Quiz Two (MKT 444)

Another term for the sponsoring client in research studies is the:

User

When AT&T hires a research agency to conduct research tailored to it's unique needs, this is called:

Custom research

Rob provides leadership in research efforts and integrates all staff-level research activities in the firm in which he is employed. Rob's job title is:

Director of marketing research

Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant. What is this committee called?

Human subjects review committee

Which term reflects the degree to which one bases one's morality on moral standards?

Idealism

A possible advantage of an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project:

More objectively

Researchers hired to visit McDonald's restaurants posing as customers are called:

Mystery shopper

Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy. Since starting the experiment, she has noticed that she has more energy, but in reality, she is just receiving a "blank" pill that does not contain the herbal supplement. What effect is Janice demonstrating?

Placebo

Many people believe that the collection and dissemination of their personal information without their knowledge or consent is a serious violation of their right to:

Privacy

When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate, this is a form of:

Push poll

Caleb's job at a marketing research firm is to provide technical assistance with questionnaire design. Which of the following best describes Caleb's job title?

Research assistant

In a personal interview, a respondent who replies: "I do not want to answer that question about my income last year" is exercising which right in a research study?

Right to privacy

Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?

Spyware

When J.D. Power and Associates sell the results of its research studies on new-car satisfaction to automobile producers, J.D. Power is acting as a

Syndicated service

One right a research participant has is that information involved in the research will not be shared with others, which is known as:

Confidentiality