Quiz Chapter 10 IS290
Which of the following best describes the digital social graph?
A collection of millions of personal social graphs
As described in the opening case, what is YouTube's revenue model?
Advertising
As described in the opening case, what is the primary business model employed by YouTube?
Content provider
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?
Information density
All of the following are examples of "on demand" companies except:
In digital markets:
menu costs decline.
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
procurement.
Procurement involves all of the following except:
production scheduling.
Market creators:
provide a digital environment where buyers and sellers can establish prices for products.
Transaction brokers:
save users money and time by processing online sales transactions.
The effort required to locate a suitable product is called:
search costs.
All of the following are unique features of e-commerce technology, except:
transparency
Which of the following best illustrates the sales revenue model?
Apple accepts micropayments for single music track downloads.
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?
B2C e-commerce
Geoadvertising sends ads to users based on their:
GPS locations.
Which of the following is the largest mobile advertising market?
Which of the following companies uses the subscription revenue model?
Netflix
What is the difference between personalization and customization, as applied to e-commerce technologies?
Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
What event marked the beginning of e-commerce?
The first paid advertisements placed on a website
Compared to traditional goods, digital goods have:
greater pricing flexibility.
