Reeves Chapter 9-12
In 2015 Uber's revenues were approximately $ ________.
2 billion
An Uber-commissioned study claims the firm's impact on the US economy tops $____________ a year.
2.8 billion
Airbnb's is valued at more than $ ________.
25 billion
Facebook and Twitter feeds are:
All Twitter posts appear in the feeds of followers with an open Twitter app, but Facebook posts are curated and only appear in the feeds of some friends and fans.
Which additional factors favor the competitive dynamics of smartphone apps over browser-based desktop services?
All of the above
Which is an example of larger firms also stepping up to invest, partner and experiment within the sharing economy?
All of the above
Which of the following is not considered a criteria necessary for prediction markets to function properly:
Be related
What did Waze offer Google?
Better maps through crowdsourcing
Which of these is not a means of identity verification for Airbnb?
Fingerprint capture on their app
A key advance of the Oculus Rift was:
It didn't make users puke.
Salesforce.com's Chatter, Microsoft's Yammer, HipChat, and Slack are all services that have been billed as "_____________."
Twitter for the Enterprise
Which of the following is one of the differences between Twitter and Facebook?
Twitter settings allow asymmetrical following, unlike Facebook.
Which of the following statements is true about Facebook's acquisition of WhatsApp?
WhatsApp's share of the global mobile messaging market was so much greater than Facebook's, Zuckerberg saw WhatsApp as the best way for Facebook to remain relevant in this market.
Which of the following online efforts has crowd wisdom as its underlying principle?
Wiki
_____ is the idea that a group of amateur individuals collectively have more insight than a single or small group of trained professionals.
Wisdom of crowds
Polling a diverse crowd and aggregating opinions, in order to form a forecast of an eventual outcome to leverage the wisdom of crowds, is known as _____.
a prediction market
Which of the following was an issue for Uber?
all the above
Engineering the posting of positive comments and reviews of a firm's product and services on feedback forums is known as _____.
astroturfing
Online journal entries, usually made in a reverse chronological order, are known as _____.
blogs
. A(n) _____ to social media refers to an established online presence where customers can reach and interact with a firm.
embassy approach
. Bloggers and other users of social media often refer to the MSM. This phrase stands for Media Social Methods.
false
. Most sharing economy firms consider workers to be full-time employees and not independent contractors, allowing them to radically lower costs when compared to agencies that employ freelancers.
false
By default, a post by a "liked" firm or friend will appear in your feed.
false
Chegg and Rent the Runway have largely eliminated inventory costs by acting as middlemen that match renters with consumers interested in renting goods they already own.
false
Corporations will want to be cautious about what is posted to wikis since wikis can be accessed by anyone.
false
Despite the potential impact of crowdsourcing, very few big brands are taking advantage of this method.
false
Don't confuse blogs with conventional search engine results. Blogs are very important, but they do not influence the content that appears in searches through Google or Bing.
false
Facebook COO Sheryl Sandberg's ad industry experience was cultivated at Yahoo!
false
In order to expand earned-media reach, organizations should include a request at the end of their Facebook posts that requests that users reshare the information.
false
Network effects have helped Uber dominate in the United States, but the firm has struggled to expand internationally, where faster-moving Lyft was strongest, or where legal hurdles have kept the firm from offering services in other nations.
false
One example of sharing economy concerns are the struggles of Rent the Runway, where the business continues to be constrained because most designers are concerned that rentals will cannibalize sales.
false
Sharing public profile information has helped crowdsourcing firms remove bias associated with factors such as race, gender, disability.
false
Social media has decreased the influence of word of mouth sharing
false
Social profiles don't offer much security since they are very easy to fake.
false
The citizen-suppliers at work in the so-called sharing economy are creating alternatives to taxis (Uber), car ownership (RelayRides), and hotel stays (Airbnb) among others. While many industries have been disrupted, U.S. financial services are one area immune to such disruption,
false
While blogs are effective for communicating with the public, firms shouldn't use blogs for internal communication since everyone can see them.
false
ZipCar is bigger than any conventional rental car service.
false
Pioneered by Facebook but now adopted by most services, _____ provide a timely list of the activities of and public messages from people, groups, and organizations that an individual has an association with.
feeds
Which of the following is perhaps the most significant contributor to Facebook's ability to strengthen and deliver user value from the social graph?
feeds
Netflix leveraged crowdsourcing by offering one million dollars to the first team to:
improve accuracy of its movie recommendations by 10 percent.
Physician social network "_________" is a godsend to physicians looking to gain peer opinion on confounding cases or other medical questions.
social network
Question: Which of the following factors did *not* contribute to the rise of the sharing economy.
successful protests by cab companies and hotel chains
The cost a consumer incurs when moving from one product to another is known as _____.
switching cost
What reason did Mark Zuckerberg give for acquiring Oculus VR?
to start building what Zuckerberg hopes is the next major computing platform that will come after mobile.
Airbnb has more properties available for rent than any single hotel chain has in 4. total rooms.
true
Airbnb's CEO lived out of Airbnb rentals full-time to gather more field intelligence.
true
Airbnb's offerings are an example of a firm building a business from a 'long tail' of offerings.
true
At the time of its IPO, Facebook earned no money from mobile advertising, but today mobile brings in the majority of the firm's ad revenue.
true
Blogging can be an effective tool for firms to share opinions directly with the public without communication being filtered by a journalist or narrowed by the editor of a third-party publication.
true
Concern about potential lawsuits over sharing economy firms' use of independent contractors (and not full-time employees) was claimed as a reason why cleaning firm HomeJoy struggled to raise capital and eventually shut down.
true
Concern over managing a firm's online image has led to the rise of an industry known as online reputation management.
true
Customer ratings help lower search costs.
true
In order to jumpstart network effects, Lyft initially attracted drivers by providing a minimum hourly fee.
true
In the event of an incident, Airbnb offers a $1 million guarantee for hosts, secure payment guarantees, and 24/7 support phone service backed up by a staff of six hundred in the firm's customer service and trust and safety departments.
true
Many of the listings on Airbnb are actually listed in violation of municipal law.
true
Many wikis also serve as knowledge management systems that act as a sort of collective corporate memory that's vital for sharing skills, learning, and preserving expertise when employees leave the firm.
true
Publicly declared affiliations, political or religious views, excessive contact, declined participation, and other factors might lead to awkward or strained employee relationships.
true
SMART is an acronym for social media awareness teams
true
Some networks are curating user feeds, so it's not guaranteed that what you're posting on social networks will even be seen
true
The version history and roll back features of wikis is considered to be more clear, allowing users to be able to see who made what edits, than collaborating simultaneously in a tool such as Google Docs or Office365
true
To become the Web's leading photo-sharing service, Facebook didn't acquire anyone. The site simply turned on a substandard photo-sharing feature and quickly became the biggest photo-sharing site on the Web.
true
Twitter ads are billed on pay per performance when there is a retweet, follow, buy, or other engagement with a promotion.
true
Twitter initially made its data available for free to other developers via API (application programming interface).
true
Twitter offers a free set of tools to app developers, allowing them to track crashes in products, measure app analytics, and use a phone number for universal sign-in.
true
Two strategic assets considered vital to Facebook's enduring competitive advantage in social networking are switching costs and network effects.
true
Uber continues to invest in new technologies, exploring voice recognition and biometrics to further strengthen driver verification, and implementing a panic button that sends data directly to police.
true
Uber's mission statement is "Transportation as reliable as running water, everywhere for everyone."
true
Uber's stable of big-believing investors includes Google, which has incorporated Uber into Google Maps.
true
When san Francisco's transportation agency sent the firm, then known as UberCab, a cease-and-desist letter, stating it was running an unlicensed taxi service, the firm dropped "Cab" from its name, but vehemently argued that it was simply a software firm that connected drivers and
true
Wikis can be effective for group work and team meetings, since they can be used for everything from posting an agenda in advance, to prompting users to share documents before face-to-face brainstorming and feedback.
true
t can be easier to recruit employees before a firm goes public, since staff granted shares and options may see an upside at IPO.
true
Many entrepreneurs accept start-up capital from _____, investor groups that provide funding in exchange for a stake in the firm and often, a degree of managerial control usually in the form of a voting seat, or seats on the firm's board of directors.
venture capital firms
A Web site anyone can edit directly within a Web browser is known as a _______.
wiki
Facebook acquired Instagram for $ ___________.
1 billion
The phrase ______________ refers to efforts where participants share access to products and services rather than having ownership.
Collaborative consumption
Social networks are a hothouse for "_________" media, where enthusiast-consumers can help spread the word about products and services.
Earned
______ are promotions that are not paid for or owned but rather grow organically from customer efforts or other favorable publicity. Examples include positive tweets, referring Facebook posts, and pins on Pinterest.
Earned media
Which of the following is "not" considered one of the four "Ms" of social media engagement:
Monetize
_______ are media from communication channels that an organization controls. These can include firm-run blogs and Web sites, any firm-distributed corporate mobile Web site or app, and organization accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and
Owned media
________ refers to efforts where an organization pays to leverage a channel or promote a message. Paid media efforts include things such as advertisement and sponsorships.
Paid media
The phrase _____ is used to refer to situations in which users collaboratively work to create contents, products, and services. Examples include social media as well as service like Skype and BitTorrent.
Peer Production
Physician social network "_________" is a godsend to physicians looking to gain peer opinion on confounding cases or other medical questions.
Sermo
Why is it potentially easier for services delivered over mobile apps to recreate a social graph than it is for users of a browser-based service?
Smartphones can access a user's address book NEXT
_____ refers to a false online persona created to promote a particular point of view often in praise of a firm, product, or individual.
Sock puppet
GitHub and StackOverflow are websites that are especially useful for students and professionals focusing on the _______________________ industries
Software development
How has Google managed to integrate with services as diverse as OpenTable, United Airlines, TripAdvisor, and Hyatt Hotels?
They share the same venture firms
_____ are links in a blog post that refer readers back to cited sources.
Trackbacks
All of the top ten most-used apps worldwide are social.
True
The term _____ refers to a collection of computing resources available for access over the Internet.
cloud
Question: Instead of buying products outright, new business models are enabling individuals takes possession of an item for a period of time, then return it for use by others. This category of businesses is often referred to as:
collaborative consumption
Sites that cannot be indexed by Google and other search engines are referred to as the _____.
dark Web
Mandated for Wikipedia contributions, this editorial style is free of bias and opinion:
neutral point of view
Which of the following is *not* a way in which Uber leverages "big data"?
none of the above - Uber leverages "big data" in all of these ways.
Question: Which of the following factors does *not* contribute to the potential to hinder the advancement of the sharing economy.
none of the above - all of the factors above have the potential to hinder growth of the sharing economy.
A hash tag allows Twitter users to:
organize tweets by prefixing keywords with the '#' symbol.
Sharing economy firm TaskRabbit demonstrated the value of partnering with established firms when the firm:
partnered with Walgreens to provide deliveries to customer stores
The "three Rs" emphasized in the social media policy guidelines of most organizations relate to:
representation, responsibility, and respect
The roll back feature of a wiki page allows:
restoration of the wiki page to a prior version.
____ is an attempt to profit from a falling stock price.
short selling
The phrase _____ refers to the global mapping of users, organizations, and how they are connected.
social graph
