Quiz 6

3. Previous and current customers

Analytics can give you immediate valuable information about which type of customers? 1. Current and future customers 2. Previous and future customers 3. Previous and current customers 4. Offline and online customers

4. What time of day your website gets the most traffic.

Fill in the blank: Website analytics can tell you ______________ . 1. The email addresses of visitors to your landing pages. 2. How well your competitor's ad campaigns are doing. 3. How many mentions or likes you get on social media. 4. What time of day your website gets the most traffic.

3. As a dimension

How is a visitors location categorized in the world of web analytics? 1. As a metric 2. As a conversion 3. As a dimension

2. As a conversion

How is signing up to a newsletter categorized in the world of web analytics? 1. As a metric 2. As a conversion 3. As a dimension

1. As a metric

How is the amount of time a user spends on a site categorized in the world of web analytics? 1. As a metric 2. As a conversion 3. As a dimension

1. How many people visiting your site make a reservation with you.

If your key business goal is to get people to book reservations at your restaurant, what data are you most likely to be interested in? 1. How many people visiting your site make a reservation with you. 2. How many people retweet your funny meme on twitter. 3. Which day of the week is most popular for reservations. 4. How long people spend on your 'How To Find Us' page.

2. Once a user visits your site, the code drops an anonymous browser cookie

Which of the following statements is true when describing how retargeting ads work? 1. Retargeting ads are visible to people who haven't been on your website yet 2. Once a user visits your site, the code drops an anonymous browser cookie 3. Once your customer purchases, you can not turn off the retargeting ad Retargeting will always drive customers to your site

2. Acquisition

Which section of Google Analytics can tell you whether visitors have found your website via social media? 1. Site search 2. Acquisition 3. Behavior 4. Search Console

1. Quantitative

Which type of data relates to a metric that can be represented with a number? 1. Quantitative 2. Qualitative 3. Holistic 4. Customer

3. Identify the goals of the campaign and plan the next actions to take.

You are about to launch a new online campaign, and you want to know how data can be used to make the campaign as effective as possible. Which of the steps below should happen first? 1. Collect the relevant data 2. Take action to test the hypothesis 3. Identify the goals of the campaign and plan the next actions to take. 4. Check and investigate the findings.