although she doesn't know it, the supplement she is given in the study does not contain any of the herb of interest in the study. However, Caroline feels as though she has more energy than before, and she attributes it to the herbal supplement. This effect due to the psychological impact that goes along with knowledge that a treatment has been administered is called a(n):

Blocking

Categorical variables like a subject's gender or ethnicity are known as which type of variable in experimental research?

Blocking Variables

Categorical variables like a subject's gender or ethnicity are known as which type of variable in experimental research?

Field Experiments

Research projects involving experimental manipulations that are implemented in a natural environment are called:

Counterbalanced

When a food company tests a new product by having one group of experimental subjects taste this product first and then taste a competitor's product second, while a second group of experimental subjects tastes these two products in the reverse order, the experimental design has been:

Main Effect

The experimental difference in means between the different levels of any single experimental variable is referred to as a(n):

Experimental Group

The group receiving an experimental treatment is called the:

Subjects

A researcher is conducting an experiment in which one group of people is exposed to an advertisement and another group is exposed to another advertisement. He is examining the effect of headline font sizes on consumers' attitude toward the brand advertised. The participants in this experimental research are referred to as:

Tachistoscope

A researcher is interested in the level of consumers understanding of product nutrition labels. He is interested in the amount of time spent looking at the label influences understanding, so he's using a device that controls the amount of time a subject is exposed to the label. This device is called a:

Administer multiple experimental treatment levels to each subject

All of the following are ways to reduce demand characteristics EXCEPT: