situational influences

Features of the individual person that are not lasting characteristics, such as momentary moods or conditions, are called _____.

antecedent states

Which of the following is NOT a situation in which consumer behavior occurs?

All of the above are situations in which consumer behavior occurs.

Which of the following is a step in the approach for developing situation-based marketing strategies that was given in the textbook?

All of the above are steps for developing situation-based marketing strategies.

Which color(s) is(are) arousing?

a, b

A store's atmosphere can influence which of the following?

all of the above

Under conditions of crowding, consumers tend to _____.

all of the above

Which of the following is a situation in which consumer behavior occurs?

all of the above

In which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness?

communication

The situation in which consumers receive information has an impact on their behavior and is referred to as the _____ situation.

communication

Walker and his wife have two children. They have purchased a new computer for their household every four years or so for almost 20 years. When Walker purchases a new one, usually for him to be able to work at home, one of his children will get the old one. However, they have a few old computers sitting in the attic and garage because Walker doesn't really know how to get rid of them. This is an example of which type of situation?

disposition situation

Which of the following also includes a situation-specific component?

involvement

The situation interacts with the marketing activity and the individual to determine behavior. Which of the following is a marketing activity?

package

Melanie lives in a small city that does not have a lot of the interesting retail stores. She and her two best friends take a trip twice a year to places such as Atlanta, Dallas, and Chicago to go shopping. It's so exciting for them to go in some of the stores because they are so unique, and they have only seen them online or in catalogs. Also, several cities now have lifestyle centers or town centers that are reminiscent of downtown in bygone days. All of the factors such as décor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the merchandise that Melanie and her friends make a special trip to experience comprise which situation characteristic?

physical surroundings

A closed-in feeling created by a crowded store will result in adaptive strategies that could _____.

reduce shopping time, reduce purchases, and alter the use of in store information

A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning is referred to as a _____.

ritual situation

Richard is studying how various usage situations influence the consumption of his company's products. He conducted qualitative analyses (i.e., focus group discussions and depth interviews) as well as surveyed a larger sample of consumers to better understand and quantify how products are used and the benefits sought in the usage situation by the market segment. Richard is performing the first two steps in an approach to develop _____.

situation-based marketing strategies

A person who shops a nicer store than normal because he or she is buying a gift is influenced by the _____ characteristic of the situation.

task definition

Mark is developing the marketing strategy for his business, which is a retail store. He knows that situation characteristics will interact with his marketing activity. Which of the following is a situation characteristic he needs to consider?

task definition

Which of the following is NOT an individual characteristic influencing consumer behavior?

task definition

Stacy is shopping to purchase new linens for her guest room. Which situational characteristic is influencing her behavior?

task definiton

The reason the consumption activity is occurring is the situation characteristic of _____.

task definiton

Rachel is going to the mall to purchase a wedding gift for a co-worker. Based on research, which type of product is she likely to buy?

utilitarian

With respect to the typology of service environments, a bank would be categorized as _____.

utilitarian

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as _____.

situational influence

Jessica and her friends are 16 years old like to shop at Aeropostale, which is a clothing store targeted to teens and young adults. They like to go in that store because there are usually some pretty cute guys working and shopping there. Even though there are some parents shopping with their teens, the other customers are usually teens like themselves. The other individuals present in this store represent the _____.

social surroundings

Mimi is a teenager and wants to be accepted by her friends. In fact, she might act a certain way not because she really wants to, but rather, she does it because others around her are doing it. The influence these others have on Mimi represent which situational characteristic?

social surroundings

The other individuals present in the particular situation are referred to as the _____.

social surroundings

Which of the following is NOT a consumption response?

task definiton

One aspect of purchasing from QVC, one of the cable shopping channels on television, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently and admits that this aspect of the situation does influence her decision to buy something. Which characteristic of the situation is influencing Teresa and others' behavior?

temporal perspective

Sharon has to purchase a gift for her mother and only has this afternoon to do so because her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic?

temporal perspective

Which of the following is a situational characteristic?

temporal perspective

Which situational characteristic deals with the effect of time on consumer behavior?

temporal perspective