SM 332 Exam 2
A session during which journalists ask questions and someone from the organization responds is known as
An interview
Which of the following is not accurate regarding the features of the press box?
The press box has become more exclusive in its constituency
Which of the following statements is not accurate regarding the distribution of credentials?
The will call window should close throughout the event once it begins
Which of the following is not one of the key elements of a news conference?
Who will interview the organization
Which of the following is not one of the principles and behaviors included in a media policy?
Who within the organization sells sponsorships
Which of the following is not one of the key elements in the credential application form?
applicant's ethnicity
Which of the following is not part of the toolkit for creating effective social media releases?
media guides
Opportunities for the credible presentation of organizational messages to large audiences are defined as:
news media
Which of the following is a public relations person's job?
to get information into the hands of the media
A news conference using telecommunications to connect the interviewee with interviewers who are not physically present at the news conference is known as
A teleconference
Media kits contain a variety of publicity information about an organization. Which of the following is not included in media kits?
Advertisements
Which of the following is not one of the benefits of news conferences?
Dissemination of information to a larger audience at the same time
Which of the following admonitions is not important for a successful interview?
Do not repeat positive questions in a response
Which of the following statements is not accurate regarding the credentials application forms?
Finance professionals need to determine whether they will accept credential requests through e-mail, fax, in person, and over the phone
A wide variety of communication tactics is available for distributing information. Which of the following is not one of the four traditional communication tactics used to distribute information?
Internet communication
The opening one or two paragraphs of a news release is called
Lead
Which of the following news media tactics is used most frequently in the sport industry?
News releases
Which of the following steps is important for a good news conference?
Notifying the media in advance
Which of the following categories includes specific tactics such as media guides and programs?
Organizational media
Which of the following is not one of characteristics of a backdrop?
Sport organizations may not be able to generate significant revenue by selling sponsorship of the backdrop to a corporation
Which of the following is not one of the checklist items regarding the media room for a successful media operation?
supplemental for on-field access
