QUIZ - Chap 1 & 2

_____ examines how actions and events involving top executives, firms, and industries influence a firm's success or failure.

Select one: a. Developmental counseling b. Disparate impact c. STRATEGIC MGMT Correct d. Trend analysis e. Attitude survey

_____ refers to how well a company is doing reaching its vision, mission, and goals.

Select one: a. Developmental counseling b. Disparate impact c. Strategic management d. Trend analysis e. ORGANIZATIONAL PERFORMANCE Correct

_____ involves an organization granting the right to use its brand name, products, and processes to other organizations in exchange for an upfront payment and a percentage of revenues generated by the other organizations.

Select one: a. Differentiation b. Positioning c. Brand essence d. FRANCHISING Correct e. Comparative scaling

A(n) _____ strategy is an unplanned strategy that arises in response to unexpected opportunities and challenges.

Select one: a. EMERGENT Correct b. marked c. pre-termed d. intended e. realized

Myshirts.com, a company that manufactures shirts, buys large batches of dressing material from a supplier. The supplier charges them less than what Myshirts.com would have had to pay if it had purchased the material from different sources. As a consequence, the cost of manufacturing each shirt at Myshirts.com is lower than at other manufacturers. This is an example of economies of:

Select one: a.SCALE Correct b. demand. c. scope. d. brand. e. integration.

Quattro is a pizza shop that delivers pizzas without any extra charge. It also refunded the entire amount of the order when the pizza was not delivered within 30 minutes from the order placement. After two years it stopped this policy, but it still delivers pizzas without any extra charge. The fact that it continues to deliver pizzas to households without any extra charge is an example of a _____ strategy.

a. make over b. non-realized c. marked d. DELIBERATE Correct e. pre-termed

A clothing line company has a number of outlets which are owned and managed by private individuals. These outlets are allowed to use the brand name and products of the clothing line after paying a fee to the clothing line company. They also pay a part of their revenue to the clothing line. This is an example of:

Select one: a. FRANCHSING Correct b. comparative scaling. c. differentiation. d. positioning. e. brand essence.

An organization's _____ describes the reasons for an organization's existence.

Select one: a. MISSION Correct b. dimension c. scope d. vision e. goal

Strategy as _____ focuses on the extent to which a firm's actions over time are consistent. [0]

Select one: a. PATTERN Correct b. perspective c. ploy d. plan e. position

Which of the following statements describes the "measurable" aspect of a goal?

Select one: a. THE GOAL THAT IS ACHIEVED IS QUANTIFIABLE Correct b. The achievement of the goal is feasible. c. The goal is achieved through the creation of deadlines. d. The goal is explicit rather than vague. e. The goal presents a significant challenge to the organization.

Which of the following statements describes the "time-bound" aspect of a goal?

Select one: a. The goal that is achieved is quantifiable. b. The achievement of the goal is feasible. c. THE GOAL IS ACHIEVED THROUGH THE CREATION OF DEADLINES Correct d. The goal is explicit rather than vague. e. The goal presents a significant challenge to the organization.

A(n) _____ strategy is the strategy that an organization hopes to execute.

Select one: a. emergent b. marked c. pre-termed d. INTENDED Correct e. realized

A(n) _____ strategy is the strategy that an organization actually follows.

Select one: a. established b. marked c. pre-termed d. arranged e. REALIZED Correct

Quattro is a pizza shop that delivers pizzas without any extra charge. It also refunded the entire amount of the order when the pizza was not delivered within 30 minutes from the order placement. After two years it stopped this policy, but it still delivers pizzas without any extra charge. The fact that it stopped the policy of refunds in case of a delay of more than 30 minutes is an example of a _____ strategy.

Select one: a. make over b. NON-REALIZED Correct c. marked d. deliberate e. pre-termed

A _____ strategy is the parts of the intended strategy that an organization continues to pursue over time.

Select one: a. marked b. DELIBERATE Correct c. make over d. non-realized e. pre-termed

A _____ strategy refers to the parts of the intended strategy that are abandoned.

Select one: a. marked b. deliberate c. make over d. NON-REALIZED Correct e. pre-termed

A pizza shop plans to deliver pizzas to households. The delivery would be made without any extra charge. It hopes to execute this strategy in the suburbs. This is an example of a(n) _____ strategy.

Select one: a. marked b. pre-termed c. INTENDED Correct d. realized e. emergent

Roomz, a mid-range hotel, used to provide only food and accommodation facilities. It soon realized that most of its customers are foreign tourists who constantly ask for directions and advice on places to visit. The hotel then decided to start a travel desk which would help tourists select and visit places of historical and cultural significance. This is an example of a(n) _____ strategy.

Select one: a. marked b. pre-termed c. intended d. realized e. EMERGENT Correct

An organization's _____ describes the narrower aims that organizations pursue in an effort to serve their visions and missions.

Select one: a. mission b. dimension c. scope d. vision e. GOAL Correct

Strategy as _____ refers to how executives interpret the competitive landscape around them.

Select one: a. pattern b. PERSPECTIVE Correct c. ploy d. plan e. position

A strategic _____ is a carefully crafted set of steps that a firm intends to follow in order to be successful.

Select one: a. pattern b. perspective c. ploy d. PLAN Correct e. position

Strategy as _____ refers to a firm's place in the industry relative to its competitors.

Select one: a. pattern b. perspective c. ploy d. plan e. POSITIONCorrect

A company that manufactures cars aims to sell them to customers in the premium market segment. This is an example of strategy as:

Select one: a. ploy. b. plan. c. POSITION Correct d. pattern. e. perspective.

A department store consistently keeps low prices, and this strategy helps the store to attract many customers. This is an example of a strategic:

Select one: a. ploy. b. plan. c. position. d. PATTERN Correct e. perspective.

An automobile manufacturing company wants to be the first company in the world to launch a car that would require no human intervention to run on the road. It wants to do so by year 2020. The task presents a challenge to the engineering skills of the organization. The fact that the task presents a challenge to the organization reflects the _____ dimension of a goal.

Select one: a. realistic b. AGRESSIVE Correct c. measurable d. time-bound e. specific

A viable business model requires that a firm:

Select one: a. sell goods or services at the same cost the firm needs to create and distribute those goods. b. sell goods or services without paying any attention to the costs that the firm has to bear in order to create and distribute those goods. c. give away goods or services for free in order to attract more and more customers. d. SELL GOODS OR SERVICES FOR MORE THAN IT COSTS THW FIRM TO CREATE AND DISTRIBUTE THOSE GOODS. Correct e. sell goods or services for less than it costs the firm to create and distribute those goods.

A charitable organization provides education to poor children. It aims at providing education to every child who cannot afford to pay for his or her own education. This is an example of the _____ of the organization.

Select one: a. vision b. MISSION Correct c. dimension d. scope e. goal

Economies of _____ refer to a cost advantage that is created when a firm can produce a good or service at a lower per unit price due to producing the good or service in large quantities.

Select one: a.SCALE Correct b. demand c. scope d. brand e. integration