RCS 341 final

SES is measured by: (income + residential area + occupation) / 3 (income + occupation) / 2 (income + education + occupation) / 3 (social security + tax) / 2

(income + education + occupation) / 3

According to Fishbein's Multi-attribute Attitude Model, which of the following is TRUE? The overall attitude toward brand equals the number of attributes. Higher belief score, higher attitude score. Higher performance score, higher attitude score. Believe is specific to a brand, importance is not.

Believe is specific to a brand, importance is not.

Which of the following is not used to measure social class? Brand loyalty Education Income Residential area

Brand loyalty

Which state has the greatest population gain between 2005 and 2015? California Hawaii New Mexico Florida

California

Public products include: Carpets Home theaters Refrigerators Cars

Cars

Which of the following uses a virtual reference group? Rock bands Fashion magazines Chat rooms Newspapers

Chat rooms

Middle Americans are: Underclass. Overprivileged. Capitalists. Class average.

Class average.

If attribute importance is High, our performance is poor, competitor's performance is good, what is the simultaneous result? Competitive Advantage Competitive Disadvantage False Advantage Null Opportunity

Competitive Disadvantage

Which of the following categories needs most attention for improvement? Low Priority Concentrate Here Possible Overkill Keep up the Good Work

Concentrate Here

The approximate percentage of Hispanic and Asian immigrants living in CMSA in USA is: 10% 30% 70% 95%

70%

Brand A has belief score 4 and importance score 5; Brand B has belief score 2 and importance score 10. Which brand has the higher attitude score? A B A and B have an equal attitude score. There is no way to calculate.

A and B have an equal attitude score.

Based on the Engel's law, which of the following is TRUE? As family income increases, the proportion spent on food increases As family income increases, the proportion spent on food decreases As family income increases, the proportion spent on food remains the same

As family income increases, the proportion spent on food decreases

Opinion leaders are: Confined to a specific product category. Aware of many different brands. Innovators of many different product categories. Influenced by market mavens.

Confined to a specific product category.

Amy wants to avoid the risk of social rejection in deciding which brand of tennis shoes to buy. This describes the concept of: Conformity Self-awareness Accomplishment Complexity

Conformity

Pre-boomers tend to show: Conspicuous consumption Conservative consumption Excessive consumption Compulsive consumption

Conservative consumption

Which of the following is true about Australia? Consumers in general are fashion conscious. Consumers have very different values from U.S. values. There is a high percentage of younger population. The largest percentage of immigrants is from Western Europe.

Consumers in general are fashion conscious.

Self-actualization needs can be best met by: Consumers who are married Consumers who are self employed Consumers who are single Consumers with high education and income

Consumers with high education and income

Which of the following is a strategy that marketers use to increase Triability? Luxury products Complex products Coupons Loyalty

Coupons

Middle Americans are Declining in size. Underprivileged. New Money. Highly educated.

Declining in size.

Harley Davidson utilizes this reference group influence. Informal group Dissociative group Secondary group Primary group

Dissociative group

Which of the following countries does not belong to Big Four in Western Europe? England France Germany Portugal

Portugal

A primary reference group includes: Coworkers Roommates Classmates Church members

Roommates

Right after 9-11 tragedy in 2001, meeting this need was most important to people in the USA. Esteem need Safety need Social need Self-actualization

Safety need

According to Maslow's Hierarchy, retirement investment best fits in: Self-actualization Social needs Safety needs Physiological needs

Safety needs

Hummer ad that shows the tagline of "Like Nothing Else" best reflects: Social needs Esteem needs Self-actualization needs Physiological needs

Self-actualization needs

Consumer confidence index is mainly based on: Consumer demographic conditions International and political conditions Economic and employment conditions Consumer lifestyle conditions

Economic and employment conditions

People in this FLC stage are most satisfied with their financial situation. Full Nest I Full Nest III Empty Nest I Empty nest II

Empty Nest I

This group has heavy consumers of health-related products and medical appliances. Full Nest II Empty nest I Full Nest III Empty Nest II

Empty Nest II

Who spends most money on donations, luxuries, education, travel, second home, and fine-dining restaurants? Young single Empty nest I Older singles Newly married couple

Empty nest I

Immigrants by early 1900s were mainly from: Canada Latin America Asia Europe

Europe

The following are three major ethnic minority groups, except for? Hispanic-Americans African-Americans European-Americans Asian-Americans

European-Americans

Currently, Upper Americans are: Shrinking. Expanding. Not changing in size.

Expanding

Which of the following city type is the fastest growing one? Urban Suburban Exurban Rural

Exurban

Compared to whites, African-Americans are: Older in their median age. Wealthier. Fashion conscious. declining in size of the middle class.

Fashion conscious.

The oldest babies are: First-order Second-order Higher-order Younger-order

First-order

The best target of Sam's Club and Costco would be: Young Singles Full Nest II Empty nest I Empty Nest II

Full Nest II

Home furnishings at peak in which phase? Young Singles Empty Nest II Full nest I Older Singles

Full nest I

Which FLC stage explains "Many enter their mid-40s, many wives work, income continues to improve, some children get jobs"? Full nest I Full nest II Full nest III Empty nest I

Full nest III

When CCI is higher, this means that: General consumer demand will be high. General consumer deman will be low. There is no change in consumer demand.

General consumer demand will be high.

This generation can best be described as "ambitious, skeptical, pragmatic, and goal-oriented." Generation X Baby boomers Baby boomlets Mature consumers

Generation X

An ethnic group: Has a shared culture. Is larger than race. Japan and China are the same ethnic group. Has completely different histories.

Has a shared culture.

If attribute importance is high, our performance is good, competitor's performance is good, what is the simultaneous result? Neglected Opportunity Head-to-Head Competition False Advantage Competitive Advantage

Head-to-Head Competition

Which describes "Keep up the Good Work"? High performance, high importance High performance, low importance Low performance, high importance Low performance, low importance

High performance, high importance

Which of the following is TRUE? Higher median age, lower TFR Higher average marriage age, higher TFR Higher proportion of working women, higher TFR Higher proportion of married people, lower TFR

Higher median age, lower TFR

Which ethnic group will be expected to have the highest TFR by 2025? African American Hispanic Asian White (non-Hispanic)

Hispanic

This group shows the largest population growth between 1960 and 2050? African Americans Hispanic Americans Asian Americans White Americans

Hispanic Americans

Attitude score is calculated by: Belief + Importance Belief - Importance Importance - Belief Importance x Belief

Importance x Belief

Which of the following is true of Hispanic-Americans? They are currently the second largest ethnic minority group in the USA. Their median age is younger than white Americans. Mexican is the smallest group among all Hispanic groups. Puerto Rican has the highest income among all Hispanic group.

heir median age is younger than white Americans.

Fast-growth markets are characterized as: developed countries. high birth rates. delayed marriages. "self" more important than family.

high birth rates

Emiko is a Japanese American. If Akiko has a high level of acculturation, she... arrived in the U.S. in recent years. visited her home country many times. reads Japanese newspaper online. speaks English among friends most of the time.

speaks English among friends most of the time.

Experts predict that the world population will stop growing around: 2020 2050 2100 2200

2100

Immigrants represent about ______% of the US population growth. 5% 10% 30% 50%

30%

When microwaves were introduced in the market, their most important success factor was: Compatibility Observability Triability A low level of complexity

A low level of complexity

Social needs reflect: Power and authority Affection and friendship Security and protection Humans' fundamental needs

Affection and friendship

Which of the following best meets safety needs? Education Alarm system Social clubs Hobby

Alarm system

Household means: All persons, either related or unrelated, who occupy a housing unit. Household is an important unit of analysis for demographic and census data. Only related persons living in a housing unit. Not an important unit of analysis for census data. People who live as an extended family.

All persons, either related or unrelated, who occupy a housing unit. Household is an important unit of analysis for demographic and census data.

Which of the following concepts best reflects esteem needs? Being confident Expressing beliefs Obtaining full potential Being respected by others

Being respected by others

Celebrities are best associated with a(n): Aspirational reference group Secondary reference group Formal reference group Informal reference group

Aspirational reference group

Market mavens are: Confined to a specific product category. Aware of many different brands. In a similar demographic group with receivers. Brand loyal for many brands.

Aware of many different brands.

Empty nesters are the majority of this generation. Generation Z Generation Y Generation X Baby boomers

Baby boomers

Generation Xers are also called: Post boomlets Baby boomlets Baby busters Baby boomers

Baby busters

Which of the following items best describe necessity items? Designer shoes Home theaters Chocolates Backpacks

Backpacks

This country is expected to have the largest population by 2050. India China U.S. Nigeria

India

Attitude leads to: Belief on performance Evaluation on importance Intention None of the above

Intention

Which of the following is true? Behavior leads to attitude. Intention leads to behavior. Performance leads to behavior. Importance leads to behavior.

Intention leads to behavior.

Which of the following products is the best application of trickle-up theory? Nike shoes Gucci bags Levi's jeans Pepsi drinks

Levi's jeans

Gay and Lesbian Market is not characterized by: Lower levels of income Live in urban area higher expenditure on clothing Higher brand loyalty

Lower levels of income

Which of the following is true of Underclass? Lowest income Employed Good education Average living standard

Lowest income

Which of the following does NOT describe the values of Confucianism? Hardworking Respect for the elderly Materialism Education

Materialism

Gatekeepers include: Advertisers Human resource personnel Merchandise buyers General consumers

Merchandise buyers

This class can be described as "Keeping up with the Joneses." Capitalist class Middle class Underclass Underprivileged class

Middle Class

This class is a target market of DIY projects. Capitalist class Middle class Underclass Working class

Middle class

This generation is the largest, technology savvy, innovative, and has a high level of narcissism. Baby boomers Gen X Millennials Gen Z

Millennials

Asian-Americans are: Homogeneous in terms of language and religion. Most advanced in education among all ethnic groups. Individualistic. The largest ethnic minority group in the USA.

Most advanced in education among all ethnic groups.

Attitude is formed by A single attribute Multiple attributes

Multiple attributes

The following are three categories of Native Americans, except for? Native Gypsy American Indians Alaskan Eskimos Native Hawaiians

Native Gypsy

The immediate family member living together is called: Single family Small family Nuclear family Extended family

Nuclear family

Upper Middle class is: Called "Old money" Called "Capitalist Class" Overprivileged Class average

Overprivilaged

The following are major factors that influence innovations to succeed except: Political issues Relative advantages Compatibility A low level of complexity

Political issues

Which of the following does not explain how reference group influences individuals? Self-awareness Self-concept Social comparison Conformity

Self-awareness

Main characteristics of ads targeting Upper Americans include: Emphasizing value prices. Simple design. Using celebrities as endorsers. Focusing on size and volume.

Simple design.

Which of the following countries does not belong to Big Four in Eastern Europe? Russia Poland Slovakia The Czech Republic

Slovakia

The changing family structure in the U.S. includes: Married people are growing faster than singles. Declining in people living with significant others. Smaller household size. Higher TFR.

Smaller household size.

"You are in the Pepsi Generation" best reflects: Social need Physiological need Self-actualization need Safety need

Social need

The following are three majority Euro-Descent Americans, except for? England Spain Germany Ireland

Spain

Which of the following products has the highest level of observability? Milk Sports car Lamp Dining in a restaurant

Sports car

When a product is complex to use, reference group influence tends to be: Weaker Stronger

Stronger

Consumers in the down market are: Prestige-conscious TV, Radio oriented Service and quality oriented Heavy consumers of luxury brands

TV, Radio oriented

Which of the following is true of India? Their population is declining. It is projected to become the largest economy by 2020. Their TFR is lower than TFR in the U.S. Their culture is relationship oriented.

Their culture is relationship oriented.

Which of the following is true of Canada? Their population is about 50% of U.S. population. Their labor costs are higher than U.S. labor costs. Their logistics is efficient. They do not care about well being.

Their labor costs are higher than U.S. labor costs.

Which of the following is true of South Korea? There is fast population growth in rural areas. Fashion diffusion is slow. There are growing immigrants from Southeast Asia. They have horizontal relationships.

There are growing immigrants from Southeast Asia.

Which of the following is true of China? They currently have a planned communist based market. There are more affluent Chinese than affluent Americans. Their population is about 10% of the world population. They have significant trade deficit with the U.S.

There are more affluent Chinese than affluent Americans.

Which of the following is not true of Latin America? Their main religion is Roman Catholic. They are individual-oriented. They display a high level of conspicuous and status consumption. Youthfulness is ideal.

They are individual-oriented.

Counterfeit products are purchased by some consumers. This is a negative aspect of: Trickle-down theory. Trickle-up theory. Two-way flow of communication. Multi-step flow of communication.

Trickle-down theory.

Which of the following is true about Japan? There is a horizontal relationship. Value reflects Confucianism They value short-term relationships. Their population is about the same as U.S. population.

Value reflects Confucianism

Which of the following best meets physiological needs? Car Money Resort Water

Water

When you have an experience with a product to buy, you tend to have: Weak reference group influence Strong reference group influence

Weak reference group influence

Which of the following supports Maslow's Hierarchy of Human Needs? More advanced-level motives must be satisfied to a maximum level before activating other lower-level motives. When basic motives are satisfied, more advanced motives come into play. Consumers seek multiple motives at the same time, regardless of the hierarchy. There are six levels of needs.

When basic motives are satisfied, more advanced motives come into play.

Baby boomers in 1980s were called: Muppies Yuppies Hippies Chubby

Yuppies

In the diffusion of innovation curve, a sharp curve is for the fad style. a normal curve is for the classic style. late majority are in the last stage of the curve. early majority are in the first stage of the curve.

a sharp curve is for the fad style.