Review chapter 11 test

32. The goal of the ____________of a product is to deliver the product to the right people, in the right quantities, at the right time, in the right place. a. promotion strategy b. pricing strategy c. product strategy d. distribution strategy

D.

11. The marketing concept has gathered momentum across the economy, last decade, which zeros in on long-term customer relationships. leading to the marketing era, unfolding over the a. True b. False

False

12. The commerce ministry of Setina Islands, a tax haven country, has been opportunities and tourist-friendly culture in various international magazines. The advertisements illustrate idea marketing. advertising the country's business a. True b. False

False

5. Demographic segmentation refers to dividing the market based on where consumers live. a. True b. False

False

8. Survey research is the marketing research that does not require the researcher to interact with the research subject. a. True b. False

False

9. People marketing involves drawing people to a particular place. a. True b. False

False

Escribo Marketing holds annual blood donation camps and conducts other similar charitable events in educational institutions. Escribo Marketing is using people marketing. a. True b. False

False

In the context of the marketing mix, the distribution strategy includes all of the ways that marketers communicate about their products. a. True b. False

False

examples of popular causes that use event marketing. 6. Recycle, don't drink and drive, buckle your seatbelt, support our political party, donate blood, and don't smoke are all a. True b. False

False

10. Form utility satisfies wants by converting inputs into a finished form. a. True b. False

True

13. Your target market is the group of people who are most likely to buy your product. a. True b. False

True

14. The price of a product must be relative to the benefits of that product. a. True b. False

True

15. In the context of marketing research, secondary data is existing data that marketers gather or purchase for a research project. a. True b. False

True

16. Primary data is the new data that marketers compile for a specific research project. a. True b. False

True

17. The social/cultural element of the marketing environment covers a vast array of factors, including lifestyle, customs, language, attitudes, interests, and population shifts. a. True b. False

True

3. A marketing plan is a formal document that defines marketing objectives and the specific strategies for achieving those objectives. a. True b. False

True

4. The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long- term profitability. a. True b. False

True

7. Through the use of technology, marketers can lower costs and deliver greater value to their customers. a. True b. False

True

18. The______is a business philosophy that makes customer satisfaction-now and in the future the central focus of the entire organization. a. marketing concept b. production concept c. social marketing concept d. hard sell concept

A.

26. ________ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value. a. Customer relationship management b. Cognitive dissonance c. Customer-based segmentation d. Customer centricity

A.

the following types of market segmentation does Keitras most likely follow? trendy collection of sweaters, sweatshirts, stockings, and stoles. In the 22. Keitras is a women's apparel store that specializes in winter clothing. It targets context of consumer market segmentation, which of university students aged 20-25 with its a. Demographic segmentation b. Behavioral segmentation c. Customer-based segmentation d. Geographic segmentation

A.

20. Neone is an energy drink manufacturer. The marketing strategies of Neone are focused on males who are in the age group of 16 to 25 years and who enjoy sports and other outdoor activities. The company advertises its products at skateboard parks, basketball venues, and ski resorts. The customer group that Neone focuses on is called its___________. a. business market b. target market c. niche market d. consumer market

B.

21. Which of the following is a difference between demographic segmentation and geographic segmentation? a. Demographic segmentation refers to dividing the market based on how people behave toward various products, whereas geographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles. whereas geographic segmentation refers to dividing the market based on where consumers live. b. Demographic segmentation refers to dividing the market based on measurable characteristics about people, d. Demographic segmentation lifestyles, whereas geographic segmentation refers to dividing the market based on measurable characteristics refers to dividing the market based on consumer attitudes, interests, values, and segmentation refers to dividing the market based on how people behave toward various products. c. Demographic segmentation refers to dividing the market based on where consumers live, whereas geographic about people.

B.

33. Coastharp, a furniture e-commerce website, allows its book another one-hour slot to get deliveries when customers are not available to receive them. In the delivered furniture assembled at their customers to book one-hour slots during which they wish to get their furniture delivered. They can also convenience. The company holds back orders and delays the context of marketing, which of the following utilities does Coastharp most likely provide through its service? a. Form utility b. Time utility c. Possession utility d. Ownership utility

B.

35. In the context of marketing research data, an example of primary data is__________. a. U.S. Census b. a focus group c. the Wall Street Journal d. a company's product sales history

B.

television in strategies does this scenario best illustrate? tourism in travel magazines, newspapers, and on the expeditions to its tourists. The town neighboring countries. Which of the following marketing government of Olaspen advertises its adventure 19. The coastal town of Olaspen offers various exotic water sports and hiking a. People marketing b. Place marketing

B.

new package design for the company's latest range of smartphones. In the context of the company's marketing mix, Jim's 37. Jim works in the marketing department of a smartphone manufacturing firm. He is currently working on ideas for a ideas contribute to the ____________. a. pricing strategy B. Distrubution strategy C. Product strategy D. Promotion strategy

C

25. Which of the following is an example of survey research? a. Scanner data from retail sales b. Traffic counters to determine where to place billboards c. Online questionnaires d. Garbage analysis to measure recycling compliance

C.

29. The Internet has opened the door for___________ which is creating products tailored for individual consumers on a large scale. a. corporate philanthropy b. ethical consumerism C. mass customization d. flow production

C.

scenario best illustrate? areas. The company advertises this program to gain attention of its program every year to distribute customers. Which of the following marketing strategies does this free products to the underprivileged children in rural 23. Katherop, a company that manufactures and supplies baby clothes, conducts a charity a. People marketing b. Place marketing c. Event marketing d. Relationship marketing

C.

where several tourists go hiking. In the context of marketing, which of following utilities does Wandmin most likely snacks, All outlets of Wandmin are either in the middle of or at the end of walking trails in Jackson's hilly hometown, 27. Jackson runs a chain of small retail stores called Wandmin that sells bottled water, fresh juices, desserts, and some provide? a. Form utility b. Time utility c. Place utility d. Ownership utility

C.

36. is the description of how people act when they are buying, using, and discarding goods and services for their own personal consumption. a. Cognitive dissonance b. Observation research c. Survey research d. Consumer behavior

D

38. Jared Elmer is the presidential candidate of National Emest Party, a polítical party. The party's election campaigns have been focusing on projecting Jared's educational qualifications, political background, ancestral glory, etc. Which of the following marketing strategies do the election campaigns illustrate? a. Place marketing b. Idea marketing c. Green marketing d. People marketing

D

39. Spalkyn, a footwear company, allows its customers to shop online on its website or mobile app or at its physical stores. At the company's physical stores, customers are given the option to pick up their products or have them delivered. In the context of marketing, which of following utilities does Spalkyn most likely provide? a. Form utility b. Time utility c. Task utility d. Ownership utility

D

28. Monitoring and predicting consumer behavior is an objective of_________ a. organizational identification b. value stream mapping c. quality control d. marketing research

D.

30. Understanding the_________ begins with analysis of market share. a. social environment b. technological environment c. demographic strengths d. competitive environment

D.

31. In the context of the marketing mix, the of a product includes all of the ways that marketers communicate about the product. a. distribution strategy B. Pricing strategy C. Product strategey D. Promotion strategy

D.

34. Walt owns an auto repair shop in Northern a. The socially responsible marketing concept following philosophies has Walt employed to make his customers highly satisfied? comfortable and attractive waiting rooms, friendly service, and long-term warranty on all repair work. Which of the Rottasa. He goes an extra mile to please his customers by providing b. The production concept c. The hard sell concept d. The marketing concept

D.

drink and drive because I love my family." Which of the following marketing strategies introduced a new range of cell phone covers in various patterns does this scenario best illustrate? that read the following: "I don't 24. Habetts, a company that sells cell phone accessories, a. People marketing b. Place marketing c. Event marketing d. Idea marketing

D.