Quizzes - Results
Ad hoc decision
A type of decision making
Procedural decision
A type of decision making
True
Advertising networks track a user's behavior at thousands of websites
Community provider
Airbnb's business model
Market creator
Airbnb's business model
Portal
Airbnb's business model
Service provider
Airbnb's business model
Transaction broker
Airbnb's business model
Big data analytics
BI designed to determine the most likely effects of changes in the business environment
Environmental analytics
BI designed to determine the most likely effects of changes in the business environment
False
Customizing an ERP system to conform to existing business processes minimizes disruption on employees
True
Customizing an ERP system to conform to existing business processes minimizes disruption on employees
Enforces consistency among different sets of data
Data cleansing not only corrects errors but also
Redundancy
Data duplication in multiple files of a database
Unstructured decision
Determining vacation eligibility for an employee
Interactivity
Dimension of e-commerce technology that involves engaging consumers in a dialogue
The bullwhip effect
Example of a forecasting error causing a discrepancy in raw material needs and inventory
Master data
Integration of data from various operational systems
Switching costs
Measurement of customers who stop using or purchasing products or services
Turnover ratio
Measurement of customers who stop using or purchasing products or services
E-auctions
Mechanism for consumer-to-consumer transactions
E-integration
Mechanism for consumer-to-consumer transactions
E-tailing
Mechanism for consumer-to-consumer transactions
E-tendering
Mechanism for consumer-to-consumer transactions
Unstructured decision making
Most prevalent at upper organizational levels
E-tailing
Online sales of goods and services
True
Operational CRM is not about analyzing customer data collected from the firm's customer touch points and other sources
An organization's ability to Integrate varied external data types within their own databases
Significant data challenges for businesses
Data volume (size) and Breadth (variation) coming from disparate sources
Significant data challenges for businesses
Ensuring the context of the incoming data is understood by those using it
Significant data challenges for businesses
The lack of data available for a company to access and ultimately analyze
Significant data challenges for businesses
Downstream suppliers
Suppliers providing raw materials in the supply chain
Intermediate suppliers
Suppliers providing raw materials in the supply chain
Raw materials
Suppliers providing raw materials in the supply chain
Secondary suppliers
Suppliers providing raw materials in the supply chain
Upstream suppliers
Suppliers providing raw materials in the supply chain
IoT enables companies to operate more efficiently and better understand customers through interrelated devices that transmit data over a network without direct human involvement
True statement about the Internet of things (IoT)
Improve the data quality of your database
True when normalizing a database
Increase the number of tables within your database
True when normalizing a database
Reduce your diskspace storage needs
True when normalizing a database
Customer Relationship Management and Product Lifecycle Management
Two popular modules of enterprise resource planning (ERP) after accounting and finance
Customer Relationship Management and Supply Chain Management
Two popular modules of enterprise resource planning (ERP) after accounting and finance
Decision Support and Transaction Processing
Two popular modules of enterprise resource planning (ERP) after accounting and finance
Product Lifecycle Management and Supply Chain Management
Two popular modules of enterprise resource planning (ERP) after accounting and finance
Customer Service & Support (CSS)
Typical CRM Modules
Decisions Support System (DSS)
Typical CRM Modules
Enterprise Marketing Management (EMM)
Typical CRM Modules
Sales Force Automation (SFA)
Typical CRM Modules
Senior management
Upper level of a hierarchical business organization
Establish credibility with the client early on by demonstrating your understanding of the company, its industry and key competitors
Very important first step in analyzing an infant industry and performance
Build-to-stock
Walmart's continuous replenishment system model
Forecast-based
Walmart's continuous replenishment system model
Pull-based
Walmart's continuous replenishment system model
Push-based
Walmart's continuous replenishment system model
Supply chain optimization
Walmart's continuous replenishment system model
Semistructured decision
A type of decision making
Structured decision
A type of decision making
Useful for eliminating redundancy, thereby reducing the possibilities of inconsistency
Advantage of a database approach
False
Advertising networks track a user's behavior at thousands of websites
Parameterized reports
BI designed to determine the most likely effects of changes in the business environment
Predictive analytics
BI designed to determine the most likely effects of changes in the business environment
Statistical modeling
BI designed to determine the most likely effects of changes in the business environment
Ad hoc query
BI feature that presents performance data
Dashboard
BI feature that presents performance data
Interface
BI feature that presents performance data
Parameterized report
BI feature that presents performance data
Portal
BI feature that presents performance data
A relational database is optimized for performance and works well with transaction-based systems (like POS)
Benefit of using a relational database
All of the responses are benefits of relational databases
Benefit of using a relational database
Loading your data into a relational database will make it easier to search your data
Benefit of using a relational database
Comparing each company's Wages per employee for Q4 2019 in Mexico City to determine which company is paying the highest hourly wages
Best example of an 'Apples to Apples' comparison
False
Business Intelligence tools often deliver near real-time information to decision makers
True
Business Intelligence tools often deliver near real-time information to decision makers
False
Click-and-mortar business strategy refers to selling effectively using both online and offline strategies
True
Click-and-mortar business strategy refers to selling effectively using both online and offline strategies
All the answers represent benefits of implementing an Enterprise System
Company benefit of using an Enterprise System
Departments become better integrated into one larger system
Company benefit of using an Enterprise System
The systems will drive better and faster decisions
Company benefit of using an Enterprise System
False
Consumer concerns around poor product experience, delayed delivery, and difficult returns continue to be significant in e-tailing
True
Consumer concerns around poor product experience, delayed delivery, and difficult returns continue to be significant in e-tailing
True
High-speed analytic platforms use both relational and non-relational tools to analyze large data sets
Asymmetry
Information exists when one party has more important information than the other
A data warehouse
Integration of data from various operational systems
A metadata repository
Integration of data from various operational systems
Data mining
Integration of data from various operational systems
Data modeling
Integration of data from various operational systems
False
It is rare that middle managers are asked to make semi-structured decisions
CLTV
Measurement of customers who stop using or purchasing products or services
Churn rate
Measurement of customers who stop using or purchasing products or services
Switch rate
Measurement of customers who stop using or purchasing products or services
Relational databases are best deployed in support of Big Data systems
Not a benefit of using a relational database
Duplication of data entry is eliminated (or at worst minimized)
Not a company benefit of using an Enterprise System
Each department is optimized with their own unique subsystem
Not a company benefit of using an Enterprise System
False
The implementation of an ERP will not reduce customer switching costs and allow longer retention
