SEO

Words like "click here" or "learn more" are effective link descriptions.

False

You can optimize your web pages for all types of rich results.

False

What is the topic cluster model?

A way of organizing a site's content pages using a clean and deliberate site architecture

Lia, a content marketer at XYZ Agency, is working on optimizing her company's blog posts. She noticed that even though some of their blog posts rank first on Google, they aren't getting many clicks. When investigating further, Lia discovered that those SERPs include a featured snippet which is driving traffic away from XYZ's content. Lia wants to capture those featured snippet opportunities but isn't sure how. What steps would you recommend Lia take to appear in these featured snippets?

Add a section to the top of the existing blog posts which rank on page one following the formatting of the current featured snippets.

Examine the pictured blog post. How would you improve the on-page SEO of this blog post?

Format the content with an H1 header and H2 subheadings

What is the difference between a heading tag and a title tag?

Heading tags provide hierarchical structure to a web page. Title tags specify the title of a web page in search results.

Eric, a content writer for a new sneaker company called Soles, is working on a series of blog posts to help build up the brand's reputation online and generate more leads to their ecommerce website. So far, Eric has searched online for keywords using free tools like Answer the Public and Google's auto-suggest, and has a long list of popular search terms with a lot of search volume. How would you suggest Eric improve his keyword strategy to get maximum results for his blog series?

Organize keywords by topic to create a topic cluster content strategy and prioritize the keywords with decent search volume, but not much competition.

Brianna is a marketing manager at XYZ Agency in charge of setting the firm's SEO strategy for the next quarter. Currently, XYZ's website uses the design from their redesign in 2010. Though the website gets a decent amount of organic traffic, the numbers have been decreasing month over month. Brianna has three writers working for her and has been given some budget for SEO improvements. What steps would you recommend Brianna take to improve her company's SEO strategy next quarter?

Perform usability testing on XYZ's existing website to determine areas of improvement and do keyword analysis to determine which keywords to target with their content

What are the three stages of ranking?

discovery, relevance and authority

A healthy SEO strategy balances building ___ with building ____.

relevancy; authority

Google uses structured data to:

Better understand the contents of a web page.

You're trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what's already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?

Create a video about that topic, and add it to your existing written page. Because Google is serving up mostly videos on page one for this particular topic, you'll want to have a video in there - but that doesn't mean having written content to supplement it won't help.

In the context of SEO, what does E-A-T stand for?

Expertise, authoritativeness, trustworthiness

Long tail keywords make up the minority of searches online.

False

Choose all that apply. SERPs can include:

-Organic results -Rich results -Featured snippets -Paid ads

Choose all that apply. Which of these questions does keyword research help you answer?

-What are people searching for? -How difficult will it be to rank for a search query? -What format do people want to receive information in?

You need a meta description because it: (Choose all that apply.)

-increases clickthrough rates and visits from organic search. -gives the right people the right information at the right time. -increases visits from social