Quizzes

When channel members are linked by legal agreements that specify each member's rights and responsibilities, ____ exists.

. a contractual VMS

to attract customers into a store, Safeway advertises its milk at less than cost, hoping that customers will purchase other groceries as well. This pricing strategy is called

. price leader pricing.

Refer to Scenario 20.1. Ray-Ban's plan of gathering information about the other brands sold in department stores, including their prices, would most likely be used in a ____ basis for pricing.

Competition

If PepsiCo sets its twelve-pack price to match the price charged by Coca-Cola, Pepsi is using which of the following pricing methods?

Competition-based

____ is (are) most likely to improve ethical behavior in a marketing organization.

Eliminating unethical individuals and improving the organization's ethical standards

Which of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople?

Firing unethical salespeople

The Federal Trade Commission (FTC) is an organization that plays a significant role in defining the principles and standards that define acceptable conduct in the marketing, promotion and advertising of products and services in the United States. ​ Which one of the following statements is true about the organization?

Its primary mission is to protect consumers and promote competition.

Which of the following best describes wholesalers?

Organizations or individuals who buy products for resale to government, reseller, producer, and institutional users.

A product that has more features than those of its competition, or that is perceived to be of higher quality, warrants using which type of pricing strategy?

Premium pricing

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function, value, or use.

Product-related

Which mode of transportation hauls more freight than any other?

Railroads

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

Reference pricing strategy

For which of the following products would exclusive distribution be most appropriate?

Rolls Royce automobile

Based on the video talk, Brick is the New Black, consumers spend __________ as much when shopping in stores as opposed to shopping online.

Six times

Which of the following offers the widest product mixes and the deepest product lines?

Superregional shopping center

Which type of retail outlet can have up to 200,000 square feet?

Superstores

Which of the following is true about the target market's evaluation of price?

The importance of price depends on the type of product.

The effect that coworkers have on the ethical decision-making process depends on a person's exposure to ethical and unethical behavior. Which of the following statements about ethical decision making is true?

The more a person is exposed to unethical activity in the organization, the more likely he or she will behave unethically.

WTA is a manufacturer of very large blades used in energy-reducing wind turbines. What is most likely the most expensive physical distribution function associated with the WTA product?

Transportation of the product

The result of an inventory stockout usually results in ___

an increase in lost sales.

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

atmospherics

When Gabriella logs on to Dell's website, she sees a notebook model priced well below $1,000. As she continues through the site to view the other options, she realizes the first one she saw was the cheapest model available, but she of course wants more features. Dell is utilizing

bait pricing.

Calhoun Produce, a ____, takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold.

commission merchant

Mark Bradley's company takes orders from its collection of retail customers and arranges the shipment of goods directly from manufacturers or other wholesalers to its customers' businesses. Mark is operating as a

drop shipper.

Dell Computers is a nationally recognized manufacturer of computers for the small business and home markets. If Dell were to order one of its wholesalers not to carry any computer products other than those made by Dell, this arrangement would be called

exclusive dealing.

Distribution-related ethical issues arise when marketers

force channel intermediaries to behave in a specific manner.

Based on the video talk, Brick is the New Black, when Jenna ordered an out-of-stock item online, why would it not be most profitable to ship them from the nearby Carlsbad store with 6 in stock?

hey'd be cannibalizing sales due to an anticipated upcoming busy weekend.

Freight transportation companies that offer several different shipment methods are called

megacarriers.

Justin believes that certain conditions at his company are very conducive to engaging in unethical behavior because these conditions provide rewards such as faster promotions and better salaries for those who bend the rules. Justin's company seems to allow ____ for unethical behavior.

opportunity

A problem associated with ____ is that consumers can predict when prices will be lowered and delay purchases until that time.

periodic discounting

The newest version of a product like Bose headphones is likely to use _____, while the new version of Red Bull is likely to use _____ .

price skimming; penetration pricing

ClearChem is a producer of chemicals used in car detailing and painting. Because of the volatility of their chemical products when exposed to dirt and heat, ClearChem operates its own facilities for storing and shipping its products. ClearChem's facilities are most likely known as

private warehouses.

Steelcase, Inc. markets furniture directly to businesses. This is an example of a(n) ____ channel.

producer-to-business buyer

Josh tells the loan officer at First Bank and Trust that Clarksville really needs a store that offers high-quality fishing gear to enthusiasts and provides the service and advice that many people want. No other store in the area seems to provide this combination. Josh is trying to use ____ to support his request for a loan to start such a retail operation.

retail positioning

All of the following are factors that influence the ethical decision-making process except

salary or wages.

Refer to Scenario 15.2. The move to sell Land's End products inside of Sears' stores may lead to potential problems with the customer's perception of Lands' End quality, in part due to the functional and psychological picture in the consumer's mind of Sears' stores. This picture is called the ____ of Sears.

store image

​The Ben & Jerry's Foundation mission statement reads as follows: ​ "The mission of the Ben & Jerry's Foundation is to engage Ben & Jerry's employees to give back to our Vermont communities; and to support grassroots activism and community organizing for social and environmental justice around the county." ​ Which one of the following statements most closely describes the social responsibility role of the Ben & Jerry's Foundation?

​It is an example of the philanthropic dimension of social responsibility.

You are the head of supply-chain management at a large manufacturing company in the Midwestern United States. You just returned from a series of workshops on how technology is being deployed by different companies around the world to improve their supply-chain management activities. You are excited about the prospect of increasing the use of technology in your firm. Which one of the following reasons would you use to convince your firm's CEO to invest more money in technology for supply-chain management?​

​It will create a more effective process for matching inventory needs to manufacturing requirements.

You are the marketing manager for a multi-state auto dealership in the Southeast United States. It is that time of year when your fleet of autos goes through a major model year change. You are putting the final touches on your pricing strategy to facilitate this change in your inventory of autos. ​ Which of the following pricing strategies will you use to facilitate this model year change?

​Periodic discounting

A _______________ orientation helps to redefine the marketers' focus by encouraging them to broadly considering those entities most impacted by the marketers' actions. Those entities include; employees, suppliers, regulators, shareholders, customers, and the community.

​stakeholder