Salesforce Marketing Cloud Administration Exam
Where are shared data extensions stored?
In a shared extension folder in the Data Extensions tab
Where do you navigate in Setup to create users?
Users
What are some options for exporting reports? (2)
- Email - FTP
Which keys require you to upload a certificate? (2)
- Asymmetric - SSH
What must you do before you can authenticate Marketing Cloud within Google Analytics 360?
- Authenticate your Analytics 360 account within your Marketing Cloud instance - Enable link tracking in your journey emails
How can you obtain SSL certificates for use with Marketing Cloud?
- Buy them yourself - Have Marketing Cloud purchase them for you
Which of the following are features of Marketing Cloud Connect? (2)
- CRM users can see email tracking data on the contact record - Marketing Cloud users can use data and events from Salesforce CRM in Journey Builder
What UTM parameter is required in order to view analytics about the engagement with links within an email?
- Campaign link (utm_link) - Campaign Content (utm_content)
Why is it necessary to create this additional product link from Analytics 360 to Marketing Cloud?
- It creates a match between the two systems user IDs - It enables you audience to be shared from Analytics 360 to Marketing Cloud
How can you locate your MID? (2)
- Next to your username - In account settings under setup.
Annie wants to set and measure overall goals for her journey using Google Analytics 360. What is an example of a goal she might set (as defined by Google)?
- Sweepstakes opt-ins - Left a website product review
How do journeys help business users connect with customers?
- They maintain brand consistency by creating on-brand, marketing-approved journeys in Marketing Cloud - They let business users focus on customer relationships
Who can add social accounts to a workspace? (2)
- Workspace Admin - Super User
What can you manage within a workspace? (2)
- Workspace members - Social accounts
What is the recommended security session timeout?
20 minutes
What percentage is a good goal for sentiment agreement?
79%
Which statement best describes a contact and a subscriber?
A contact is a person you are going to send messages to. A subscriber opted to receive communications or belongs to a particular channel.
In Marketing Cloud, how many business units can you share an Analytics 360 audience with?
All business units
What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?
An email and a journey
Which type of data source connects two different contact data tables to each other based on a particular field?
Attribute Group
What status indicates the number of delete requests that successfully processed?
Complete
Before you create the Marketing Cloud API user, what do you do?
Configure the connection app settings in Salesforce CRM
What is used by Salesforce to uniquely identify a contact throughout Marketing Cloud?
Contact ID
What component or feature of the Marketing Cloud + Analytics 360 integration would you use to understand what content in a journey receives the most clicks, drives the most revenue, and leads to the most time spent on site?
Content tile in the journey analytics dashboard
Business units are used to?
Control access to information and sharing of information throughout Marketing Cloud
What should you create to synchronise objects from Service Cloud Mobile, pull the information into Marketing Cloud, and share contact data with business units?
Create a synchronised data extension
Which step is part of setting up Distributed Marketing?
Create an entry event data extension
Which Contact Builder tool is used to define, organise and relate information about a contact within an account.
Data Designer
What app do you use to authenticate a Marketing Cloud business unit with your Salesforce org?
Distributed Marketing Administration
Annie works for an outdoor gear retailer and wants to get insights about how her journey activities are affecting her ecommerce goals. What analytics tile might Annie choose to look at to understand performance?
Ecommerce title
What does Identity Verification use to verify your browser or app?
Which of these data sources does not contain contact information?
Email Headers and Footer Rules
Which Salesforce CRM Edition supports Marketing Cloud Connect?
Enterprise Edition
True or false: A triggered send is when you choose a specific time and recipient for a message.
False
True or false: Delete requests take precedence over all other account activities.
False
True or false: You can delete a contact using only a ContactTypeID value.
False
True or false: You don't need to enable Contact Delete for use in Marketing Cloud.
False
True or false: You should pass SubscriberKey values in the clear.
False
True or false: You should store credit card numbers in Marketing Cloud.
False
True or false? The top-level structure within Social Studio is a workspace.
False
Which deliverability best practice helps you build a positive sending reputation with ISPs?
IP Warming
What's the best way to start a journey in Journey Builder with an Analytics 360 audience?
Google Analytics 360 Entry Source
Where do you click Connect Campaign to associate a campaign with a journey?
In the Campaign Messages component on the campaign record
What does Marketing Cloud Connect do?
It is an integration that connects Salesforce Marketing Cloud and CRM environments.
Which of the following statements is true about deleting contacts?
It is best to unsubscribe unengaged contacts from individual channels rather than delete them.
What activity uses salt keys?
JWT use for Journey Builder
Annie wants to enable measurement for the emails in her Welcome Series Journey. What are the steps she needs to take, in order, to activate?
Link accounts together; properties, and views to use in Analytics 360; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings.
What should you do before creating business units?
Map your organisational structure for business units.
What do you use to synchronise Sales Cloud and Service Cloud data with Marketing Cloud?
Marketing Cloud Connect
Which standard marketing cloud role creates and delivers messages through applicable channel apps?
Marketing Cloud Content/Editor Publisher
Which of the following can you use to locate your Marketing Cloud database?
Marketing Cloud ID (MID)
Which clouds are required for using Distributed Marketing?
Marketing Cloud plus: Sales Cloud or Service Cloud or Financial Cloud (FSC) or Community Cloud (with the Partner Community license)
How can you find the installation link for the Distributed Marketing managed package?
Navigate to the Install Managed Package page on Salesforce Help
What value do you need to review the status of a Contact Delete request?
OperationID
Before installing the managed package, what CRM feature needs to be verified?
Platform events
Which Social Studio component do you use to start conversations in social accounts?
Publish
The Marketing Cloud and Google Analytics 360 partnership provides marketers with:
Second and third party data in Marketing Cloud
Which page contains best practices for keeping your Marketing Cloud instance secure?
Security page
What can you do with Quick Send?
Send a single message to an individual
Which type of data extension has a send relationship and adds contacts to all subscribers when you send to them?
Sendable Data Extension
When you configure the connected app settings in Salesforce CRM, which settings do you update?
Start URL, Enable Single Logout, Refresh Token Policy
Which page has links to help you check the health of your Marketing Cloud instance?
Status page
When you build an email send in Salesforce CRM, which field is required before you can click Send?
The De-dupe subscribers checkbox.
Which statement best describes sentiment tuning?
The process of listening to your audience to understand how they feel about your brand, competitors, or industry
True or False: Transparent Data Encryption prevents unauthorised data access, even if somebody has physical possession of the encrypted drive.
True
True or false: Contact Delete requests remove contact information from sendable data extensions only and does not affect data in other data extensions.
True
True or false: You can receive notifications about the status of your Marketing Cloud instance via email.
True
Why is it important to set up a Salesforce System User?
This user record connects Marketing Cloud to the CRM org
What is the Marketing Cloud Connected App Permission Set used for?
To grant Salesforce CRM access to users connecting from Marketing Cloud
Where do contact deletions take place in Enterprise 2.0 accounts?
Top-level accounts and all business units in the specified Enterprise 2.0 account
What Marketing Cloud feature can you use to view data from an individual send?
Tracking
When testing Marketing Cloud Connect, why is it important to build a report that sends email only to a single test recipient?
With just a single result, the completes quickly
Which of the following statements applies to retention settings?
You cannot remove the configured data retention settings once you configure them.
Where should you store refresh token values?
Your own server
