SFMC Exam 2023 - Kaia Edits

81. A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list. Which step should the admin take to enable this functionality? A. Select Unsubscribe Manual Requests in Reply Mail Management B. Ensure a Custom Response is enabled for Automated Response in Reply Mail Management C. Require Forwarding of Out of Office replies

A. Select Unsubscribe Manual Requests in Reply Mail Management

Northern Trail Outfitters (NTO) has expanded marketing efforts globally and wants to implement a Dedicated IP, which is included in their SenderAuthentication Package. NTO plans to share it across each of their Marketing Cloud accounts. Which consideration would help determine if Dedicated IP is the correct choice? A. Send volume is large enough to maintain a positive or neutral reputation B. Pre-warmed IP address can be purchased from Salesforce C. Length of time needed to pause sending is greater than one month

A. Send volume is large enough to maintain a positive or neutral reputation

76. Northern Trail Outfitters wants to decrease its Session Timeout from 8 hours to 20 minutes.Where should this update be made? A. Setup > Security > Security Settings B. Setup > Platform Tools > Feature Settings C. Setup > Company Settings > Account Settings

A. Setup > Security > Security Settings

A Marketing Cloud admin has noticed a File Drop Automation has been failing on the Import File activity. The automation is configured with a file name pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%% Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds. How should the admin fix the issue? A. Use %%Filename_From_Trigger%% in the Import File Activity B. Use %%_DataSourceName%% in the Import File Activity C. Use the exact filename used for the trigger in the Import File Activity

A. Use %%Filename_From_Trigger%% in the Import File Activity

55. Northern Trail Outfitters only has enough licenses for their staff. A campaign manager is out on parental leave.How should they create a new user to fill in? A. Clone the campaign manager's user to a new user. B. Disable the campaign manager's user and create a new user. C. Deactivate the campaign manager's license and assign it to a new user.

B. Disable the campaign manager's user and create a new user.

53. Northern Trail Outfitters uses Parameter Manager to automatically tag links. They want to include a Campaign Identifier to the links within aspecific campaign message. At which level should the utm_campaign value be configured? A. Link B. Email C. Account

B. Email

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters' account. The action did NOT target all contacts in their account and a significant number of contacts that have been sent to remain. Which tracking data would still exist in the account? A. Tracking extract contains subscriber-level data B. General tracking data at the job level C. Contact-specific data within the Tracking tab

B. General tracking data at the job level

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve the maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible? A. Path Optimizer Activity B. Join Activity C. Engagement Split

B. Join Activity

82. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.Why would the total contact count be less than the total number of contacts from all data sources? A. Mobile subscribers are not counted as contacts. B. There are overlapping contacts in each of the channels. C. Synchronized contacts are only counted after sending.

B. There are overlapping contacts in each of the channels.

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their account to any email address associated with their domain (ntoretail.com). Which step should be taken to implement this? A. Enable IP Allowlist B. Limit export permissions C. Add Domain to the Export Email Allowlist

C. Add Domain to the Export Email Allowlist

80. A Marketing Cloud admins asked to determine the total number of emails sent across all of their business units in the last calendar year. Where would the admin retrieve this information? A. Email Studio > Email > Tracking > Sends B. Analytics Builder > Reports > Email Send Report C. Einstein > Einstein Messaging Insights > Reporting

B. Analytics Builder > Reports > Email Send Report

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.What location and activity would allow the Marketing Cloud admin to complete this request? A. Email Studio: Select the "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent. B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent. C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending ofthe data.

B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.How should they accomplish this? A. Deny the permissions directly within the business unit. B. Assign a role to the business unit. C. Set default permissions with the restrictions on the business unit.

B. Assign a role to the business unit.

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.What functionality would get messages out the door faster? A. Journey Builder B. Burst Sending C. Send Throttling

B. Burst Sending

8. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customer's names appear jumbled in the extracted file. Which setting could solve this issue? A. Change Column Delimiter to | B. Change Character Encoding to UTF-8 C. Change Format to xml

B. Change Character Encoding to UTF-8

Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which topic does Setup Assistant cover? A. Implementing Journey Builder B. Configuring the Data Structure C. Enabling MobileConnect

B. Configuring the Data Structure

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their Journeys. A user recently reported the data coming from Sales Cloud is NOT up to date. Where should the Marketing Cloud admin begin troubleshooting? A. Setup > Synchronized Data Extensions B. Contact Builder > Data Sources C. Contact Builder > Synchronized Data Extensions

B. Contact Builder > Data Sources

Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. An hourly automation is run which updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time.What should be confirmed to ensure Journey Builder directs the subscribers correctly? A. Journey Data is used for the Decision Split B. Contact Data is used for the Decision Split C. Entry Source attributes are available in Journey Settings

B. Contact Data is used for the Decision Split

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B2C sales, but not any permissions for campaigns related to B2B sales.How should they accomplish this? A. Create a new business unit B. Create separate folders and add permissions C. Update data extension object level permissions

B. Create separate folders and add permissions

Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns. What feature should be recommended? A. Einstein AI B. Datorama C. Interaction Studio

B. Datorama

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network supports look-alike audiences directly from Advertising Studio? A. Twitter B. Facebook C. Google

B. Facebook

86. Northern Trail Outfitters is concerned about unauthorized API access to their Marketing Cloud account.Which feature would they enable to assist in reducing threats from malicious API attacks? A. SSH Key Management. B. IP Login Allowlist C. Multi-Factor Authentication

B. IP Login Allowlist

60. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.Which report should be used? A. Account Send Summary B. Impression Tracking for Triggered Sends C. Dynamic Content for Triggered Sends

B. Impression Tracking for Triggered Sends

12. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.Where should their Marketing Cloud admin set up permissions to allow REST authentication? A. Data Management B. Installed Packages C. Salesforce Integration

B. Installed Packages

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the keyword is unavailable.What issue could the admin be facing? A. Keyword fails to meet content standards B. Keyword is used within another business unit C. Keyword is a reserved word

B. Keyword is used within another business unit

17. Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access. How should the Marketing Cloud admin ensure users have access? A. Allow access package access on appropriate Roles B. License all appropriate users within the installed package C. Configure the API Integration to allow all users access

B. License all appropriate users within the installed package

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly. What feature should be used? A. Distributed Marketing B. Marketing Cloud Connect C. Distributed Sending

B. Marketing Cloud Connect

79. Northern Trails Outfitters wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of one of their stores. What should be used to create its audience? A. SQL Query B. Measures C. Data Filters

B. Measures

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV which is dropped into the Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database. Which feature would allow them to monitor whether all records were added to the target data structure each day? A. Run Completion within the File Drop Automation B. Notification Settings within the Import File Activity C. Runtime Error within the File Drop Automation

B. Notification Settings within the Import File Activity

19. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead? A. Add and Update B. Overwrite C. Add Only

B. Overwrite

Northern Trail Outfitters wants to copy journeys across business units. What could be used to replicate the journey structure so it can be easily recreated in another account? A. Journey Extracts B. Package Manager C. Journey Templates

B. Package Manager

Which data structure could be configured to appear in the out-of-the-box Subscription Center? A. Groups B. Publication Lists C. Data Extensions

B. Publication Lists

78. Which activity should be used for multivariate content testing within Journey Builder? A. Engagement Split B. Random Split C. Decision Split

B. Random Split

Northern Trail Outfitters wants a business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing CloudChannel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists. How should the user be updated to allow the analyst the appropriate access? A. Add Marketing Cloud Security Administrator B. Remove Marketing Cloud Viewer C. Add Distributed Sending User

B. Remove Marketing Cloud Viewer

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reduce the amount of data being brought over. Which filtering option could be used when configuring the Contact synced object? A. Select all records where EmailOptInStatus is 'ACTIVE' B. Select all records where HasOptedOutofEmail is FALSE C. Select all records which are active in All Subscribers

B. Select all records where HasOptedOutofEmail is FALSE

84. A Marketing Cloud admin notices out of the last several sends, Send Log data for a recent A/B test send was NOT recorded. How could the admin ensure send data is recorded? A. Send Logging is available for A/B tests B. Send Logging is enabled for the send C. Correct Send Log template is selected

B. Send Logging is enabled for the send

Security and Legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions? A. Deploy Multi-Org with a single Marketing Cloud Account. B. Separate regions into business units and apply Subscriber Filters. C. Filter data view permissions at the subscriber level.

B. Separate regions into business units and apply Subscriber Filters.

3. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form? A. Interaction Studio B. Smart capture C. Analytics Builder

B. Smart capture

A Marketing Cloud admin has been asked to include Sales Cloud data in their queries. Which feature would allow this functionality? A. Query Studio B. Synchronized Data Sources C. Journey Builder

B. Synchronized Data Sources

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit. What could explain this behaviour? A. The user gets added to a blocklist that causes an Enterprise-level unsubscribe. B. The business unit unsubscribe setting causes an Enterprise level unsubscribe. C. The user gets added to an Exclusion Script.

B. The business unit unsubscribe setting causes an Enterprise level unsubscribe.

16. Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. The previous admin did not leave any documentation. What should confirm a Sender Authentication Package (SAP) has been set up on the account? A. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. B. Upon receiving an email, all tracked links start with click.email.nto.com. C. Users receive Marketing Cloud password reset emails from [email protected].

B. Upon receiving an email, all tracked links start with click.email.nto.com.

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. Which Marketing Cloud capability allows for secure transmission of the email address? A. CloudPagesURL AMPscript function B. Web Analytics Connector C. Link Wrapping

B. Web Analytics Connector

A Marketing Cloud admin wants to create an SFTP User for the first time. Which consideration should be taken when configuring an SFTP User? A. By default, the username is the MID for the current Marketing Cloud MID. B. Once created, the password can only be updated by that admin. C. Once created, the user will need to be activated to use the SFTP.

A. By default, the username is the MID for the current Marketing Cloud MID.

Einstein Recommendations uses data extensions to store user-facing information. How is this data passed to Marketing Cloud? A. Collect Tracking Code B. Web & Mobile Analytics C. Google Analytics

A. Collect Tracking Code

11. Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud? A. Contact Builder > Data Sources B. Setup > Data Management > Synchronized Data Extensions C. Contact Builder > Data Extensions > Synchronized Data Extensions

A. Contact Builder > Data Sources

Which statement should be considered before using Goals in Journey Builder? A. Contacts are evaluated against the goal after each wait activity. B. Goal target statistics are stored in a data extension. C. Each contact can be assigned an individual goal.

A. Contacts are evaluated against the goal after each wait activity.

Northern Trail Outfitters (NTO) is a global brand that includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional emails. How should the rest of the business units be organized? A. Create a single child business unit for the other brands to share and standardized naming conventions. B. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs. C. Create child business units for each brand and nest another level of child business units for GEOs.

A. Create a single child business unit for the other brands to share and standardized naming conventions.

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.Which security setting would control this behavior? A. Deselect 'Enable Username and Password for Web Services' B. Select 'Identity Verification' C. Enable MFA on Users accounts

A. Deselect 'Enable Username and Password for Web Services'

7. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import to be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for importing? A. File Transfer Activity B. Decryption Activity C. Data Extract Activity

A. File Transfer Activity

61. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the Email channel, there are plans to expand to both SMS and Push channels in the near future. Which data preparation should be made to retain high data quality in the new model? A. Identify and assign appropriate keys to tie records together. B. Ensure every data source has a sendable field. C. Confirm all available data is included.

A. Identify and assign appropriate keys to tie records together.

18. Northern Trail Outfitters has imported a file into All Subscribers. They then received a results file starting [email protected] could NOT be imported.Which error code would the file contain for this record? A. List Detective B. Skipped Records C. Restricted Values

A. List Detective

Northern Trail Outfitters has been noticing reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send? A. List Hygiene B. Sender Authentication C. Content

A. List Hygiene

9. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format. How could the admin receive a file of the bad data rows to confirm this theory? A. Move the File Transfer to its own automation and include a notification email address B. Update the Import definition to include a notification email address C. Move the Import definition to its own automation and include a notification email address

A. Move the File Transfer to its own automation and include a notification email address

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference/profile centers for this integration? A. Multi-Org does not support the standard profile/preference center for the business units. B. Branding for each business units' profile centers will be inherited from the default business unit setup. C. Profile/preference centers are automatically created for each business unit connected through Multi-Org.

A. Multi-Org does not support the standard profile/preference center for the business units.

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails. What functionality would allow this? A. Parameter Manager B. Google Analytics C. Web and Mobile Analytics

A. Parameter Manager

A Marketing Cloud admin is setting up Northern Trail Outfitters' newest business units and several users to the new business units. How would the admin assign users to the business units? A. Search for the individual user, select their name, and click Manage Business Units. B. Search for the individual user, select their name, and click Edit Business Units. C. Give permissions to users at the top-level account to assign their own business units.

A. Search for the individual user, select their name, and click Manage Business Units.

A Marketing Cloud admin needs to warm their account's Dedicated IP. What option for segmentation aligns with the IP Warming process? A. Segment by domain to limit number of sends to each email provider B. Segment subscribers with soft bounces in their own dedicated send. C. Segment subscribers by subscriber opt-in date.

A. Segment by domain to limit number of sends to each email provider

77. A Northern Trail Outfitters' (NTO) subscriber clicks a link in an NTO email. Prior to clicking, the subscriber had a bounced status in MarketingCloud.What would be the effects of the click on the subscriber's status? A. Status is changed to Active and the bounce count is set to zero B. Status is changed to Held for 72 hours and the bounce count is set to zero C. Status remains as Bounced the bounce count is unchanged

A. Status is changed to Active and the bounce count is set to zero

1. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records. How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account? A. Strategically control the Contact Key values and tie records together across channels using this key. B. Use a third-party system to identify and delete duplicate Contact Keys. C. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

A. Strategically control the Contact Key values and tie records together across channels using this key.

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.Why could this be the case? A. Each email consumes five Super Messages when sending below a certain threshold. B. MobilePush was enabled by mistake, which consumes Super Messages when not in use. C. A multiplier is applied to each SMS message based on the destination country.

C. A multiplier is applied to each SMS message based on the destination country.

87. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities. Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind? A. Data Manager and Analyst B. Content Creator and Marketing Cloud Viewer C. Analyst and Marketing Cloud Viewer

C. Analyst and Marketing Cloud Viewer

Northern Tall Outfitters is warming a new Dedicated IP address, and they need to monitor deliverability across major ISPs.Which bounce type would be indicative of the ISP's view of their sending reputation? A. Technical B. Soft C. Block

C. Block

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units. When should the admin create separate business units for each of NTO's brands? A. A new sender profile is needed for sending transactional emails. B. Multiple FTP users must be accommodated. C. Brand-specific private domains are required for images and links.

C. Brand-specific private domains are required for images and links.

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which consideration should the admin review before making this update? A. Frustration of users upon timeouts B. Typical length of time users spend in Marketing Cloud C. Change impacts all users

C. Change impacts all users

20. A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP user password. Where in Setup could they accomplish this task? A. Users B. Security C. Data Management

C. Data Management

Which product enables a Marketing Cloud admin to observe customer behaviour, build preference profiles, and deliver the next-best content? A. Interactive Email Form Block B. Einstein Email Recommendations C. Einstein Content Selection

C. Einstein Content Selection

2. Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system. Which feature would allow compliance with this requirement? A. Audit Trail B. IP Allowlist C. Export Email Allowlist

C. Export Email Allowlist

Where would a Marketing Cloud admin view all verified email addresses? A. Sender Profiles B. Identity Verification Log C. From Address Management

C. From Address Management

5. What does Marketing Cloud authenticate when a user logs in through the user interface? A. If the user is logging in within defined Business Hours B. If the user is assigned a role in the parent business unit C. If the user is logging in from an allowlisted IP address

C. If the user is logging in from an allowlisted IP address

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.What would be achieved with SAP? A. The out-of-the-box profile center will display NTO branding B. A Dedicated IP is automatically warmed up C. Image URLS are wrapped with the appropriate brand URL

C. Image URLS are wrapped with the appropriate brand URL

Northern Trail Outfitters has a mobile app. Which product would allow them to send push notifications to customers with their mobile app? A. Content Builder B. Group Connect C. Journey Builder

C. Journey Builder

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder will be used to personalize the type of messages being sent to customers, based on if there has been an order or not. There are two existing data extensions: Customers and Orders.'Customers' contains information about subscribers including Email Address, First Name, Last Name, Address, and Customer ID.'Orders' contains information about the orders and includes the unique identifier of the customer.How should Data Designer be configured to allow this data to be used within a Journey decision split? A. Link the Customers data extension to the data model using a Many-to-One relationship. B. Link the Customers data extension to the data model using Email Address. C. Link the Customers data extension to the data model using Customer ID.

C. Link the Customers data extension to the data model using Customer ID.

58. Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud. Which policies could the Marketing Cloud admin configure in Setup? A. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions B. Maximum Password Length, Password Complexity, Unique Password, Expiration Period C. Minimum Password Length, Password Complexity, Password History, Expiration Period

C. Minimum Password Length, Password Complexity, Password History, Expiration Period

4. A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio. Which solution should the admin suggest? A. AMPscript for Marketing Cloud B. Google Analytics 360 C. Parameter Manager

C. Parameter Manager

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send? A. Preference Center link and a link to the business website B. Business name and physical mailing address C. Preference Center link and physical mailing address

C. Preference Center link and physical mailing address

98. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account. Which value should link these new data extensions in Data Designer to the existing contact records? A. SubscriberID B. Unique contact identifier C. Primary Key

C. Primary Key

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com. The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com. How could the Marketing Cloud admin meet this requirement? A. CloudPages must use the SAP domain. B. Purchase a new SAP for de-special.ntomarketing.com. C. Purchase a new Private Domain for use in CloudPages.

C. Purchase a new Private Domain for use in CloudPages.

83. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which item would they add to their website to accomplish this? A. Web Collect B. Conversion/Cart Code C. Recommendation Code

C. Recommendation Code

A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user account and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email? A. Edit permissions and Grant permissions to Send B. Add the Marketing Cloud Administrator role C. Remove the Marketing Cloud Viewer Role

C. Remove the Marketing Cloud Viewer Role

100. A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected.What is required to configure the Holdback percentage? A. No more than two paths B. Evaluation period must be 72 hours C. Run Once schedule type

C. Run Once schedule type

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a File TransferActivity to decrypt the file.Where would the decrypted data be after the File Transfer Activity completes? A. Export SFTP folder B. Safehouse C. Selected SFTP folder

C. Selected SFTP folder

101. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address? A. Building desirable sending history and data will be variable based on list size and engagement. B. The IP address is on reserve, is already in use, and has an email sending history. C. Sending ISPs notification of the new IP Address.

C. Sending ISPs notification of the new IP Address.

54. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular send. The admin confirms Marketing Cloud Connect is functioning properly. What should the admin confirm about the data extension? A. The data extension is located In the Synchronized Data Extensions folder. B. The send relationship links SubscriberKey to Subscribers on EmailAddress. C. The data extension is located in the Salesforce Data Extensions folder.

C. The data extension is located in the Salesforce Data Extensions folder.

Northern Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but it does not display for the Marketing Cloud admin scheduling the send. What should the admin confirm to resolve the issue? A. The data extension is marked as Sendable and Testable B. The data extension is linked using the Contact Key. C. The data extension is marked as Sendable.

C. The data extension is marked as Sendable.

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they updated their email address weeks ago but continues to receive the NTO Daily Digest email at their old address. The Marketing Cloud admin has confirmed the new email address is present in the appropriate data extension. What consideration could account for this behavior? A. The data extension was not configured as sendable. B. Contact Builder was not configured property. C. The email address in All Subscribers is prioritized.

C. The email address in All Subscribers is prioritized.

85. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing Cloud to execute a send.Which feature would the admin use to meet this requirement? A. Distributed Marketing Sends B. Field Level Encryption C. Tokenized Sending

C. Tokenized Sending

A Marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing Cloud. What solution should they implement? A. Data At Rest Encryption B. Field Level Encryption C. Tokenized Sending

C. Tokenized Sending

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud. Which feature should they use? A. Field Level Encryption B. Lookup reference to Contact Object C. Tokenized Sending

C. Tokenized Sending

70. A Marketing Cloud admin is configuring Social Studio to manage social media accounts.What prerequisite for configuring Social Studio should the admin consider? A. Bitly URL shortener B. Google URL shortener C. Facebook Ad Manager

A. Bitly URL shortener

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses. Where could the details be found? A. Bounce Data View B. Recent Email Sending Summary C. Email Studio Tracking Tab

A. Bounce Data View

Northern Trail Outfitters just purchased Marketing Cloud. Which task would the Marketing Cloud admin be guided through in Setup Assistant? A. Building the data structure used to store audience information B. Creating a SMS message and sending a mobile campaign C. Importing data into contacts using the Data Loader

A. Building the data structure used to store audience information

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user? A. Data Manager and Marketing Cloud Administrator B. Administrator and Marketing Cloud Administrator C. Marketing Cloud Security Administrator and Administrator

B. Administrator and Marketing Cloud Administrator

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails. Where under Setup could this be created? A. Account Settings B. Email Studio Settings C. Content Builder Settings

A. Account Settings

13. To prevent the retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months. What action should be taken? A. Apply a Row Based Retention to each data extension as it is created, set to 12 months B. Configure the business unit data retention setting to 12 months C. Set inactive data to be automatically cleared after one year, but is recoverable

A. Apply a Row Based Retention to each data extension as it is created, set to 12 months

Northern Trail Outfitters wants to set up their Send Log data extension.Which consideration should be made for long-term success? A. Apply an appropriately-scoped Data Retention period. B. Log any variable data captured in emails at send time. C. Set the period to a fixed date in the Data Retention Policy.

A. Apply an appropriately-scoped Data Retention period.

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator.The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings.What action should correct the issue? A. Apply the appropriate user mappings in the CRM configuration B. Apply the Marketing Cloud for AppExchange User option as well C. Apply the Connected App Authentication permission

A. Apply the appropriate user mappings in the CRM configuration

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.What should the admin use to get granular bounce data in bulk in a pre-defined format? A. Automation Studio Tracking Extract B. CSV download of bounce data in My Tracking C. Sent Data View Query

A. Automation Studio Tracking Extract

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from EmailStudio.What should the admin do to prevent the prefix from deploying in live sends? A. Use Prof instead of [PREVIEW] B. Add [PREVIEW] to the subject line validation list C. Wrap the subject line with AMPscript

B. Add [PREVIEW] to the subject line validation list

6. A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.How would the admin ensure a notification is received when the query fails? A. Verify their Email Address in Alert Manager within the Setup app B. Add their Email Address in the automation notification settings C. Configure the "Event Notification Service" in Setup with their Email Address

B. Add their Email Address in the automation notification settings

68. A Marketing Cloud admin wants to check the status of a Salesforce contact in All Subscribers. The account is connected to their Salesforce org via Marketing Cloud Connect. Which subscriber key should be used to search for the contact in All Subscribers? A. Email Address B. 18-digit Contact ID C. 15-digit Contact ID

C. 15-digit Contact ID